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Mobile Movie Lovers Love Movies More Than Anyone Else

Nielsen, the guys famous for cataloging what everyone is watching on TV, just posted some results from their 2012 Moviegoer Report and I have the scoop. I was excited to see these numbers because it’s a little out of the norm. We often see data related to how TV fans are using mobile and social media, but movie stats are tougher to find. So, let’s dig in.

For the purpose of this survey, Nielsen defined a “moviegoer” as a person who saw at least one movie in a theater in the past 12 months. On average, folks in this group didn’t just watch one movie, they watched 6.8 movies in the theater. Here’s where it gets cool: the average moviegoer paid to watch 23.1 movies at home. The survey doesn’t say but I’m assuming this means bought or rented a DVD or paid to watch a movie On Demand or streaming to a PC, etc. That’s a pretty big number, especially when you compare it to free movies which I take to mean airing on regular TV, on YouTube or free On Demand.

Kickstarter Launches iPhone App for Both Creators and Donators

Entrepreneurs are busy people so Kickstarter has packed everything a creator needs to run their program into a sleek, new iPhone app. More of a donator than a creator? No problem, the new Kickstarter app has you covered there, too.

To quote the team, the new app focuses on three things: “finding new projects, keeping up to date with projects you’ve backed, and offering great tools for creators.”

Let’s start on the general user side with a browse screen and donation page:

kickstarter backing kickstarter browse

As a side note, I’m surprised by the project they chose to use as an example. When I first glanced at the images, I was thrown off by the still of a woman’s bare shoulders. I would have gone with a gadget or a fake Kickstarter because, is this fair? All this promotion for a real Kickstarter campaign? I know that people do use the program to push creative endeavors like CDs, movies and books but I don’t think of those as the norm.

Does HP Stand A Chance in Mobile?

Android LogoIt appears as if Hewlett-Packard is preparing to enter the mobile space and is looking to bring Android along for the ride. It’s at once an interesting and quite belated response to the idea that we are no longer wondering when the year of mobile will happen. That moment came and went quite some time ago.

ReadWrite Mobile reports

Having failed to carve out a place for itself in the post-PC era, Hewlett-Packard is now taking drastic measures — by adopting Google’s Android operating system to run a series of upcoming mobile devices.

It’s a bit of a Hail Mary pass for HP, which has fallen years behind its rivals in the mobile space. It’s also a big win for Google, which adds another powerful partner to the Android ecosystem.

Android Gets Google Now Upgrade on Google Search App

There’s a new TV commercial that makes me seriously consider turning in my iPhone in favor of a Nexus 4. The ad shows people all over the world getting more out of life thanks to the Google Now app on their phone. It is, as my son would say, “so epic.” (And now that I’ve mentioned him twice in one day, he’s going to expect royalties.)

Take a look:

google search nowYou can get all of this goodness packed into the updated Google Search for Android app.

If you didn’t watch the video, here’s the concept. A single app that delivers a wide range of information related to where you are and what you’re doing at the time. If you’re at the airport, it displays gate information and flight times. At the movies, you get Rotten Tomatoes movie reviews and digital ticket access through Fandango. If you’re shopping for a new home, you can even get real estate listings through Zillow – delivered automatically.

Here’s a Chart That Should Make Apple Cringe

The world is becoming increasingly mobile. Mobility isn’t just about having a phone it’s about having a smartphone since true mobility is that which allows end users to get the world’s information at their beck and call and not just the ability to phone or text someone.

The two biggest players in the smartphone world are Apple (iOS) and Android. Apple started the craze and set the standard with the introduction of the iPhone about a billion years ago. For a good while it held the top spot and was unmatched by seemingly inferior Android products.

Well, if the chart below from Gartner (link is to report that is for sale) is to be trusted, Apple is losing its grip on being the lead dog at least from a sales perspective. Actually, let’s just be honest here and say they have lost their grip.

Smartphone Sales to End Users Feb 2013 Gartner

The increase in Android device sales from Q4 2011 to Q4 2012 is almost staggering.

Millennial Media Breaks Down the Second Screen Super Bowl (Infographic)

mm-superbowl-mobileThis year’s Super Bowl didn’t break any viewer records but they came in close with an audience of 108.4 million people. (Last year’s game broke the record with 111.3 million.)

This year’s game did break social media records as fans posted more than 47.7 million updates to Twitter, Facebook and other social networks. According to Trendrr, this is three times what we saw during last year’s Super Bowl.

The overwhelming majority of social media updates came in via mobile and that’s where Millennial Media comes in. They’ve put together an infographic showing the pattern of conversation throughout the event.

Let’s examine a few highlights before we look at the whole graphic.

During the game 87 percent of impressions were from smartphones, while 13 percent were on tablets.

Google Now Ad Makes It Look SO Easy

Last night this ad ran during the Grammys for Google Now. Looks pretty cool, right? Remember this is running on a Nexus 4 which is the ultimate Android OS machine.

Are you using Google Now? How does this kind of service impact your marketing efforts? What elements of local Internet marketing become more important in light of a service like this? Are you making efforts to accomodate for this kind of information retrieval optino for customers or are there too few right now to make it a priority?