Do you remember when phones couldn’t do anything but make phone calls? With every passing month, we’re adding more and more functionality to our mobile phones and it’s good for everybody’s business. Games, shopping, directions, news — we can even have our phones nag us when we forget to do something. About the only thing our phones can’t do is transport us to another location. . . someday. . . someday.
In the meantime, it’s apps that are occupying our mobile minutes. 82% of our media time is spent with these mini-programs and there’s no end in sight.
comScore put together a list of the top apps and I have to say, I was surprised by a few of them. Take a look.