eMarketer has shared findings that give marketers insights into the increasingly critical world of Mcommerce (mobile commerce).
In case you missed it, the Year of Mobile came and went pretty quickly. Now we simply live in a mobile world. This is sea change kind of stuff not some specific moment in time as we like to define things at times. As a result, ecommerce is moving to mobile devices more and more and that trend is not likely to stop. Here are the growth projections from eMarketer.
Personally I don’t like this kind of graphical representation because those who are simply glancing at the chart will see a perceived downward trend. Translated: People don’t pay attention like they should. All this chart shows is that at the start of any new long lasting trend the percentage of growth looks less impressive as adoption rates increase over the years. This is the same kind of trending that used to make people frown upon 40% growth reports from Google. Be careful.
One thing that is very important to note in all of this will be the role that tablets will play in Mcommerce.