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In the World of Apps: Retention is Up But Frequency is Down

What’s the oldest app on your phone or tablet that you still use on a regular basis? Which app do you access most often?

According to Flurry, you probably chose two different apps because retention rate and frequency rate don’t usually go together.

Flurry created this chaotic chart which shows average app usage by category. Look it over and then we’ll discuss:

The top right corner, Quadrant 1, are the rare apps we use frequently and over a long period of time. Communication apps are accessed an average of 8.8 times a week. News gets a 5.2.

iPad 4? Didn’t See That One Coming

Today Apple announced several new products including the iPad mini, a new iMac and a new 13-inch Macbook Pro.

Those were all pretty much expected (at least from what I could gather). The surprise which may actually irritate some recent Apple customers is the rollout of the iPad 4.

Yup, that’s right. An iPad 4 following the iPad 3 introduction from just March of this year was a bit of a surprise. Was it for you?

TNW reports

Apple today announced an updated version of its iPad to include its Lighting connector and an A6X chip. It features 10 hours of battery life and an HD version of its front facing camera. It also includes LTE connectivity and improved WiFi performance (up to 2x as fast).

Should Marketers Be Excited About An iPad Mini?

Sorry if you were expecting some kind of in-depth analysis is the idea of the iPad mini and its potential impact on marketers.

I was just honestly asking the question and hoping that our expert readers would share their opinion ahead of the Apple event today that is supposedly announcing an iPad mini.

All Things D gives a little preview

This so-called “iPad mini” is expected to feature a 7.85-inch display, which will make the device about 40 percent larger than its seven-inch rivals, Google’s Nexus 7 and Amazon’s Kindle Fire HD. Some reports claim the so-called iPad mini’s resolution will be lower than that of the current iPad’s Retina display.

So what’s your take? Important? Non-event? Game-changer? Yawner?

Let’s hear your opinion in the comments.

Tweets Give Advertisers Ideas for Ads

Whether you are an iPhone fanatic or an Android devotee you are probably familiar with the TV ads that have been running a lot as of late that poke fun at the ‘wait in line for the next iPhone’ crowd.

We’re not interested in starting a iOS v Android debate, however. What is interesting is how Samsung used Twitter to get the areas that they would go after regarding the new iPhone.

Huh? How did they do that, you ask? According to the Wall Street Journal.

The spot shows people talking about different features of the new iPhone as they wait in line for an Apple store to open. One of the customers says: “I heard that you have to have an adapter to use the dock on the new one.” Another young man chimes in: “Yeah, yeah but they make the coolest adapters.”

SoLoMo Infograph Shows Impact of Mobile and Social on Locale

If you own a small, brick and mortar or service business, you need to know about SoLoMo. Don’t worry, it’s not illegal, it’s not even really a secret, it’s just a cool acronym that combines three of the hottest trends in marketing – SOcial, LOcal, and MObile.

Last week, Frank asked the question, “Is Doing Mobile a No-Brainer for Your Company?” Well, of course it is. Everyone has to have mobile. . . because . . . look!

Gotta have a piece of that, right? But check out this block from the new Monetate infograph titled “Retailer’s Guide to SoLoMo.”

Ouch. That’s a lot of thought for only a 1% conversion. Maybe mobile isn’t the yellow brick road after all. But wait, before you fire your developer, take a look at this;

Facebook Invites Mobile Users to Install Apps Now

Facebook has initiated a strong call to action on their mobile app ads by adding the words “Install Now” at the bottom.

The previous design was less specific with only a Try These Apps header and a small, clickable arrow. Now, there’s no question about what you’re supposed to do and what will happen when you do it.

Here’s a screenshot of the new ad in action courtesy of Ryan Spoon.

It’s a good looking square for mobile. It’s clear, it’s not cluttered and I know exactly what to do when I see it.

This new ad pulls the header graphic from the App Center page and it shows the star rating and how many of your friends are using it. Good info all around.

Is Doing Mobile a No-Brainer for Your Company?

We talk about mobile. We talk so much about it so much I wonder if we have moved to the ‘dangerous assumption’ phase of the game. That’s the point where it seems to be such a foregone conclusion that since everyone is talking about mobile then everyone is actually doing it and doing it well. If that isn’t a dangerous assumption in the Internet marketing world then I don’t know what is.

Research is showing clearly that users expect a reasonable mobile experience. If we are to believe a report done on Google’s behalf by SmithGeiger and Sterling Research (which was repackaged by eMarketer) then if we are not paying attention to mobile the risks can be quite high.