I’d say Google succeeded when they hired skydivers, extreme bikers, and a mountain climber to deliver their latest product to the stage. Even more amazing, they followed the progress using Google+ Hangouts. To quote an old TV show title, that’s incredible!
The product was Google Glass, the lightweight, “unobtrusive” pair of glasses that doubles as a webcam and mini-monitor. When you wear them, you can broadcast a first person video of whatever it is you’re doing.