Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Q2 S.M.A.R.T. Report Shows Emphasis on Techies and Car Buyers

That day has arrived! It’s time to reveal the findings from Millennial Media’s October S.M.A.R.T. report. (With bonus points to anyone who knows what S.M.A.R.T. stands for.)

This edition, which looks at data from Q2 2012, is focused on the most frequently targeted audience types and here they are!

Millennial Media mobile advertisers spent a lot of the quarter chasing after IT Decision Makers, Gadget Geeks and In-Market Auto Intenders, which I take to mean people who have expressed an interest in possibly buying a new car.

Other top targets include business travelers, movie buffs, moms, spring Do-It-Yourselfers, small business decision makers, entertainment fans, and of course, the mobile switchers. Looking at that list, I have to wonder who is missing? I myself fall into five of those categories, even my husband, who is not a big mobile user falls into two.

SMB Owners Say They Need More Apps, When What They Really Need is Less

Small business owners are the world’s greatest multi-taskers so mobile should be making their jobs easier. But though nine out of ten owners say they use mobile devices for business, 58% say they need more than what’s out there.

The stats come from a survey called “Going Mobile: Small Business Owner Attitudes About Mobile Technology” which was conducted by Harris Interactive on behalf of New Bank of the West.

The overwhelming majority (76%) of users said they use their mobile devices for communication. After that, everything drops off to under 50% including those who use it for scheduling, driving directions, project management and payments.

What Is the True Cost of the iPhone 5?

With all the hype and emotion around the iPhone 5 it is getting greater scrutiny than most phone releases in the past.

One of the things that is being looked at is the total cost of ownership for the iPhone. Our friends at Avalaunch Media have created an infographic that looks at just how much this mobile wonder could run you. Some feel the estimates are actually a little low. What do you think?

Check out the full infographic.

Online Map Battle Continues as Both Sides Sound Off

As you probably already know, Apple CEO Tim Cook has issued his mea culpa for the Apple Maps ‘problem’. No matter which side of this argument you are on this has elicited some interesting responses.

First we hear from the pro-Apple, ‘Yeah Tim Cook rocks!” camp headed by camp counselor, Farhad Manjoo of Pando Daily. He cuts to the chase saying that this is over in one masterful swipe from the head Apple and that even Google has stubbed its toe here.

If You Got Lost Using Apple Maps, Tim Cook is Sorry

Yesterday, I upgraded my Apple iPad and iPhone to iOS 6. Lucky for me, I didn’t leave the house after that or I might not have made it back to chat with you this morning.

As you may have heard, Apple’s new mapping system, the one they installed to replace Google Maps, doesn’t work quite right. Some of the results are amusing, like the bridge in this screengrab. The General Lee might make it across, but the rest of us are going to have issues.

You’ll find that image and more at The Amazing iOS 6 Maps Tumblr.

Other reports include buildings in the wrong place, missing rivers, entire cities moved to a new state, parks five times their actual size and have a look at this incredible melting roadway.

Google’s ‘Field Trip’ App for Android Adds to Local Offering

It appears that for the past several months the folks at Google have been hard at work preparing for the Apple Maps launch.

They were hard at work because they knew they had a potentially formidable opponent and that even related services to local and location based offerings needed to be strong to face this foe. Of course, even in their wildest dreams could they have imagined the apparent train wreck that is Apple Maps and the Apple local experience in general.

So now all that hard work has paid off handsomely. The latest local offering which is for Android only is an app called Field Trip which allows you to get information about things based on your location. The Verge reports

Google has just launched Field Trip, a new app that the company says is “your guide to the cool, hidden, and unique things in the world around you.” It sounds like it works as a virtual tour guide — with the app running in the background, a “card” will pop up with information any time you’re near a site of interest.

Here’s one of the usual heart-strings-tugging videos from Google to promote the app.

Mobile Marketing Goes Postal with Holiday eCommerce Promotion

It may not seem like it, but mobile is actually the perfect compliment to the US Postal Service. When a customer uses their mobile device to buy something online, that something has to be mailed to them and there’s a one in three chance that that something is going to arrive via the US Postal Service.

In order to encourage this symbiotic relationship, the USPS is offering a special holiday direct mail promotion aimed specifically at mobile marketers.

The 2012 Holiday Mobile Shopping Promotion gives online merchants a 2% postage discount as long as they have a a mobile bar code or QR code that leads back to the web. (You’ll find the specifics here.)