Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Facebook Gives App Developers a Boost with Subscriptions and Mobile Ads

Facebook has announced beta tests on two new options that will help app developers raise their profit margin.

First up is Mobile Ads for Apps. Finding a way to monetize Facebook Mobile has been a problem but this sounds like the perfect solution.

This new ad unit takes advantage of the natural connection between mobile and apps. Facebook users will see an ad with a list of suggested apps. Click through and you’re taken directly to the App Store or Google Play where you can download the app instantly.

The app dashboard allows you to target users based on region, age and gender. Set your budget and go.

Currently, the ads are only available to select partners but you can sign up to be a beta tester right here.

Almost Half of All US Smartphone Owners Use Shopping Apps

Shortly after I bought my iPhone, I discovered shopping apps and after that, I never left home without it. My original favorite was Shopkick. Walk into a store, tap the bubble, get coupons and accumulate gift certificate points. Why not? I was going to shop at that store anyway, so Shopkick was a bonus. Then a weird thing happened, I let Shopkick tell me where to shop for holiday gifts. I went into stores I wouldn’t have visited otherwise and at that moment, I became the perfect user.

According to new numbers from Nielsen, 47% of American smartphone owners used a shopping app in June 2012 and they accessed these apps an average of 17 times during the month. What’s really interesting is the mix. Take a look at the top 10 shopping apps from June and I’ll meet you on the other side.

Apple Leaves YouTube App Out of iOS 6, Puts More Distance Between Themselves and Google

Apple and Google appear to be liking each other less and less these days.

It was just recently that Apple announced it was replacing Google Maps with a ‘homemade’ product in its iOS 6 product due in September.

Now The Verge reports that the YouTube app found in other version of iOS will not be there either this time around. It won’t be excluded but you’ll have to work a little to get it.

Apple obviously did away with Google Maps in iOS 6, but another of the web giant’s biggest properties won’t be available as a default option, either. 9to5Mac noticed that the latest beta version of iOS 6 no longer includes the long-standard YouTube app, and Apple just told us that its license to include YouTube in iOS had expired. If you’re a heavy YouTube user, fear not — Apple also confirmed that YouTube will work in Safari and also noted that Google is making a new YouTube app that will be available in the App Store.

SMART Report Shows Vacationers Don’t Leave Home Without a Mobile Phone

“Don’t leave home without it,” is American Express’ famous call to action, but these days it could also be applied to the mobile phone. Not only do we use our phones for work, shopping, and recreation, we also depend on them while we’re on vacation.

The July 2012 S.M.A.R.T. Report from Millennial Media takes a look at mobile advertising in the travel industry. So let’s start with how people use their mobile devices while on vacation.

A nice, fat 62% are using it to find local restaurants and attractions. The implication is, that they’re looking up places they’ve never been before, so it’s even more important that they find positive reviews and solid details on the web. A local regular may disregard a bad Yelp review, but an out-of-towner is more likely to skip to the next closest venue.

How Mobile Marketing Can Add To Consumer Trust

Mobile marketing is one of the hottest topics of any marketing conversation at the moment. Oftentimes though the focus is where it is missing the mark. One of the favorite subject matters regarding mobile’s ‘unrealized potential’ is the use of QR codes. Complaints from consumers about these mythical beasts range from useless to “What’s that again?”. Of course they are not all bad but thus far, the QR code has been a bit of a disappointment.

So what works in mobile marketing? Anything that will create more trust in customers and prospects alike is good place to start. A recent study from About.com (our own Cynthia Boris covered another aspect of this study recently) lays out just what consumers feel works in the mobile space to increase trust. Here is eMarketer’s repackaging of that data

It looks like the elements for making mobile marketing effective is pretty simple and not far off the mark of objectives of all other marketing efforts.

Banner Ads Give Way to Rich Media as Mobile Monetization Continues to Climb

A year ago, it was social media marketing that was growing and changing right before our hours. Now that the dust has settled somewhat, it’s mobile’s turn.

The State of Mobile Advertising report from Opera shows big changes in a short period of time as advertisers learn to take advantage of the mobile landscape.

Opera cataloged the ad types on their network comparing January of this year to June. Take a look:

In six short months, expandable banner ads decreased by half and video more than doubled. The big news is in HTML5 Rich Media ads, which are slowly taking over mobile advertising. These are the ads that feature video, slideshows, music, and interactive elements. This is good because interactivity equals engagement and that equals more time spent with your brand.

Foursquare Business Update Lets You Talk to Your Followers

Over the past few months, Foursquare has completely reinvented itself as a discovery engine. Check-ins are still a huge part of the app, but now they’re not just for fun and bragging, now Foursquare is a useful tool for both customers and business.

The newest feature is Local Updates. It’s a system that allows businesses to send in-app messages to their most loyal customers. On the user side, these messages show up in the friends feed and there’s an option to shut them off (so don’t get heavy handed with your postings.)

On the business side, Foursquare has upgraded their merchant dashboard so it’s easier to read and use.