I was speaking to a group recently where a relatively young marketer posited to everyone with great confidence that “No one watches TV anymore. Everyone watches it online.” Trying to be kind and gentle I said that that was dangerous thinking because that came from his perspective and his observation of his peer group. Why should he assume that what he does is what everyone else does?
As marketers we can’t assume that our personal actions are what everyone does as well. We will miss opportunity with that kind of mindset.
So what’s the point you ask? It’s about TV viewing in the age of the tablet. If the following chart has any truth do it, it appears as if the TV viewing habits of most haven’t moved as much to the online space as we might think based on the hype and the opinions of many who are taking the bait hook, line, and sinker.
So is it right then to say that TV viewing isn’t going to change in the future?