Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Look for Big Local Mobile Growth in Near Future

We all know that the the digital channel is continuing to grow. Advertising as a whole may not be growing tremendously but growth in the digital space is being fueled by a an increasing exodus from traditional advertising options that are no longer cutting it in the Internet age.

Please note that I am not saying all offline advertising is going away. That’s hype and nonsense. That’s online industry stupid talk for lack of a better term. There are offline channels for advertisers that still work well and will continue to do so. In fact,they will be even more strategic as the shift continues to the online space and a true balance is struck by marketers who learn what works best and in what doses regarding online and offline options.

BIA/Kelsey has provided some data about the local space moving forward and it looks like mobile is the big winner. Take a look at the predicted growth of local mobile ad spend through 2016.

Now see how that compares to local spending as a whole.

When Ranking TV Apps, Consumers Say Useful is More Important Than Fun

TVGuide commissioned a study on TV websites and mobile apps and they discovered an interesting fact: 86% of the 1,000 people surveyed said the “useful” was their top priority.

Now, that might seem like a no-brainer, but we’re talking TV here and “entertaining” didn’t even land in the top three.

In addition to Useful, 83% of people said they valued High Quality and Trustworthiness. As a rabid TV fan, I understand. If my favorite show is on at 9:00 it should appear on the app at 9:00 in my time zone! (GetGlue, I’m talking to you!)

In the “high importance” category we have Entertaining (75%), Expert (73%) and Genuine (72%). What does genuine even mean in this context?

Of “moderate importance:”

  •     Innovative (69%)

Republican Voters Spend More Online and Other Electoral Ecommerce Stats

While much of the world waits to see how voters in the red and blue states will respond once they hit the polls, Monetate has the answer to an even more important question — how much do they spend online?

Turns out that folks from the red states, the ones that traditionally vote Republican spend an average of $92.22 when they shop online beating the Democratic blue states ($91.62) and the Undecided purple states ($87.63).

This could have something to do with the fact that Romney supporters are also pro Mac. 24.31% of Republicans are using Apple computers compared to 17.63% of Obama supporters. Those guys are much more PC (so to speak).

Smartphone Click Traffic Up 105 Percent Year Over Year

In the brick and mortar world, the ka-ching of an old cash register or the beep of an electronic one is the sound of money flowing into the business. In the online world, we listen for the sounds of the “click” and increasingly, the “tap”.

According to The Search Agency’s recently released State of Paid Search Report, click traffic is up 27% year over year worldwide, and up 21% in the US alone.

Google is still responsible for the overwhelming majority of those search clicks but Yahoo-Bing is showing some spunk. It looks like their aggressive marketing campaigns are working because they click traffic increased 9.6% in the last quarter. Google only rose 0.7%.

Bing also had a larger decrease in their Cost Per Click going from  0.57 to
$0.51; Google went from $0.58 to $0.56. (Q2 2012 to Q3 2012.)

Google’s New iOS Search App Approved with Most Advanced Voice Search

Google has finally gotten through the approval process for their latest iOS search app for iPhone and iPads of all sizes. The main feature is as Google puts it “Google’s most advanced voice search”. Gee, I wonder why it took so long to get through Apple’s process (the app was announced back in August)? Maybe someone should ask Siri?

Here is a Google video showing the voice search (which has no name for now so let’s just call it Siri-ous Competition) on its best behavior.

The Google blog tells it like this

Overwhelming Portion of Holiday Shoppers Will Start on One Device and Finish on Another

For several years now, we’ve been hearing about the impact of mobile on holiday shopping. But here’s a fact I’ve never heard before.

85% of shoppers will shop for a gift by starting on one device and finishing on another.

The information comes from the Adweek Google 2012 Digital Holidays survey and it’s all about the birth of the multi-screen holiday shopping season. Take a look at this slice from their delightful infographic:

Crazy stuff. And what’s funny is, I actually do these things but didn’t really think about it. I email myself from my iPad all the time. I did this just yesterday after I found a cool gift idea for my husband. Emailing is an inelegant solution to the problem but it works. A better solution is a direct connection between the tablet (or smartphone) and the computer. For example, I also used the Amazon app on my iPad to add items to my Wish List which my husband will later access from his computer.

Smartphones Are From Mars, Tablets Are From Venus

Before I bought my iPad, I thought tablets were just over-grown iPhones; bigger screen and keyboard (nice) but too bulky to fit in my purse (not so nice.) Then I bought one and everything changed. Certainly, there’s a quantity of crossover between the two mobile devices but a year down the road, each one has its own purpose in my mind.

Phone calls, texting, coupon apps and music are all a part of my iPhone. Social TV apps, online shopping, writing, and video are all handled by my iPad. And then there are games. I have games on both devices but 90% of the time, I’m playing them on my tablet.

What’s the rest of the world doing? Have a look at this chart from Flurry.