Interactive TV is something we’ve been talking about long before tablets and smartphones arrived in the home. My first marketing gig was with a company working on a remote control that allowed viewers to bookmark content related to the show they were watching. It was a multi-step, cumbersome process but at the time, it was the ultimate in TV interaction.
We have come so far, so fast.
On January 14, CBS will make TV history with the first, truly interactive episode of Hawaii Five-O. A college professor is found murdered and there are three suspects; his boss, his teaching assistant and a student who he busted for cheating. Which one did it? Depends on who the viewers pick.