With studies showing that there are 100 million smartphones in the US alone it only makes sense that advertisers are seeing that they need to be where their customers are. According to research from Valueclick media advertisers (via eMarketer) are starting to shift more ad dollars to the mobile space as well as video. The chart below shows their findings from December of last year.
This should come as no surprise but with the immaturity of the mobile and video space there is a real risk of throwing good money after untested or simply bad choices. Marketers will need to show some serious discretion when it comes to advertising spend in these areas. Since the area is relatively new space in terms of online marketing. Innovations are happening rapidly and with that rapid growth comes a level of panic to “do the right thing”.