TVGuide commissioned a study on TV websites and mobile apps and they discovered an interesting fact: 86% of the 1,000 people surveyed said the “useful” was their top priority.
Now, that might seem like a no-brainer, but we’re talking TV here and “entertaining” didn’t even land in the top three.
In addition to Useful, 83% of people said they valued High Quality and Trustworthiness. As a rabid TV fan, I understand. If my favorite show is on at 9:00 it should appear on the app at 9:00 in my time zone! (GetGlue, I’m talking to you!)
In the “high importance” category we have Entertaining (75%), Expert (73%) and Genuine (72%). What does genuine even mean in this context?
Of “moderate importance:”
- Innovative (69%)