Yesterday, Frank gave you the skinny on Black Friday sales as detailed by IBM. Today, I’m here to give you the same on Cyber Monday.
Let’s start with the basics. Online sales were up 30.3% over last year. That’s very good news and here’s the breakdown.
Couple of interesting points here. Customers bought more items per order this year but had a lower Average Order Value than in 2011. That says people are working to get more for less. What’s hard to see is how 2012 ended up with higher sales overall when the average order was less. I’m guessing that means more individual people bought online on Cyber Monday than last year.