What is interesting, however, is where the app will appear first. Rather than going the ‘traditional’ route of iPhone then Android, the WhitePages have reversed the order and the reason is pretty simple: it’s easier to plan a launch around Android launches versus trying to manage the Apple app approval process.
Apple’s approval process is just too difficult to time a launch around. As evidence, the Seattle company notes that one of its apps, a reverse phone lookup directory, has been in Apple’s hands for the past two months awaiting approval. So, this time around, the company decided to go Android first.