Marketing Pilgrim's "Mobile" Channel

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17 Percent of Photobucket Users Upload Video Once a Day

posted on September 9, 2011

I have a digital movie camera, but for the life of me, I can’t remember where it is. It’s not that I’ve stopped taking movies, I just use my phone to do it.

A TNS survey says that 46% of all mobile phone owners use the video camera app and 62% use the still camera. That’s up a smidgen over last year, but growth is growth.

eMarketer reports that online photo sharing service Photobucket is bursting at the seams with 45% of members saying they upload at least one video a week and 17% uploading one video per day. 9% of their members said they upload multiple videos a day. That’s pretty amazing when you realize that as recently as 2001, we were using cassette tapes to record our home movies.

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Marketers See Triple-Digit Rise in Mobile Coupon Use

posted on September 7, 2011

Coupons are my life but mobile coupons. . . not so much. Like many Americans, I’m just beginning to navigate those choppy waters. According to stats from eMarketer, 15.6 million smartphone users will redeem a mobile coupon this year which is a 117% change from the prior year.

And though the numbers will continue to rise, the triple-digit returns are expected to level off by next year.

Part of the reason for the rise is that mobile coupons are becoming more common and thus easier to use. This week, I had a Buy 1 Get 1 meal special from a local restaurant that said I could print the coupon or simply show it to the waiter on my phone. I printed it because the phone has been an issue in the past. Waiters know how to deal with paper coupons but digital ones? Not so much.

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One Quarter of American Adults Use a Location-Based Service

posted on September 7, 2011

Though only a small percentage of adults use a check-in service like Foursquare, around a quarter of all American adults do use some kind of location-based service on the web or through their mobile phone.

The numbers come from our old friends at Pew and it points to a slow but steady rise in location, location, location.

When it comes to check-in services, only 4% of all adults or 5% of mobile phone owners use such a service. The number jumps up to 12% if you look only at smartphone owners, which makes sense, since they’re the primary target.

28% of mobile phone owners allow the phone to use their current location in order to get directions or recommendations. That number climbs to 55% when you look at just smartphone users. Pretty impressive.

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Mobile Evolving as After Click Actions Increase

posted on September 6, 2011

The mobile Internet continues to grow which means that marketers are going to have more and more to keep pace with on a daily basis. It’s not as if there wasn’t enough already for marketers to pay attention to, learn and apply but if you are not used to this pace by now you never will be.

Millennial Media has published their 2nd quarter S.M.A.R.T. report which is made more interesting by the fact that this is their 50th edition which implies some chance for depth regarding this evolving space.

Now keep in mind, Millennial is a mobile advertising platform. Their customers are the basis of these results. Just keep this all in mind. First they look at mobile by region.

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ABC, NBC, CBS and Yahoo?

posted on August 31, 2011

Yahoo is going into the TV business, but you won’t find their new shows on your living room screen. Where you will find them is on your computer, tablet or smartphone which means you can watch from the bedroom, the office, the park or the living room after all.

This fall, Yahoo will launch a schedule of short-form shows that were made specifically for the web giant. Comedian Niecy Nash will have her own show as will Morgan Spurlock and Judy Greer.

Variety reports that the shows will skew female with an emphasis on food, romance and celebrities. One show right up my alley is called Your Friends Will Never Believe You. In each episode a fan will receive a “unique” surprise visit from their favorite celebrity. All My Children star Cameron Mathison will help men deliver the Ultimate Proposal while Spurlock helps people deal with their fear of failure be it in business or in their relationships.

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The Majority of All eReader Owners Now Female

posted on August 29, 2011

The tech industry may be the world’s biggest boy’s club but women are racing to the top on the consumer side. According to new numbers from Nielsen, women are now the majority users of eReaders with 61%, that’s way up from where they were less than a year ago.

See the pretty-colored chart? Women like color and I say that’s one of the main reasons we’ve been slower in adopting new tech. Think back on all of the computers and phones you’ve bought in the past five years. Black, grungy white, silver, black — seriously guys, what’s with the fear of color!

It’s only been in the past few years that manufacturers like HP began offering a variety of skins for their tech and thank heavens for those colorful Kindle protectors. Mine is lime green. But I digress.

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It’s Official: Google Maps URL Shortener a Full Time Feature

posted on August 24, 2011

Google has turned another experiment into a full tie feature this time in their Maps environment and much to the chagrin of URL shortening services it cuts into their business much like Twitter’s t.co shortener announcement did recently.

Now if you have a link in Google Maps that you want to share or whatever you can shorten it within maps without having any add-ons to get you there. Here is a picture of the newly full-time option as incorporated in Google Maps (this comes from the Google LatLong blog).

What this really means is that Google is making sure that they get the attribution credit for traffic coming from maps through ‘standardizing’ this feature. It has worked well for Titter thus far so why not in this instance. Also, when it comes to mobile, less is more. The blog tells us