We talk about mobile. We talk so much about it so much I wonder if we have moved to the ‘dangerous assumption’ phase of the game. That’s the point where it seems to be such a foregone conclusion that since everyone is talking about mobile then everyone is actually doing it and doing it well. If that isn’t a dangerous assumption in the Internet marketing world then I don’t know what is.
Research is showing clearly that users expect a reasonable mobile experience. If we are to believe a report done on Google’s behalf by SmithGeiger and Sterling Research (which was repackaged by eMarketer) then if we are not paying attention to mobile the risks can be quite high.