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Viggle and GetGlue Call Off the Wedding

Back in November, second screen newbie announced its intentions to acquire front runner GetGlue. I was surprised because, in this particular space, it’s like announcing a merger between Facebook and Twitter. Both services do fundamentally the same thing but they each have their own special twist and loyal fans. A merger might have been spectacular but more likely it would have resulted n the end of GetGlue’s unique badge reward system.

This morning, GetGlue announced that they’ve called off the wedding.

Today we’ve decided that GetGlue will not be merging with Viggle. The two companies remain friendly and think highly of each other.

T-Commerce, a Two-Sided Phone, Flexible Tablets and Other Cool Stuff from CES

iLoungeIWP_5334The Consumer Electronics Show is coming to an end and many weary reporters are heading home bolstered by the promise of quiet time and no lines for the bathroom. CES is six straight days of noise, lights, hype and pitchmen and more input than any one person can digest in that amount of time.

The reporter from Forbes was a first timer and here’s what he had to say:

If you ever really questioned if there is in fact an app for that, let me assure you — after perusing many, many of the booths from the more than 3,250 exhibitors spread out over the 1.9 million-square feet at the Consumer Electronics Show 2013 — that there is.

Android Users Finally Get Facebook Page Manager App In All Countries

Facebook Pages Manager for AndroidBack in May of 2012 Facebook introduced its Facebook Page Manager app for iOS users worldwide. Just a week ago the Android version was released for those in Canada, Australia and New Zealand.

Now, according to All Facebook the Android version of the app is available just about everywhere now.

Facebook finally introduced Pages Manager for Android recently, but only to users in Canada, Australia, and New Zealand. On Wednesday, Facebook rolled it out to users in the U.S. and the U.K., as well as all Google Play-supported countries.

The application was previously visible in the Google Play store, but not available for download unless you lived in Canada, Australia, or New Zealand.

Mcommerce Growth Projections Show Mobile Shopping Getting Stronger

eMarketer has shared findings that give marketers insights into the increasingly critical world of Mcommerce (mobile commerce).

In case you missed it, the Year of Mobile came and went pretty quickly. Now we simply live in a mobile world. This is sea change kind of stuff not some specific moment in time as we like to define things at times. As a result, ecommerce is moving to mobile devices more and more and that trend is not likely to stop. Here are the growth projections from eMarketer.

US Retail Mcommerce Sales Projections

Personally I don’t like this kind of graphical representation because those who are simply glancing at the chart will see a perceived downward trend. Translated: People don’t pay attention like they should. All this chart shows is that at the start of any new long lasting trend the percentage of growth looks less impressive as adoption rates increase over the years. This is the same kind of trending that used to make people frown upon 40% growth reports from Google. Be careful.

One thing that is very important to note in all of this will be the role that tablets will play in Mcommerce.

Social Gets More Mobile in 2013

emarketer social mobileTwitter was designed as a method of delivering short, spontaneous messages to a group of friends. It worked beautifully with mobile because it allowed you to express your thoughts while things were happening.

“I just saw Brad Pitt at Starbucks.”

“These lunch truck tacos are incredible!”

And not long after, we had the ability to take and share pictures of Brad and the incredible tacos to back up on our story. Now, thanks to the rise in smartphones and tablets and the forethought of social network app makers, mobile is becoming an even bigger factor in the social media game.

As you can see from this eMarketer chart, social media users are slowly cutting down their dependence on the PC in favor of the mobile phone and tablet. There’s even been an increase in Internet-enabled TV, game console and ereader use – devices that aren’t well suited to updating Facebook.

CES 2013 Kicks Off With ‘Born Mobile’ Keynote

Steve Ballmer, Paul JacobsWith a tagline like “Born Mobile,” I was expecting Qualcomm to use Bruce Springsteen as part of their CES 2013 keynote address, alas they went with Maroon Five, Guillermo del Toro, and Big Bird. Surely, an unprecedented mix.

The real star of the show was crazy Steve Ballmer, the CEO of Microsoft. Once he hit the stage, it turned into a late-night infomercial for the new Windows RT tablets. Those are the ones where the tablet snaps into the keyboard giving you the best of both worlds. They are nifty little machines, almost cool enough to worry my iPad.

The keynote host was Paul Jacobs of Qualcomm. His overreaching point was that mobile is now ingrained in our lives and it’s only going to expand from here. Already, 84% of people worldwide say that can’t go a day without mobile. He also noted that most people look at their mobile phone 150 times a day. Yowza.

Mobile Video and Sharing Go ‘Hand in Hand’ and ‘Hand to Hand’

Every marketers dream is to have their message passed around by people. Those messages come in a variety of delivery devices like the written word, images and more but the one type of content that people like to share the most is video.

A recent study from the Interactive Advertising Bureau Mobile Marketing Center of Excellence titled “Mobile Phone Video Diaries: Understanding Mobile Video Usage” shows that people pass videos around. That may not come as a surprise but what might is the second most popular way these videos are shared which is, unfortunately, an area of concern for marketers.

iab Image for sharing video on device