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Should Marketers Be Excited About An iPad Mini?

Sorry if you were expecting some kind of in-depth analysis is the idea of the iPad mini and its potential impact on marketers.

I was just honestly asking the question and hoping that our expert readers would share their opinion ahead of the Apple event today that is supposedly announcing an iPad mini.

All Things D gives a little preview

This so-called “iPad mini” is expected to feature a 7.85-inch display, which will make the device about 40 percent larger than its seven-inch rivals, Google’s Nexus 7 and Amazon’s Kindle Fire HD. Some reports claim the so-called iPad mini’s resolution will be lower than that of the current iPad’s Retina display.

So what’s your take? Important? Non-event? Game-changer? Yawner?

Let’s hear your opinion in the comments.

Tweets Give Advertisers Ideas for Ads

Whether you are an iPhone fanatic or an Android devotee you are probably familiar with the TV ads that have been running a lot as of late that poke fun at the ‘wait in line for the next iPhone’ crowd.

We’re not interested in starting a iOS v Android debate, however. What is interesting is how Samsung used Twitter to get the areas that they would go after regarding the new iPhone.

Huh? How did they do that, you ask? According to the Wall Street Journal.

The spot shows people talking about different features of the new iPhone as they wait in line for an Apple store to open. One of the customers says: “I heard that you have to have an adapter to use the dock on the new one.” Another young man chimes in: “Yeah, yeah but they make the coolest adapters.”

SoLoMo Infograph Shows Impact of Mobile and Social on Locale

If you own a small, brick and mortar or service business, you need to know about SoLoMo. Don’t worry, it’s not illegal, it’s not even really a secret, it’s just a cool acronym that combines three of the hottest trends in marketing – SOcial, LOcal, and MObile.

Last week, Frank asked the question, “Is Doing Mobile a No-Brainer for Your Company?” Well, of course it is. Everyone has to have mobile. . . because . . . look!

Gotta have a piece of that, right? But check out this block from the new Monetate infograph titled “Retailer’s Guide to SoLoMo.”

Ouch. That’s a lot of thought for only a 1% conversion. Maybe mobile isn’t the yellow brick road after all. But wait, before you fire your developer, take a look at this;

Facebook Invites Mobile Users to Install Apps Now

Facebook has initiated a strong call to action on their mobile app ads by adding the words “Install Now” at the bottom.

The previous design was less specific with only a Try These Apps header and a small, clickable arrow. Now, there’s no question about what you’re supposed to do and what will happen when you do it.

Here’s a screenshot of the new ad in action courtesy of Ryan Spoon.

It’s a good looking square for mobile. It’s clear, it’s not cluttered and I know exactly what to do when I see it.

This new ad pulls the header graphic from the App Center page and it shows the star rating and how many of your friends are using it. Good info all around.

Is Doing Mobile a No-Brainer for Your Company?

We talk about mobile. We talk so much about it so much I wonder if we have moved to the ‘dangerous assumption’ phase of the game. That’s the point where it seems to be such a foregone conclusion that since everyone is talking about mobile then everyone is actually doing it and doing it well. If that isn’t a dangerous assumption in the Internet marketing world then I don’t know what is.

Research is showing clearly that users expect a reasonable mobile experience. If we are to believe a report done on Google’s behalf by SmithGeiger and Sterling Research (which was repackaged by eMarketer) then if we are not paying attention to mobile the risks can be quite high.

Are Mobile Devices Cutting into PC Sales? Or Are We Too Broke to Upgrade?

People aren’t buying as many PCs as they used to. It’s a fact. . . according to Gartner, anyway. They say that computer shipments are down 8.3% worldwide and 13.8% in the US.

Locally, Toshiba and Acer have taken the hardest hits. HP would have been in trouble except that they’re ahead of the game in worldwide sales. And there’s little Lenovo – the only manufacturer to show growth this past year. What’s going on?

Mobile certainly is a factor. Smartphones and tablets have to be eating into PC usage, but it’s hard to imagine that’s what’s stopping sales. Could be that there simply haven’t been enough innovations in computing lately to make upgrading worth the cost and effort.

Shoppers Use Mobile for Deals and Research But Rarely to Buy

Every year, we expect mobile to become an even more significant factor in holiday shopping but its use is still far from mainstream.

According to Marketlive’s 4th Annual “Mindset of a Multi-Channel Shopper” survey only 16% of shoppers plan to do all or most of their shopping with a mobile device. That is up 3% from last year, but given the flood of tablets and smartphones on the market, shouldn’t that number be higher?

There was a significant increase in the number of shoppers using mobile to research a purchase, 29% up from 12% in 2011.