Make a list of the last ten places you visited over the past week. Give that list to JiWire and they can tell you if you’re a man, a woman, a parent and maybe even where you’re going to go next. Spooky, huh?
JiWire is a mobile audience media company. They connect advertisers to potential customers on the go through the use of more than 30,000 public WiFi locations. They’ve amassed an enormous amount of data, which they’ve now turned into one of the more unique trend reports I’ve ever seen.
The concept: where you are tell us who you are. Look at this graphic: