If Google is going to claim a click through rate increase of 100% in their new mobile ad format then this is something to at least take note of, right?
On Friday, Google posted the following on their Inside AdWords blog.
People use their mobile devices to discover and engage with the world around them. Searching for local information is one of the most common activities on mobile – in the US, 94% of respondents said they had done so, and nearly every surveyed country reported numbers over 80%. With Google Maps, they make informed decisions about places to see, shops to visit, meals to eat, and more.
To enable advertisers to better connect with potential customers via mobile search, we have redesigned our local ad formats for Google Maps for Mobile. These have produced measurable results – in initial tests, these redesigned formats increased click-through-rates by 100%. This visual redesign will be rolling out today to the newer versions of Android phones.
The difference is striking. Here is the before
VS the new