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Large Portion of Shoppers Say In-Store WiFi Influences Where They Shop

jiwire public wifiOver the weekend, my husband and I pulled into a shopping center to get lunch. We had a choice of two places and I chose the one that had WiFi.

Yikes. When did I become that person? You know, the one who sits at a restaurant table with cell phone in hand, texting and checking email between courses.

I take comfort in knowing that I’m not alone. According to a new study by JiWire, mobile usage on public WiFi has increased 53% in the last 12 months.

Looking specifically at stores with WiFi, almost 80% of people said that the availability of in-store WiFi influenced where they shop.

Google Maps Update for iPhone Released

Maps Blog iPhone App UpdateRemember back in the day when Google Maps wasn’t even available on iOS and the new Apple Maps was received with such vigor (-ous contempt)? All those long months ago in the Ice Age of the Internet (October 2012 or thereabouts) people from around the world were singing the praises of Apple Maps……not.

Oh how times have changed. Here we are now in the future, some 4 Internet months or so and now all is well with the world again. Google Maps, the app, is allowed in the walled garden that is the Kingdom of Apple and today even announced some upgrades for its iPhone apps. Oh joy.

The Google Maps blog (formerly the LatLong blog) reports

Google Releases New Click to Download App Ad

google app promotionIt’s hard to stand out in a crowd, especially if you’re a brand new mobile app from a small company but Google is here to help. They’ve just released a new AdWords add that lets users download an app directly from iTunes or the Google Play store.

Seriously, Google, you’re not going to leave a dollar on the table are you?

Google’s been using Click-to-Download ads since 2010 (can you believe it), but this new version makes the process easier and smarter.

The biggest change is in the delivery. The new system is designed to show the ad only to the right type of mobile user. Promoting an iPhone app, it won’t show up on an Android phone. Not iPad friendly, the app ad will only show up on an iPhone.

Batter Up! MLB Ticketing Via Passbook Grows This Season

MLB At Bat App on iPhonePeople love to put baseball out to pasture with quaint old activities of yesteryear like rocking the summer night away on the front porch with family and regularly sitting at the same table for dinner.

Of course, those folks aren’t paying attention since baseball is likely the leading major sport when it comes to its digital presence. As a purchaser of the MLB.TV Premium service just yesterday I can now experience first hand what it means to get baseball on every device at any time for not a lot of money. It’s pretty cool (although bandwidth issues are a concern, are you listening MLB?).

Another way that baseball is proving its digital chops is the expanded use of Apple’s Passbook for ticketing. GigaOm reports

Year-End Report Shows Spikes in Holiday, iPhone and Live Video Viewing

ooyala live videoOnline video management service Ooyala just released theirĀ 2012 Year-End Video Index Report, which summarizes the video viewing behavior of 200 million unique viewers in 130 countries. I’d say that’s a pretty good sampling, wouldn’t you?

Many of their conclusions are one’s we’ve heard before; more people are watching digital video, more people are watching on their mobile devices. But they also found a few behavioral quirks such as this one:

In Q4 2012, viewers watched live video content 18 times longer on desktops, five times longer on tablets, and four times longer on mobile devices versus VOD content on those same devices.

New Google+ Sign-In System Makes Sharing More Interactive and Precise

signin with googleGoogle+ just launched a brand new sign-in system for third party sites that sounds a whole lot like. . . . okay, I won’t say it, but we’re all going to think it anyway. This new sign-in system allows anyone with a Google account (so. . . all but five people on the internet) to login to a third party site with one click (several clicks the first time, but one after that). But it’s more than just an easy button, the new Google+ sign-in system is the next step in social sharing.

The first time you use the sign-in on a site, you’ll be asked to login to your Google account, then choose your permissions.

google permissions

Warning: Using a Mobile Phone While Shopping Leads to Unplanned Purchases

ipsos reason cloudA new IAB study offers more proof that offline retailers needn’t fear the mobile shopper. Sure, they may be using their phone to see if they can find a better price online, but one third of those showroomers made an in-store purchase anyway.

The new report, which was compiled by IpsosMediaCT, doesn’t deny the fact that mobile encourages online shopping, it does reveal a few bright spots for offline retailers.

First off, let’s be clear about the numbers. Only 31% of consumers use a mobile device while shopping in a store. I say “only” because that means that the majority of consumers who walk through your door are going to follow traditional shopping behaviors.

That doesn’t mean you should ignore the wants and needs of the mobile shopper, but it’s good to have perspective.