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Cyber Monday Stats: Online Sales up 30 Percent with a Big Boost From Mobile

Yesterday, Frank gave you the skinny on Black Friday sales as detailed by IBM. Today, I’m here to give you the same on Cyber Monday.

Let’s start with the basics. Online sales were up 30.3% over last year. That’s very good news and here’s the breakdown.

Couple of interesting points here. Customers bought more items per order this year but had a lower Average Order Value than in 2011. That says people are working to get more for less. What’s hard to see is how 2012 ended up with higher sales overall when the average order was less. I’m guessing that means more individual people bought online on Cyber Monday than last year.

Mobile Keeps Showing Upward Mobility

Let’s all agree on one thing. We live in an increasingly mobile world.

It’s the rate of the increase that can be astonishing and it seems to sometimes catch even the best marketers by surprise.

The latest data from eMarketer again outlines just how rapidly this change is happening and the result is pretty simple. If you want to reach people (and in fact it is likely to be a certain kind of person) then you need to be optimized for the mobile environment. Here is a breakdown of the growth of various online vehicles.

These growth numbers for mobile remind me of the growth numbers from the heyday of search. In other words, the train is about to leave the station so if you are not on yet, now is the time because it will have left for good.

Black Friday Stats: Mobile Impresses While Social Depresses

If the information that IBM has provided regarding the online activity from this past Black Friday is accurate the folks who tout mobile are very happy.

As for those who tout social media as being a strong referral source for online commerce? Well, let’s just say it wasn’t your best day. For example, with regard to being a referrer for online sales Twitter put up a bagel. For those not familiar with sports lingo that’s a zero. Nada. Zip. Not enough to register. You get the point. Here is the picture for you.

This report is pretty interesting and might be worth your time to get. Hey, it’s free so why not?

New York City Rolling Out New Public Touch Screen Devices

We all knew it was coming. The decline of the phone booth has run about side by side (and maybe even a little faster) than that of newspapers, yellow pages and common sense (Hey! Did I just say that?! Sorry.)

As more and more people have mobile or smart phones the need for the public phone booth is going away except for maybe the extremely poor or those needing one for unsavory business.

So with phone booths becoming less and less practical will there be something replacing them? In New York City, at least, the answer is yes and what they are doing looks pretty cool and it doesn’t even remove the phone from the equation for good reason. Jeff John Roberts of GigaOM tells us

New Study Details States That Like to Browse Vs. States That Like to Buy

In real estate, location is everything and according to a new survey by Monetate, it’s pretty important in ecommerce, too.

The EQ3 2012 edition of the Ecommerce Quarterly has some pretty interesting information about how people from different states shop online. Get this, of the top five states that drive the most ecommerce traffic, none of them have the highest conversions. What’s that all about?

The Browsers:

My fellow Californians are responsible for the largest amount of ecommerce traffic on the net. What does that say about us? That we dream big? We love to shop? We have a lot of spare time on our hands?

Folks in Wyoming are barely shopping online at all. Maybe they’re too outdoorsy to spend time looking for new DVD releases on Amazon.

Video Ads Perform Best on Mobile For CPG Companies

Video is all the rage right?

Everyone watches it. It also appears that consumers like the medium and can be more receptive to advertising messages from video placements which is what all marketers want.

But when it comes down to how a consumer receives video we really need to know which video formats will work the best. At least one study for CPG (consumer packaged goods) industry shows that mobile is at the top of the video heap.

eMarketer reported on a study by ad network AdColony and Nielsen regarding how video ads performed in various formats, mobile came out WAY ahead. Take a look.

Thanks to Mobile TV Multitasking is on the Rise

In the early part of 2012, Americans spent an average of 34 hours a week in front of the TV. A small amount of that time was spent playing games and watching DVDs and an increasing number of people watched TV shows they’d previously recorded on a DVR. Still, the lion’s share, 4 hours and 18 minutes a night was devoted to live TV.

But according to the latest Nielsen Cross-Platform Report, many of those people weren’t just watching TV, they were also using a mobile device to multitask.

Mobile is no longer just for techies. 50% of us are walking around with smartphones and 20% of people in the US who have a TV, also have a tablet. That’s amazing.  Even more amazing, 40% of Americans use their mobile device while they watch TV every day. Yes, that’s what they’re saying, every day. (Include me in that group.) When you pull back to “at least once a month,” the number more than doubles to 85%.