Have you ever opened one of your own marketing emails on your smartphone? How about on a tablet? Android? iPhone? You may not be doing it, but your customers are.
New numbers from Knotice (say that three times fast) show that mobile opens have risen dramatically in the past year, to the point where they almost match desktop opens.
Cyber Week is the term they’re using to cover the dates beginning the Tuesday before Thanksgiving and ending on Cyber Monday. Mobile opens are up from 30.50% to 44.75% year over year.
The breakdown goes like this: Smartphones 28.22% / Tablets 16.54%.