What’s the oldest app on your phone or tablet that you still use on a regular basis? Which app do you access most often?
According to Flurry, you probably chose two different apps because retention rate and frequency rate don’t usually go together.
Flurry created this chaotic chart which shows average app usage by category. Look it over and then we’ll discuss:
The top right corner, Quadrant 1, are the rare apps we use frequently and over a long period of time. Communication apps are accessed an average of 8.8 times a week. News gets a 5.2.