Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Galaxy S Device Sales Top 100 Million

Samsung Galaxy S3So this is news for marketers?

Yes it is. Marketers are faced with decisions every day as to where they need to invest budget money that has been fought for tooth and nail. When you fight for the capital to do all the things you think you can as a marketer then you better spend it wisely.

With the mobile world becoming the norm than something to be getting ahead of marketers are now being faced with the real question of how to assign mobile development dollars in the iOS v. Android battle. This used to be a pretty easy call. iPhones dominated the space overall. Android was seen as a threat but not one to invest in before any iOS app development. With this news of the success of the Samsung S Series of devices that decision may be getting a bit harde to make.

TechCrunch reported over the weekend

Millennial Media Infographic Shows Impact of Mobile Gifting

tablet growthOne of the coolest things about modern technology is the speed with which things happen. And when things happen in large numbers, we can see a spike in activity right away and from there, make certain assumptions.

In this case, it’s Millennial Media making assumptions about mobile gifting this past December. The mobile advertising company saw a rise in ad impressions from December 23 to December 27 which leads us to believe that many people found a mobile device under the tree.

Smartphone average daily growth was 2% but tablets came in at 12%. You could take this to mean tablets are more popular than smartphones but Millennial has a better answer.

Viggle and GetGlue Call Off the Wedding

Back in November, second screen newbie announced its intentions to acquire front runner GetGlue. I was surprised because, in this particular space, it’s like announcing a merger between Facebook and Twitter. Both services do fundamentally the same thing but they each have their own special twist and loyal fans. A merger might have been spectacular but more likely it would have resulted n the end of GetGlue’s unique badge reward system.

This morning, GetGlue announced that they’ve called off the wedding.

Today we’ve decided that GetGlue will not be merging with Viggle. The two companies remain friendly and think highly of each other.

T-Commerce, a Two-Sided Phone, Flexible Tablets and Other Cool Stuff from CES

iLoungeIWP_5334The Consumer Electronics Show is coming to an end and many weary reporters are heading home bolstered by the promise of quiet time and no lines for the bathroom. CES is six straight days of noise, lights, hype and pitchmen and more input than any one person can digest in that amount of time.

The reporter from Forbes was a first timer and here’s what he had to say:

If you ever really questioned if there is in fact an app for that, let me assure you — after perusing many, many of the booths from the more than 3,250 exhibitors spread out over the 1.9 million-square feet at the Consumer Electronics Show 2013 — that there is.

Android Users Finally Get Facebook Page Manager App In All Countries

Facebook Pages Manager for AndroidBack in May of 2012 Facebook introduced its Facebook Page Manager app for iOS users worldwide. Just a week ago the Android version was released for those in Canada, Australia and New Zealand.

Now, according to All Facebook the Android version of the app is available just about everywhere now.

Facebook finally introduced Pages Manager for Android recently, but only to users in Canada, Australia, and New Zealand. On Wednesday, Facebook rolled it out to users in the U.S. and the U.K., as well as all Google Play-supported countries.

The application was previously visible in the Google Play store, but not available for download unless you lived in Canada, Australia, or New Zealand.

Mcommerce Growth Projections Show Mobile Shopping Getting Stronger

eMarketer has shared findings that give marketers insights into the increasingly critical world of Mcommerce (mobile commerce).

In case you missed it, the Year of Mobile came and went pretty quickly. Now we simply live in a mobile world. This is sea change kind of stuff not some specific moment in time as we like to define things at times. As a result, ecommerce is moving to mobile devices more and more and that trend is not likely to stop. Here are the growth projections from eMarketer.

US Retail Mcommerce Sales Projections

Personally I don’t like this kind of graphical representation because those who are simply glancing at the chart will see a perceived downward trend. Translated: People don’t pay attention like they should. All this chart shows is that at the start of any new long lasting trend the percentage of growth looks less impressive as adoption rates increase over the years. This is the same kind of trending that used to make people frown upon 40% growth reports from Google. Be careful.

One thing that is very important to note in all of this will be the role that tablets will play in Mcommerce.

Social Gets More Mobile in 2013

emarketer social mobileTwitter was designed as a method of delivering short, spontaneous messages to a group of friends. It worked beautifully with mobile because it allowed you to express your thoughts while things were happening.

“I just saw Brad Pitt at Starbucks.”

“These lunch truck tacos are incredible!”

And not long after, we had the ability to take and share pictures of Brad and the incredible tacos to back up on our story. Now, thanks to the rise in smartphones and tablets and the forethought of social network app makers, mobile is becoming an even bigger factor in the social media game.

As you can see from this eMarketer chart, social media users are slowly cutting down their dependence on the PC in favor of the mobile phone and tablet. There’s even been an increase in Internet-enabled TV, game console and ereader use – devices that aren’t well suited to updating Facebook.