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68 Percent of Consumers Engage in Content Grazing — Is That Good or Bad?

I’ve been multitasking since I was old enough to ride a bike and read at the same time. That’s why I fell in love with the iPad. It allowed me to do a multitudinous mountain of other things while I watched TV at night. Recently, I picked up a new habit. When I’m working in the wee hours of the morning, I set my iPad up next to my computer so I can watch Netflix while I work on my PC.

This is Content Grazing, and according to a new study by Microsoft Advertising’s Consumer Insights (in partnership with Flamingo Research and Ipsos OTX), 68% of consumers engage in this type of behavior.

This 2013 Cross-Screen Engagement Study, states that when you look at multi-device use, there are four pathways to engagement.

New FTC Rules Push For Clear and Conspicuous Disclosures on Social and Mobile

dot-com-coverThe FTC just released an updated version of their dot com disclosures guidelines (aka rules) which was originally released in 2000. A few things have changed since then, but the FTC’s stand on “clear and conspicuous” disclosures hasn’t and that could be a problem for advertisers.

Everyone loves social and mobile, but both outlets are hampered by a lack of useable space. The FTC understands this, but they’re not backing down. My interpretation of the guidelines – find a way to make it happen or don’t post ads to mobile and social. If they start enforcing that, it’s going to be one heck of a crack down.

Here is just a portion of the instruction son how to make a disclosure clear and conspicuous:

SMART Report Year End Review Shows Healthy Growth in Mobile Ads and Revenue

skynetBy 2016 there will be more mobile devices in the world than people. Crazy, huh? The UN projects say 7.3 billion people versus Cisco’s prediction of 10 billion devices.

Looks like that will be the year the machines rise up and take over the planet. All hail Skynet!

Until then, we can look forward to a few more years of healthy growth in the area of mobile advertising. Millennial Media has the scoop in their special Year in Review edition of S.M.A.R.T..

Let’s start with the vertical explosion.

12 different verticals grew spend by over 100 percent year-over-year on our platform. Government Services led the way, and grew 860 percent (primarily driven by election spending).

Google Close to Deal With States On Street View Charges

It’s likely that Google will never be out of the woods with its Street View product. It is close to reaching an agreement with states that have ‘issues’ with how data is collected etc.

According to Bloomberg it looks like the fines are mere pennies relative to Google’s ‘bank’.

Google Inc. (GOOG) is close to an agreement to pay about $7 million to settle allegations that the company improperly collected personal data for its Street View product, a person familiar with the matter said.

The company has reached an agreement in principle with more than 30 states, said the person, who asked not to be identified because the talks are private. The resolution could be announced as early as next week, another person said.

Here is the Bloomberg TV report if interested.

Bravo Invites You To Play Live and Twitter Tightens its Hold on TV

brad brad worldOn Wednesday night, I sat down in front of the TV to watch Bravo’s all new fashion night. I’m not what you’d call a fashionista but I love The Rachel Zoe Project and It’s a Brad Brad World. I dutifully checked in through Viggle but quickly realized that I was missing out on an opportunity to interact throughout the night.

Poll results kept popping up my screen – a product of the Bravo Play Live online and mobile app. I’ve seen this kind of action popping up during actual LIVE TV shows such as the Oscars, but it’s rarely used on pre-recorded shows.

What Bravo has done is take the polls and trivia you find on many second screen apps, then pushed the results on to the TV in real time. That, to quote Rachel Zoe, is maj.

Text Message Spammers – The FTC is Coming For You

giftcardText messages are one of the most annoying forms of advertising I’ve ever encountered. There are probably a few people reading this post right now who know how to do it properly, but you’re in the minority.

Text spam is on the rise. 2.2 billion message in 2009,  4.5 billion in 2011 and experts say we’re in the middle of a boom that will top that.

Text message spam isn’t just annoying. It can cost you money and it can compromise your identity if you follow through.

The FTC is ready to crack down on text spammers, starting with those horrendous “Free Gift Card” offers.

Infographic Gives Google’s Mobile Push High Marks

Larry Kim of Wordstream published an infographic today that blew my mind. It was all about how Google is using their mobile apps and ad programs to create new revenue streams. Larry grouped the products in categories then graded them based on quality, value to users and marketers and other factors.

Overall, it looks like Google’s doing a pretty good job. But what really made me stop and gasp was the sheer number of mobile products Google has in the works. Who (other than Larry) knew?

how google makes money

 (This clip doesn’t do it justice. You need to click here to see the whole, big and beautiful infographic.)