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A Banner Day for Black Friday Retailers

posted on November 25, 2011

This year, Black Friday began earlier than usual with many chains opening on Thanksgiving and even more starting as early as midnight instead of the usual 4 or 6 am on Friday.

Toys R Us cashiers can take comfort in knowing they’re not the only ones slogging through the holiday madness. The folks at IBM Coremetrics are at their desks, turning out data as fast as they can.

So far, they say this Thanksgiving 2011sales were up 39% over last year and that it was a “banner shopping day” for online retailers.

Mobile traffic to online retail sites was also good with 15.2% of consumers using a device to log-on. That’s up 6.45% from 2010.

11.09% represents the number of folks using their mobile device to actually buy items and that’s also up from 4.25% in 2010.

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Will 2012 Be the Year of the App?

posted on November 22, 2011

The numbers vary from day to day, and source to source, but best guess is that Apple has around 500,000 apps in the store. Android Market has approximately 300,000 active apps and the Windows Marketplace has 40,000. That’s a lot of apps.

According to the Millennial Media Mobile Mix for October, Music and Entertainment is now the number one category of apps. This is up over last year, when the category came in 4th and 5th. (They used to be counted as two separate categories.)

Last year, Games held the number one spot but have dropped to number 2, kicking Mocial down to 4th place. Holding steady at number 3 is Communications.

Millennial asked developers about their app plans for 2012 and here’s what they had to say:

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New Google Search App for the iPad Arrives

posted on November 22, 2011

As with most search updates and innovations the easiest way to see just what can be done is to watch the video. Thank you Google Inside Search Blog.

Right now I am searching for a way to quickly navigate safely to Thanksgiving. I’m ready how about you?

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iPad Tops Kids’ Holiday Wish List

posted on November 21, 2011

The electronics department of Santa’s workshop will be putting in extra hours this year as more kids are adding tech items to their holiday wish list. What’s number one? It’s not a video game player, it’s an iPad.

According to a new survey by Nielsen, 44% of kids 6 to 12 years old are interested in owning an iPad, and iPod Touch came in next at 30% and 27% want at iPhone.

Here’s how the tech items stack up:

All things considered, video game consoles are pretty low on the list, which is a good indicator of where we’re headed. Why own a player that can only handle one brand of game, when you can own a device that allows you to play multiple games, including Facebook games and connect with friends while you do it?

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Sports and Smartphones: Perfect Together [Infographic]

posted on November 21, 2011

We often talk in general terms about the impact of mobile on marketing in very broad terms. That’s important and has its place but in order to really understand the impact of mobile you have to look at its reach in individual areas of people’s lives. If you can find where there is a higher than usual density of mobile phone use (beyond the usual 35-40% of all mobile phones are smartphones stat generally accepted today) you may be on to something.

Pat Coyle of Coyle Media LLC, a sports marketing consultancy, has conducted research with some 3,000 fans about smartphone use and put together a pretty cool infographic. The comparison between leagues, types of phones preferred and which social networks are the home of which types of users makes for interesting reading and thought for marketers looking to make their mark in mobile.

As for me? I am an Android user (for now) and a fan of ABN (anything but the NBA). What about you?

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The Financial Times Sees Success During These Mobile Times

posted on November 21, 2011

One aspect of the current mobile revolution is that it costs money to be mobile and to be truly active on mobile devices. From the cost of the device to the cost of monthly data plans there are many people that will not have access to the mobile web much like the concerns that were in place regarding the Internet in general during its early years.

Of course, certain groups like high finance types have no problem here. It’s this kind of clientele, in fact, that has allowed one traditional publisher, The Financial Times, to see significant increase in mobile access of their content. They produced an infographic to make this point and it is a testament to the impact of mobile on those products where price is not an issue.

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Tablets To Be Used By 35% of Online Users By 2014

posted on November 21, 2011

The internet world is becoming increasingly mobile, we all know that. The trick for marketers is to decide just how much of their customer and user base will be involved in this movement. Even further it is imperative to understand what devices in the mobile arsenal are being used by you market.

If the numbers from eMarketer are any indication the rise in tablet usage over the next few years should make certain marketers really stand up and take notice. I say certain marketers because although the numbers from a general standpoint are impressive, just what percentage of YOUR target market will be using tablets can differ greatly for any number of reasons. Here’s the general projection fo the US tablet usage through 2014: