Marketing Pilgrim's "Mobile" Channel

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Google Offers SMB Mobile Site Free For One Year

Yesterday, I asked you what smartphone users would see when they accessed your website through their phone. Does it deliver or does it fall short?

If you chose the second answer, have I got a deal for you. Google Mobile (aka GoMo) has teamed up with DudaMobile to help small businesses set up mobile-friendly websites.

The step-by-step system automatically converts your current website to mobile. Then it allows you to add important touches such as click-to-call, mobile maps and Adsense.

Obviously, this only works with sites that are light on the bells and whistles. Flash and e-commerce won’t translate but it’s an excellent opportunity for the small business owner who needs to get the basics to customers. To add to the incentive, they’re even going to host your mobile site for free for one year.

App and Mobile Browsing Up Nearly 5% Over Last Year

Depending on your half full / half empty point of view, a 5% increase in mobile activity is good / not that great.

comScore’s latest report shows that 49.5% of mobile subscribers downloaded apps in the past ninety days. That’s an increase of 4.6% over the three month average from late last year. (Check out the chart for specifics.)

But considering the constant barrage of new apps in the market, and Google’s new push with Google Play, I would have thought the number would be higher.

Then again, given that we’re looking at only about half a year’s time, a near 5% jump isn’t that bad. And, as you can see, there was an increase in all types of mobile activity including playing games and social networking.

Wealthy More App-t to Be Serious With Their Apps

A group has released findings about the wealthy and their approach to social media and the use of apps. It appears that there might be a reason why they are more wealthy than others. Apparently they don’t play idiotic time suck games and they also aren’t very prone to tweet.

Reuters reported on the findings.

Wealthier smartphone users are less likely to play games or tweet and will opt for news, travel or finance apps, according to a new study.

The research by The Luxury Institute focused on app usage among wealthy consumers, who earn an annual income of $150,000 or more. They tend to be older, with a mean age of 52.

Xbox Proves the Power of the Multi-Function Machine

Xbox has reached a milestone that speaks volumes about how we process digital entertainment. They reached the point where people spend more time watching video or listening to music on their Xbox than actually playing games.

The LA Times says that households now spend an average of 84 hours a month on the Xbox Live online service. Of that time, a little over half is devoted to entertainment options other than games. They say the average household spends 150 hours a month watching television so Xbox still has ground to cover but the strides they’ve made are huge.

Execs say that being an all-in-one entertainment portal was always the end goal. Now,  technology advances and Hollywood’s new found interest in digital presentation has helped them make it so.

LinkedIn Up, Twitter Down for Small Business Owners

How do you promote your business?

79% of small business owners told AT&T they rely on word-of-mouth. 63% said they use a company website and only 39% said they used social media.

The numbers come from the new 2012 AT&T* Small Business Technology Poll. Overall, the poll shows that small business owners are slowly moving into social media and mobile marketing. But mobile is becoming a big part of how they run their business.

Social

None of the social media networks saw a big rise in usage, but LinkedIn still came out on top going from 25% in 2010 to 31% in 2011. Facebook usage was at 44% up from 41% the prior year.

The losers? Twitter was at 19% usage to start and dropped to 18% in 2011. Location-based networks like Foursquare came in at only 9%.

Mobile to Account for 25% of Paid-Search Clicks by End of 2012

Mobile is rising faster than anyone anticipated and that’s good news for all kinds of marketers. The recently released “State of Mobile Search Advertising in the US” report by Marin, shows the click growth over the past year.

If mobile continues on this path, Marin estimates that mobile will account for 25% of all paid-search clicks on Google by the end of this year.

Most of the reason for the growth is the corresponding growth in smart phone ownership. It’s estimated that when you combine Android and iOS, there will be one billion phones in play sometime before the summer of 2013.

But it’s not just smart phones. It looks like tablets will be delivering almost half of all the mobile paid-search clicks by the end of this year. That’s really something, given that tablets are not yet common, household devices.

Google Play Goes into Hard Sell Mode

Google Play was officially released earlier this month but I only just got my first look at it thanks to the bright red NEW logo in my Google Gmail bar.

I had forgotten about the new initiative, so I clicked the button and was promptly confused.

Is this an entertainment magazine? An online store? A review site? And look, it says Android Apps! I’m an iPhone users so does that mean none of this is for me?

If I was your average consumer, I might have closed the page and moved on. But I’m a journalist, so I decided to research this whole colorful mess. Turns out, this is Google’s new one-stop entertainment shop / cloud service / social sharing site.