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Apps Take up 4 Out of Every 5 Mobile Media Minutes

Do you remember when phones couldn’t do anything but make phone calls? With every passing month, we’re adding more and more functionality to our mobile phones and it’s good for everybody’s business. Games, shopping, directions, news — we can even have our phones nag us when we forget to do something. About the only thing our phones can’t do is transport us to another location. . . someday. .  . someday.

In the meantime, it’s apps that are occupying our mobile minutes. 82% of our media time is spent with these mini-programs and there’s no end in sight.

comScore put together a list of the top apps and I have to say, I was surprised by a few of them. Take a look.

Mobile Innovation: Commuter Grocery Shopping

Chicagoans spend more than 200 hours a year commuting to and from work. Much of that time is spent mindlessly wandering the transit platforms of the city, waiting for their train to come in. Now, thanks to Peapod, commuters can use that time to grocery shop.

Peapod has turned the busy State and Lake Station Tunnel in Chicago into a virtual grocery store by lining the walls with larger-than-life photos of stocked grocery store shelves.

To order groceries, customers simply use their smartphone to scan the bar codes printed along the wall. 2 boxes of Barilla pasta, 10 Chobani yogurts, a six-pack of Powerade. Then they schedule delivery for the next day or the next week. Groceries can be delivered to their home or to the office. Perfect for the office manager who needs to keep the company break room stocked.

Nearly 75% of Tablet Use Occurs in the Home

A recent study by Viacom states that tablet users are most comfortable using their tablets in their homes. In fact, the number is 74% of the time. Why do you suppose that is?

Well, most tablets are Wifi only devices so it’s portability is somewhat limited. Of course, if you want to go to any room in a home with a Wifi connection that’s no problem. Of the most common rooms the study showed we see from eMarketer

Notice how the use goes down as you reach rooms where it is less likely to have a TV. No science there just an observation.

Now, what about the 25% of the time that the tablet leaves the property? Well, no real surprises here.

SMB’s Who Embrace Mobile See Success

Did you know that May was Small Business Month? Neither did I. In honor of the group of businesses that make up the majority of jobs in the US (some reports say as high as 95%) Web.com has taken a look at one increasingly important aspect of these businesses: mobile.

The social / local / mobile mantra is most important to the SMB’s in many cases (if they are retail or have a walk-in type business) simply because people are using their mobile devices for discovery and simply to decide which option they might take in a situation. Restaurants (especially in urban areas where there is ease of movement between different areas and a higher density of competitors) are looking for an edge to catch people who are on the go. How do these people stay in touch with mobile devices.

Check out the infographic Web.com put together explaining this trend.

New Theater Policy: Please Do Not Silence Your Cell Phone

Second-screen usage while watching TV is a growing trend. Thanks to smartphones and tablets, more people than ever are chatting with friends, playing games and syncing up for points while they watch their favorite shows. It’s great publicity for the series and it’s an excellent way to get viewers to engage with advertising content. So why not extend this idea to the movie theater?

Movie theater execs discussed this very topic at their recent industry convention in Las Vegas. According to the LA Times, the Chief Exec for Regal Entertainment suggested that allowing people to text during some movies could be good for business.

An exec from a Texas based chain replied, “Over my dead body.”

Google Looks to Make Search Ads Move Mobile Apps for Advertisers

Today Google announced several improvements to existing services like click-to-download for mobile advertisers. Using language that is starting to sound very familiar to those who follow the search giant the new systems are meant to create a “holistic solution” for businesses looking to take advantage of the rapidly expanding mobile app world.

From the Google Mobile Ads blog

Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new features that will make it even easier for AdWords advertisers to promote, track and monetize their mobile app. For the first time, businesses can use AdWords mobile search ads as a holistic solution to promote, monetize and track their app downloads.

Google’s Latest on Mobile and More

While Google scrambles to put together all of its disparate pieces into a cohesive product set it is still busy showing off the other areas where it feels it needs to be. Two of those areas that received attention in the past day or so are mobile and Google Translate.

First with mobile. Google released its “The Mobile Playbook: The Busy Executive’s Guide to Winning With Mobile“. You may think that all Google does well is search (and even that is hotly debated in many camps) but they are getting better at the content marketing game. This offering is pretty cool. Here is the table of contents to give you an idea if you want to look a little deeper

Here is a sample page from the Playbook looking at the definition of the local mobile user according to research