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Google Releases Major Gmail and YouTube Updates for iOS

When Apple removed the native YouTube app after their latest iOS update, I was very, very unhappy. I honestly didn’t realize how often I used the app until it was gone. (Ain’t it always the way.) Google fired back with an iPhone app that you could use on the iPad but it was truly horrible. You had to search in portrait mode then turn to landscape once it started playing and the controls were wonky. Not good. Not good at all.

Last night, I did a round of app updates, went to use YouTube and got an incredible surprise! It was in landscape mode and all pretty and useable again. Yeah! So much yeah, it actually makes me want to spend more time watching videos.

With Mobile Social Sharing, Size Matters

Yeah, I went there.

Anyway, with the latest wave of smaller tablets (Nexus 7 and iPad Mini being the most prominent) moving from marketing hype to consumers’ hands there is evidence that the size of the device being used could be influencing sharing habits.

Tablet publisher and ad provider Onswipe gathered some data recently that gave some insight into how the size difference of a mobile device influences where content and experiences are shared. Of course, much of this has to do with what a person is actually doing. If they are on the couch an iPad is more likely to be used but if they are out and about a smartphone does the trick a bit better. Keep that in mind when you look at this data that was repackaged by eMarketer.

New Study Looks at How Mobile Fits Into Daily News Consumption

Recently, News Corp announced that they were pulling the plug on their subscription based, mobile only newspaper The Daily. It was a grand attempt to get readers to pay for quality content but it fell far short of expectations. Did News Corp do something wrong, or is it the concept as a whole that is at fault?

Mojiva has some data that could help answer that question. They’re a mobile ad network site that reaches 1.1 billion mobile devices around the world. They just published a new report covering the US and the UK titled “The State of Mobile News Consumption“.  Talk about spot on!

Amy Vale, VP, Global Research and Strategic Communications of Mojiva, Inc. begins with this:

Viggle Jumps into the Holiday Stats Pool With a Cheery Infographic

My favorite social TV app, Viggle has decided to use their great power for the good of online marketers everywhere. They’ve put their vast, TV addicted audience to work on a survey about their holiday shopping intentions, then they packed the results into a jolly infographic just for you. . . and you. . . and you over there sucking on that candy cane.

The mad scientist in me will now dissect said infographic, for your edification and enjoyment.

We start with some good news:

That average spend isn’t too bad. Retailers would like to see more, of course, but $505 is a number most of us can live with.

News Corp Pulls the Virtual Plug on their iPad Newspaper

Falling just short of their two-year anniversary, News Corp is shutting down their iPad newspaper The Daily.

On the surface, this doesn’t sound like big news, but it’s a terrible blow for content producers. You see, The Daily was News Corp’s attempt to show that a digital / mobile was a viable substitute for the printed newspaper. With subscriptions and ad dollars falling, news publishers know they have to go virtual to remain in the game but it’s just not working — not in terms of ad sales or subscriptions.

In 22 months, The Daily acquired 100,000 paying subscribers. The prices varied slightly by device but in general we’re talking $19.99 a year for Kindle, $39.99 for iPad and other tablets. Initially, a lot of subscribers came on board for the novelty, drawn in by the promise of quality journalism in an interactive format.

What Were Consumers Doing for 121 Billion Minutes This Past July?

According to stats-meister Nielsen, in July 2012, US consumers spent 121 billion minutes navigating the shark-infested waters of social media. Facebook, Twitter, Pinterest and the rest — up 37% from July 2011 and that’s quite a feat.

The majority of the time was spent using a traditional computer, but look at mobile. The larger square represents Apps, the smaller, cell phone looking icon represents browser use through a mobile device. Together, they show a 63% increase over last year.

Breaking the numbers down, Nielsen found that women were responsible for most of the social media usage both on the PCA and through mobile. Ages 18-24 ate up the most minutes on the PC but Ages 25-34 snuck ahead on the mobile site, but not by much. Ethnically, speaking Hispanics were way out in front on mobile usage with PC usage being fairly evenly divided.

More Holiday Stats: Tablets Beat Traditional for Conversions on Cyber Monday

As the Thanksgiving weekend fades away in the rear-view mirror, I’d like to offer up one more set of stats. These come from Monetate and one line in particular is so amazing, I’m not sure I’m interpreting it correctly.

Overall, tablet conversion rates exceeded conversion rates on the traditional web for the first time on Cyber Monday (5.84% to 5.51%). In 2011, the numbers were 5.48% (tablets) and 5.98% (traditional web).

This is saying that on Cyber Monday more people who shopped the web by tablet followed through and bought things than people who used their computer (traditional). Right? Is there any other way to interpret this chart?

More facts:

— Conversion rates on the iPad on Cyber Monday were over 6%, more than 2 percent higher than any other day during the Thanksgiving – Cyber Monday period.