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Would You Pay More for Mobile in the Sky? Survey Says No!

We’re very attached to our mobile phones. I don’t know about where you live, but here in Southern California it’s common to see people talking or texting while shopping, walking, driving, even while watching a movie (in spite of those clever ads made to make you shut it off.)

But as much as we love our phones, there’s one place where people are saying no — that’s in the sky.

A survey from flight comparisons site Skyscanner reveals that 86% of people are against mobile phones on airplanes. They say it would be ‘annoying to have to listen to other people’s conversations.’

Tablet Ownership is Up 54%. You Know Who is #1, But Who is #2?

Here we are again, folks, time to look at the facts presented in another Millennial Media Mobile Mix. This time, it’s the report for Q1 2012. And you know what I look forward to most about these reports? The covers. I mean it. These things are always amusing. Have a think on this one:

Now, down to business. Tablets are the big story this quarter. Ownership rose 54% year-over-year bringing the total to 106 million. That number is expected to keep climbing at a steady rate, hitting 198 million in 2016.

Apple iPad is number one (no surprise there) but who is number two? The Samsung Galaxy Tab. This little work horse has pushed the Amazon Kindle Fire into third place. Coming around the bend is the Motorola Xoom followed close behind by the BlackBerry Playbook!

IAB Reveals a Week in the Life of a Mobile Phone Shopper

Shopping via a mobile phone isn’t an everyday experience for most people, but already we can see patterns forming around the how, the why and the when.

Last month, IAB asked a group of mobile shoppers to keep a diary of their activity in a two week period. Here are some of the things they found out:

Home Usage

Here we see that almost half of all e-commerce interactions happened at home. They found that purchasing peaked in the late afternoon, early evening. 49% said they shopped while watching TV.

The dollar amounts aren’t too impressive, only 38% reported spending more than $21 a month. Most of the purchases were digital downloads with clothing and entertainment items coming in second.

42% of Consumers Pay for Products or Services After Trying Them

The free sample has been used to tempt grocery shoppers since the invention of the toothpick, yet many of today’s marketers are reluctant to give anything away. Apps, ebooks, access — you gotta give a little and if you do, you’ll get a lot.

iYogi just released a new study and infographic all about the power of the Freemium model. Their results show that 100% of the people they surveyed have tried a Freemium product and 42% have gone on to pay for it.

Certain categories fared better than others as you can see from this slice of the full infographic:

Online security and movie services such as Netflix and Hulu were voted most likely to succeed. Music services, not so much. Only 26% said they were willing to fork out money for games after trying them. I think those people are kidding themselves.

Three-Quarters of Smartphone Owners Say Yes to Geolocation

An app would like to use your current location — is that okay?

74% of smartphone owners said “yes” to that question, up from 55% just a year ago. Seems like the tool that gave many people the willies at the start, is now becoming part of their everyday routine. Need directions? Want to find the bank branch closest to you or find the most popular coffee house in a new city? You can do it all, as long as you say yes.

Now don’t confuse the use of location-based services with location check-in services like Foursquare. A new report from Pew shows that only 18% of smartphone users participate in geosocial activities. That’s up from 12% last year, but it’s hardly a boom.

Maybe We Now Know Why Facebook and Mobile Have Not Gotten Along?

Many people complain about Facebook’s mobile experience. For the longest time their app was just not very good. Even with the latest improvements the Facebook mobile experience still leaves a bit to be desired.

While it seemed that Facebook was simply focused on building their 900 million user powerhouse and mobile was backburnered as a result, that may not have been the case at all.

CNBC reports that as a result of early investor meetings there has been a change to the filings for Facebook’s IPO which indicates the trouble Facebook has with mobile.

Facebook said growth in the number of users using Facebook on mobile devices, which is hard to monetize, “may negatively affect our revenue and financial results.”

Google Maps For Android Now With Offers and More

Google does one thing better than anyone else (in my opinion, of course, so feel free to disagree in the comments) and that thing is maps. There are always improvements happening and it’s one of the few times that I don’t feel like a second class citizen in the smartphone era since they roll updates out to us Android folks first!

The latest update integrates Google Offers into the map experience for Android. From the Google Lat Long blog we get

Today, in the U.S. only, we’re launching a way to discover nearby Google Offers in Google Maps for Android. To see great deals near you, tap on “Maps” to open the dropdown menu and then tap on “Offers.” If you see something you like you can click on it to learn more. Some Google Offers can be purchased and saved for later while others are immediately available for free. With free Google Offers, press “Use now” to redeem instantly or “Save for later” for future use. You can also opt-in to receive notifications in the app when there are offers near you.