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100 to 249 Dollars is the Mobile Spending Sweet Spot

Shopping with a mobile device is becoming almost as common as shopping online with a computer. And according to a new survey by JiWire it’s not just the number of shoppers that’s increased, the amount they’re willing to spend is also climbing fast.

Take a look at this chart:

At a quick glance, it’s kind of silly. I know people have concerns about mobile security but if a hacker is after your credit card it doesn’t matter if you’ve charged $10 or $1,000 dollars. But when you look at the psychology behind it, it makes total sense. There’s something frivolous about shopping via a mobile phone so it’s no big deal to toss $20 at something but when it comes to buying big ticket items, that’s a whole different story.

If You Give the Consumer a Mobile Option, You Better Make Sure it Works

Last year, Shopkick was my favorite holiday shopping app. I used it every time I stepped into a partner store to claim my points and locate discounts. Or rather, that was my intention. I ended up spending endless minutes wandering around the front door of the various stores waiting for the app to recognize my location. You know the look – walking with your cell phone held up in front of you, turning left, right, stepping here, then there – it’s embarrassing and I was probably blocking traffic.

Then I went into the store and tried to use the bar code scanner to claim more points. Alas, my cell reception dropped out. I was in a Best Buy, the top tech chain in the US and I couldn’t get a signal. There was no free Wifi and I was told that there were only a few clean hot spots in the store. Of course, these spots weren’t anywhere near where I needed to be.

Facebook Offers Real Time Gift Option in iPhone Update

Facebook just released a new update for their iPhone / iPad app and it has a couple of features worth noting.

After a lot of talk, they’ve finally added the ability to send Facebook Gifts to friends – sort of. The app write-up and several news outlets say the feature has been activated but I couldn’t see any sign of it on my account.

If you do have it, you can send a real gift to a friend even if you don’t know they’re address. You simply choose them, pick a gift from the options available, pay for it and send. The receiver gets a notification, they confirm their mailing address and several days later the gift arrives. Pretty cool.

Look for Big Local Mobile Growth in Near Future

We all know that the the digital channel is continuing to grow. Advertising as a whole may not be growing tremendously but growth in the digital space is being fueled by a an increasing exodus from traditional advertising options that are no longer cutting it in the Internet age.

Please note that I am not saying all offline advertising is going away. That’s hype and nonsense. That’s online industry stupid talk for lack of a better term. There are offline channels for advertisers that still work well and will continue to do so. In fact,they will be even more strategic as the shift continues to the online space and a true balance is struck by marketers who learn what works best and in what doses regarding online and offline options.

BIA/Kelsey has provided some data about the local space moving forward and it looks like mobile is the big winner. Take a look at the predicted growth of local mobile ad spend through 2016.

Now see how that compares to local spending as a whole.

When Ranking TV Apps, Consumers Say Useful is More Important Than Fun

TVGuide commissioned a study on TV websites and mobile apps and they discovered an interesting fact: 86% of the 1,000 people surveyed said the “useful” was their top priority.

Now, that might seem like a no-brainer, but we’re talking TV here and “entertaining” didn’t even land in the top three.

In addition to Useful, 83% of people said they valued High Quality and Trustworthiness. As a rabid TV fan, I understand. If my favorite show is on at 9:00 it should appear on the app at 9:00 in my time zone! (GetGlue, I’m talking to you!)

In the “high importance” category we have Entertaining (75%), Expert (73%) and Genuine (72%). What does genuine even mean in this context?

Of “moderate importance:”

  •     Innovative (69%)

Republican Voters Spend More Online and Other Electoral Ecommerce Stats

While much of the world waits to see how voters in the red and blue states will respond once they hit the polls, Monetate has the answer to an even more important question — how much do they spend online?

Turns out that folks from the red states, the ones that traditionally vote Republican spend an average of $92.22 when they shop online beating the Democratic blue states ($91.62) and the Undecided purple states ($87.63).

This could have something to do with the fact that Romney supporters are also pro Mac. 24.31% of Republicans are using Apple computers compared to 17.63% of Obama supporters. Those guys are much more PC (so to speak).

Smartphone Click Traffic Up 105 Percent Year Over Year

In the brick and mortar world, the ka-ching of an old cash register or the beep of an electronic one is the sound of money flowing into the business. In the online world, we listen for the sounds of the “click” and increasingly, the “tap”.

According to The Search Agency’s recently released State of Paid Search Report, click traffic is up 27% year over year worldwide, and up 21% in the US alone.

Google is still responsible for the overwhelming majority of those search clicks but Yahoo-Bing is showing some spunk. It looks like their aggressive marketing campaigns are working because they click traffic increased 9.6% in the last quarter. Google only rose 0.7%.

Bing also had a larger decrease in their Cost Per Click going from  0.57 to
$0.51; Google went from $0.58 to $0.56. (Q2 2012 to Q3 2012.)