I know that mobile is the hottest trend in advertising, but I’m still bowled over by the growth numbers in the latest Millennial Media SMART report.
Look at the Year-Over-Year Spend. In total, 10 categories increased their spend more than 100%. Four grew more than 400% and look at automotive – 574% growth? That’s insane.
I’m also surprised to see Government Services on the list. Apparently this comes from advertising related to the recent elections.
Ranked by spending alone, Telecommunications took the top spot, just as it did 10 months out of the year. Retail and Restaurants came in second with Finance and Automotive in third and fourth place.
Looking at branded apps, the top three rearrange themselves – Finance, Automotive and then Retail.
What’s the Goal?