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Does HP Stand A Chance in Mobile?

Android LogoIt appears as if Hewlett-Packard is preparing to enter the mobile space and is looking to bring Android along for the ride. It’s at once an interesting and quite belated response to the idea that we are no longer wondering when the year of mobile will happen. That moment came and went quite some time ago.

ReadWrite Mobile reports

Having failed to carve out a place for itself in the post-PC era, Hewlett-Packard is now taking drastic measures — by adopting Google’s Android operating system to run a series of upcoming mobile devices.

It’s a bit of a Hail Mary pass for HP, which has fallen years behind its rivals in the mobile space. It’s also a big win for Google, which adds another powerful partner to the Android ecosystem.

Android Gets Google Now Upgrade on Google Search App

There’s a new TV commercial that makes me seriously consider turning in my iPhone in favor of a Nexus 4. The ad shows people all over the world getting more out of life thanks to the Google Now app on their phone. It is, as my son would say, “so epic.” (And now that I’ve mentioned him twice in one day, he’s going to expect royalties.)

Take a look:

google search nowYou can get all of this goodness packed into the updated Google Search for Android app.

If you didn’t watch the video, here’s the concept. A single app that delivers a wide range of information related to where you are and what you’re doing at the time. If you’re at the airport, it displays gate information and flight times. At the movies, you get Rotten Tomatoes movie reviews and digital ticket access through Fandango. If you’re shopping for a new home, you can even get real estate listings through Zillow – delivered automatically.

Here’s a Chart That Should Make Apple Cringe

The world is becoming increasingly mobile. Mobility isn’t just about having a phone it’s about having a smartphone since true mobility is that which allows end users to get the world’s information at their beck and call and not just the ability to phone or text someone.

The two biggest players in the smartphone world are Apple (iOS) and Android. Apple started the craze and set the standard with the introduction of the iPhone about a billion years ago. For a good while it held the top spot and was unmatched by seemingly inferior Android products.

Well, if the chart below from Gartner (link is to report that is for sale) is to be trusted, Apple is losing its grip on being the lead dog at least from a sales perspective. Actually, let’s just be honest here and say they have lost their grip.

Smartphone Sales to End Users Feb 2013 Gartner

The increase in Android device sales from Q4 2011 to Q4 2012 is almost staggering.

Millennial Media Breaks Down the Second Screen Super Bowl (Infographic)

mm-superbowl-mobileThis year’s Super Bowl didn’t break any viewer records but they came in close with an audience of 108.4 million people. (Last year’s game broke the record with 111.3 million.)

This year’s game did break social media records as fans posted more than 47.7 million updates to Twitter, Facebook and other social networks. According to Trendrr, this is three times what we saw during last year’s Super Bowl.

The overwhelming majority of social media updates came in via mobile and that’s where Millennial Media comes in. They’ve put together an infographic showing the pattern of conversation throughout the event.

Let’s examine a few highlights before we look at the whole graphic.

During the game 87 percent of impressions were from smartphones, while 13 percent were on tablets.

Google Now Ad Makes It Look SO Easy

Last night this ad ran during the Grammys for Google Now. Looks pretty cool, right? Remember this is running on a Nexus 4 which is the ultimate Android OS machine.

Are you using Google Now? How does this kind of service impact your marketing efforts? What elements of local Internet marketing become more important in light of a service like this? Are you making efforts to accomodate for this kind of information retrieval optino for customers or are there too few right now to make it a priority?

Here Comes the Social Networking Bride

davids bridal appA woman’s wedding is a very special event that, with a little luck, only happens once in a lifetime. So, it’s not surprising that she’d want to share every second of that special day with her extended family and friends. What is surprising is that one-third of all the brides in a recent survey planned to log on to social media while they were on their honeymoon as well. The possibilities for oversharing are enormous and frightening.

David’s Bridal asked 1,262 Canadian brides about their social media plans leading up to and after their wedding and the answers were enlightening.

Almost half of the couples surveyed have dedicated online wedding sites or online registries. A whopping 62% of newly-engaged ladies looked to social media for wedding ideas, 43% used Facebook to source vendors, 35% downloaded wedding planner apps and 24% planned to use an online program to monitors RSVPs.

New ExactTarget Report Reminds Marketers, You Are Not Average

SFF20-coverI often forget that I know things the average person doesn’t. I don’t mean that to sound snobby. What I mean is that when you spend your whole day navigating the internet, posting to blogs and social media, and responding to email, you forget that some people don’t go on the internet at all. (Horrors!)

ExactTarget just released a fascinating new chapter in their Subscribers, Fans and Followers series. It’s called “Marketers From Mars.” And before they got me with the research, they hooked me with the wonderful, 1950’s space race graphics that they used throughout the pages.

The report contends that the modern marketer is like the space explorers of the past. We’re left our connected world behind in favor of technologically advanced devices and web tools. We’re Tweeting and Instagramming photos while much of the world is still talking on the phone and sifting through old snapshots they had processed at the Fotomat ten years ago.