The information super highway is getting crowded. During peak periods, it can be tough to maintain any kind of speed but we’re all trying – from out desktop computers, our smartphones, our tablets, internet TVs and gaming consoles. We’re shopping, reading emails, browsing the web – but more than anything, we’re streaming real-time entertainment content.
Almost 64% of all North American downstream internet traffic during peak hours is about streaming media and of that Netflix is king. According to a new report by Sandvine Global, Netflix is responsible for 34% of downstream peak traffic.
Many of these users are “cord cutters” – folks who watch TV and movies via the internet versus on a traditional TV. These guys are major road hogs.