For several years now, we’ve been hearing about the impact of mobile on holiday shopping. But here’s a fact I’ve never heard before.
85% of shoppers will shop for a gift by starting on one device and finishing on another.
The information comes from the Adweek Google 2012 Digital Holidays survey and it’s all about the birth of the multi-screen holiday shopping season. Take a look at this slice from their delightful infographic:
Crazy stuff. And what’s funny is, I actually do these things but didn’t really think about it. I email myself from my iPad all the time. I did this just yesterday after I found a cool gift idea for my husband. Emailing is an inelegant solution to the problem but it works. A better solution is a direct connection between the tablet (or smartphone) and the computer. For example, I also used the Amazon app on my iPad to add items to my Wish List which my husband will later access from his computer.