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Black Friday Stats: Mobile Impresses While Social Depresses

If the information that IBM has provided regarding the online activity from this past Black Friday is accurate the folks who tout mobile are very happy.

As for those who tout social media as being a strong referral source for online commerce? Well, let’s just say it wasn’t your best day. For example, with regard to being a referrer for online sales Twitter put up a bagel. For those not familiar with sports lingo that’s a zero. Nada. Zip. Not enough to register. You get the point. Here is the picture for you.

This report is pretty interesting and might be worth your time to get. Hey, it’s free so why not?

New York City Rolling Out New Public Touch Screen Devices

We all knew it was coming. The decline of the phone booth has run about side by side (and maybe even a little faster) than that of newspapers, yellow pages and common sense (Hey! Did I just say that?! Sorry.)

As more and more people have mobile or smart phones the need for the public phone booth is going away except for maybe the extremely poor or those needing one for unsavory business.

So with phone booths becoming less and less practical will there be something replacing them? In New York City, at least, the answer is yes and what they are doing looks pretty cool and it doesn’t even remove the phone from the equation for good reason. Jeff John Roberts of GigaOM tells us

New Study Details States That Like to Browse Vs. States That Like to Buy

In real estate, location is everything and according to a new survey by Monetate, it’s pretty important in ecommerce, too.

The EQ3 2012 edition of the Ecommerce Quarterly has some pretty interesting information about how people from different states shop online. Get this, of the top five states that drive the most ecommerce traffic, none of them have the highest conversions. What’s that all about?

The Browsers:

My fellow Californians are responsible for the largest amount of ecommerce traffic on the net. What does that say about us? That we dream big? We love to shop? We have a lot of spare time on our hands?

Folks in Wyoming are barely shopping online at all. Maybe they’re too outdoorsy to spend time looking for new DVD releases on Amazon.

Video Ads Perform Best on Mobile For CPG Companies

Video is all the rage right?

Everyone watches it. It also appears that consumers like the medium and can be more receptive to advertising messages from video placements which is what all marketers want.

But when it comes down to how a consumer receives video we really need to know which video formats will work the best. At least one study for CPG (consumer packaged goods) industry shows that mobile is at the top of the video heap.

eMarketer reported on a study by ad network AdColony and Nielsen regarding how video ads performed in various formats, mobile came out WAY ahead. Take a look.

Thanks to Mobile TV Multitasking is on the Rise

In the early part of 2012, Americans spent an average of 34 hours a week in front of the TV. A small amount of that time was spent playing games and watching DVDs and an increasing number of people watched TV shows they’d previously recorded on a DVR. Still, the lion’s share, 4 hours and 18 minutes a night was devoted to live TV.

But according to the latest Nielsen Cross-Platform Report, many of those people weren’t just watching TV, they were also using a mobile device to multitask.

Mobile is no longer just for techies. 50% of us are walking around with smartphones and 20% of people in the US who have a TV, also have a tablet. That’s amazing.  Even more amazing, 40% of Americans use their mobile device while they watch TV every day. Yes, that’s what they’re saying, every day. (Include me in that group.) When you pull back to “at least once a month,” the number more than doubles to 85%.

SMART Report Says: Parents are Twice as Likely to Shop Via a Mobile Phone

Toot the horns and unfurl the flags, it’s time for another Millennial Media SMART Report! This month, it’s all about the three R’s, Retail, Restaurants and Revenue.

Ranked by ad spend, Retail and Restaurants come in third below Telecommunications and Finance but the field grew by an average of 11% per month.

For these companies, it’s all about location, location, location. 44% of all campaigns run on Millennial Media’s system had a store locator component and 60% used location-based targeting.

Not surprisingly, increasing foot traffic was a major goal for these advertisers coming in at 38%. 17% were hoping for site traffic and 16% went with the more general term of “brand awareness.”

Of all the ads in this area, Clothing represented the largest chunk followed pretty closely by Home Products. Fast food beat out dine-in restaurants 11% to 5%.

Boston.com Uses Advertisers’ Blogs As Part of Ad Package

Local Internet marketing is quite a puzzle for most businesses and even for most publishers. Display, while effective in certain ways, is usually not enough to get the point across for many businesses. Most small local businesses (and even large ones looking to reach a local market) have stories to tell that won’t fit in a display ad.

It’s for this reason that Boston.com is rolling out a new program called Insights. It’s a neat idea of taking real content from advertisers in the form of promoting blog posts in order to help Boston.com readers jump right into the conversation with advertisers because they are being exposed to real information that could help them. It could also help them make a decision to do business with the advertiser, errrrr, I mean blogger. Well, you get the picture. Take a look at this video to get the idea.

Is this the first program of its kind that does anything like this?