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SMART Report Shows Vacationers Don’t Leave Home Without a Mobile Phone

“Don’t leave home without it,” is American Express’ famous call to action, but these days it could also be applied to the mobile phone. Not only do we use our phones for work, shopping, and recreation, we also depend on them while we’re on vacation.

The July 2012 S.M.A.R.T. Report from Millennial Media takes a look at mobile advertising in the travel industry. So let’s start with how people use their mobile devices while on vacation.

A nice, fat 62% are using it to find local restaurants and attractions. The implication is, that they’re looking up places they’ve never been before, so it’s even more important that they find positive reviews and solid details on the web. A local regular may disregard a bad Yelp review, but an out-of-towner is more likely to skip to the next closest venue.

How Mobile Marketing Can Add To Consumer Trust

Mobile marketing is one of the hottest topics of any marketing conversation at the moment. Oftentimes though the focus is where it is missing the mark. One of the favorite subject matters regarding mobile’s ‘unrealized potential’ is the use of QR codes. Complaints from consumers about these mythical beasts range from useless to “What’s that again?”. Of course they are not all bad but thus far, the QR code has been a bit of a disappointment.

So what works in mobile marketing? Anything that will create more trust in customers and prospects alike is good place to start. A recent study from About.com (our own Cynthia Boris covered another aspect of this study recently) lays out just what consumers feel works in the mobile space to increase trust. Here is eMarketer’s repackaging of that data

It looks like the elements for making mobile marketing effective is pretty simple and not far off the mark of objectives of all other marketing efforts.

Banner Ads Give Way to Rich Media as Mobile Monetization Continues to Climb

A year ago, it was social media marketing that was growing and changing right before our hours. Now that the dust has settled somewhat, it’s mobile’s turn.

The State of Mobile Advertising report from Opera shows big changes in a short period of time as advertisers learn to take advantage of the mobile landscape.

Opera cataloged the ad types on their network comparing January of this year to June. Take a look:

In six short months, expandable banner ads decreased by half and video more than doubled. The big news is in HTML5 Rich Media ads, which are slowly taking over mobile advertising. These are the ads that feature video, slideshows, music, and interactive elements. This is good because interactivity equals engagement and that equals more time spent with your brand.

Foursquare Business Update Lets You Talk to Your Followers

Over the past few months, Foursquare has completely reinvented itself as a discovery engine. Check-ins are still a huge part of the app, but now they’re not just for fun and bragging, now Foursquare is a useful tool for both customers and business.

The newest feature is Local Updates. It’s a system that allows businesses to send in-app messages to their most loyal customers. On the user side, these messages show up in the friends feed and there’s an option to shut them off (so don’t get heavy handed with your postings.)

On the business side, Foursquare has upgraded their merchant dashboard so it’s easier to read and use.

eBay’s Mobile Shopping Numbers Are Impressive

While many are trying to figure out the best way to get the most from the mobile world that we now live in, it looks like eBay may be an early champion to look to for ideas. The trouble is, not everybody has the advantage that eBay does in the space so maybe this is just something to be admired rather than replicated?

All Things D reports

In what is becoming a routine move, the company said [yesterday] during its second-quarter earnings release that it is now expecting eBay and PayPal mobile to each transact $10 billion in volume this year.

“That’s more than double 2011,” said eBay’s CEO John Donahoe, who called it “a staggering surge” in mobile commerce that did not exist just a few years ago.

69 Percent of Mobile Users Won’t Leave Home Without It

The next time you’re out in public, take a moment to notice how many people are using their mobile phones. Grocery store, train station, walking in the park. Two people sitting across from each other at a restaurant — both using their phones. On the freeway (yikes!)  And don’t forget those people who appear to be talking to themselves. They’re using an earbud, so they’re probably never off the phone.

Of course, all these people aren’t on a call. They’re texting and playing Words with Friends, and they’re looking for a place to have lunch, or a new pair of shoes.

A new report from the Interactive Advertising Bureau (IAB) shows that 69% of mobile phone users never leave home without their trusty mobile companion. For many, it’s become an extension of their arm and there are days when even I wonder how I managed without one.

More than Half of All Mobile Phone Owners Own a Smartphone

There are three of us in my household and two of us own smartphones. My husband is the only one with a feature phone and yesterday he was talking about upgrading. He’s the rare bird that only uses his phone to make calls and text but lately he’s been eying some of the apps I have on my phone and he’s close to making the switch.

According to Nielsen, more American phone owners are making the switch than ever before, with 2 out of 3 choosing a smartphone over a feature phone in the past three months.

Who knew my family was so typical? I never would have guessed.

As of June 2012, smartphones were in the hands of 54.9% of all U.S. mobile phone subscribers. Android is still leading the pack in sales due to their wide variety and lower price points.