Before we get started here it should be noted that eBay is definitely a unique business in that its scale and shear reach allow it to do things that other businesses may not be able to.
Regardless, when the president of global marketplaces of a major online player is quoted in All Things D saying the following it deserves some examination.
EBay is ecstatic about mobile, just not about mobile advertising.
Devin Wenig, eBay’s president of global marketplaces, said in an interview that next year the company will stop running mobile ads inside of its applications.
“We aren’t happy with the user experience and we don’t need the money,” he said.