From board games to the arcade, to dedicated consoles in our homes, we’ve proven our love of games over the years. So it shouldn’t come as a surprise to learn that there are over 100 million mobile gamers in the world.
Millennial Media has dedicated their January Mobile Mix report to the art of the game, noting that it’s been the leading app category for more than a year.
The big news for marketers, ad-supported revenue on game apps grew 119% year-over-year. That’s a lot of quarters.
Smartphones were responsible for 74% of the mobile game ad impressions with 64% coming from an Android device. That was higher than the average for all categories combined.