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Mobile Shopping Activities During Holiday Increase Year Over Year

We are so far past the “Year of Mobile” thinking that it’s time to consider how various pieces and parts of the mobile lifestyle are creating a stronger foothold in specific areas of the consumer buying habits. Holiday shopping is one area to be very cognizant of this since many retailers depend on the holiday season to either ‘make or break’ their year.

Overall, there are reports that this holiday season was a disappointment to retailers as a whole. Mobile shopping habits may not create more sales, but if it is becoming the way that more shoppers are buying, no matter how much or how little that might be, it is a key element for marketers to be looking at as the plans start for the 2013 holiday shopping season and beyond.

So just how are consumers using mobile to shop during the holiday push? A study reported by eMarketer that was performed by GfK Roper for SapientNitro shows that consumers are doing more with their mobile devices as they shop.

2011 2012 Comparison of How Shoppers Use Smartphones

Smart Device Activations Break Records on Christmas Day

Shoppers said they were going to be more cautious with their spending this holiday season, but that didn’t stop millions of people from putting iPhones, iPads and other smart devices under the Christmas tree.

Flurry detected a record number of smart device activations on December 25 – a whopping 17.5 million. That’s a 332% increase over the average. For those of you who are visual learners. . . .

NewDevices_XmasDay_2012-resized-600

This beats last years, record-breaking number of 6.8 million, single-day, activations.

Though smartphones usually out-do tablet activations, on Christmas it was a pretty even split with tablets squeaking ahead with 51%. Many of those tablets were iPads but Kindle did very well with their Kindle Fire line.

H-appy Holidays

eBay Now Holiday Express App Does Everything Except Open the Gift For You

ebay noweBay, a company not traditionally known for its personalized customer service, is turning that thought around with their new shopping app eBay Now.

If you live in San Francisco or New York City, you can use your phone to buy just about anything and have it in your hands within an hour. Not wild enough? For the holidays, they’ll include a roll of exclusive limited-edition gift wrap from designer Jonathan Adler.

Imagine this scenario, you’re at the office Christmas party and your co-worker unexpectedly hands you a lovely basket of coffee and treats. You didn’t buy her anything, but no problem – you excuse yourself, rush into a bathroom stall, whip our your phone, pick a similarly priced item from eBay now and before the party is over, you’ve reciprocated appropriately. Sheldon Cooper would be so proud.

Think With Google’s Mobile Playbook: Inspiration for a New Year

mobileplanet think with googleEvery day we see new numbers on how mobile and specifically mobile marketing is a growing trend around the world. The trouble is, it’s growing so fast that many brands are using mobile as a smaller version of a PC. Banner ads, text ads, search results and video — that’s old school. In 2013, we need to start looking at how people intuitively use mobile and how we can bend the technology to create new opportunities.

To help with that, Think with Google has put together The Mobile Playbook, an interactive guide to better mobile marketing. It’s been around for a little while, but they recently updated it with a new section on Evaluating Mobile ROI.

Survey Shows Some Consumers Are Prepared to Replace Their PC with a Tablet

computer trashWe’re a prosperous nation with a car in every garage, a chicken in every pot and 77% of adults have a computer in their household. But according to the Center for the Digital Future, that last number may be going down, not up, as more people replace PC’s with tablets.

Given that tablets can do most of the same things as a PC, the center conducted a survey and asked this question:

When your current personal computer becomes unusable, how likely are you to replace it with another personal computer?”

  • 4% said they definitely will not replace their personal computer with another PC
  • 6% said they probably will not
  • 15% said they might or might not replace it.

eBay Will Stop Advertising In Its Mobile Apps In 2013

ebay-logoBefore we get started here it should be noted that eBay is definitely a unique business in that its scale and shear reach allow it to do things that other businesses may not be able to.

Regardless, when the president of global marketplaces of a major online player is quoted in All Things D saying the following it deserves some examination.

EBay is ecstatic about mobile, just not about mobile advertising.

Devin Wenig, eBay’s president of global marketplaces, said in an interview that next year the company will stop running mobile ads inside of its applications.

“We aren’t happy with the user experience and we don’t need the money,” he said.

Paypal Shows Impressive Gains and High Ticket Sales Including a $46,000 Diamond Necklace

paypal iphoneWhen it comes to digital payments, Paypal is miles ahead of the pack. They’ve found a way to make digital easy to use, they make us feel safe doing it and they provide great customer service. They started out as a piggy bank for online purchases but have grown to become a major asset for small businesses providing options for invoicing, accepting mobile payments, even check scanning so you don’t have to go to a bank.

Recently, the company released some impressive numbers to sum things up.

Top Sales

What are people buying with their PayPal accounts? Many are using it to by $20 goodies from eBay or lunch on the run. Some use it to pay bills or to split the check at the end of a night with friends.