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The New iPhone is Here (Almost) But So Are 500 Million Android Devices

FYI, this post is being written prior to today’s big announcement that Apple fanbois are convinced might stop the earth from rotating on its axis.

Remember the good ol’ days of the Windows v. Apple battles? That battle seemed so innocent and almost cute compared to the mobile Armageddon that is shaping up between Apple and Google. Later today, Apple will roll out the new iPhone. Will it be the iPhone5 or will it go the way of the iPad and just be called the iPhone? Such suspense!

No matter what the semantics, today is a very big deal in the evolution of the mobile space. Apple will be officially further separating itself from any Google partnering with the YouTube and Maps changes. In essence, Apple is pushing away from the dock and putting together its own world that many think will ultimately be connected to your iTunes account in an attempt to get a piece of everything you ever buy again.

INFOGRAPHIC: The Evolution of Mobile Phones As Marketing Tools

From the early brick phones to the tricked out touch screen cell phones of today, mobile communication has evolved into a marketing tool unlike any other. Texting, QR codes, and email are all items we looked at when putting together this image based timeline of the evolution of mobile marketing.

Check out the full infographic now!

Tablet Loyalty and WiFi Rules in This Month’s Mobile Mix

Archeologists have recently uncovered an incredible painting on the walls of an ancient Egyptian tomb. The painting shows technological leader Im Ho App-le II examining the wares of a visiting tablet vendor.

Incredible, isn’t it? It’s such an amazing find, Millennial Media decided to use it as the cover of their September Mobile Mix report which is devoted to the subject of tablets!

The top tablets (ranked by ad impressions) shouldn’t come as a surprise. Apple’s iPad is number one, followed by Samsung Galaxy Tab, Amazon Kindle Fire, Acer Iconia (the only one I don’t recognize), and the Motorola Xoom.

Now that Amazon is flooding the market with several new Kindle Fires, it will be interesting to see if they can jump up to second place. On the other hand, Kindle Fires are more entertainment than work oriented so I imagine that has a negative effect on ad impressions.

New YouTube Apps for iPhone and iPod Touch Arrive

YouTube has rolled out its new apps for both the iPhone and the iPod Touch as it gets ahead of iOS 6 where the app will not be native to the operating system as it was in previous iOS versions.

This is all part of the escalating ‘hostilities’ between Google and Apple as the companies move further away from any reliance on each other and set up camps which will leave the consumer to decide which side of the fence he/she is going to invest their money, time and effort.

The You Tube blog says

For all you diehard YouTube fans out there who can’t get enough YouTube on your mobile, we’ve got some great news: starting today, you can download the official YouTube app for iPhone and iPod touch from the App Store, bringing you more of the videos you love and more ways to share them with the people you care about.

Product Information is Key for the Showrooming Shoppers

If you ever had any doubt about how attached we’ve become to our mobile phones, take a look at this graph from Vibes.com.

After you get past the 11% of smartphone owners who keep their phones on hand while showering, take a look at the “While Shopping” column. 82% of smartphone users have their phone with them when they shop, and they’re using them to make sure they get the best deal.

Showrooming is when a shopper uses a brick and mortar store to touch and try a product only to buy it online. It may seem like a concept that is new to the mobile era, but it actually goes way back to the days when stores knew the meaning of customer service. By putting out only one display model of a product, retailers saved space and lowered instances of theft and breakage. Consumers would choose the item they liked, then “order” it on a form, which was then taken into the warehouse to be filled or they could order it to be delivered through a catalog service.

Viggle Launches MyGuy, But it’s Not What You Think

What do you think of when I say “MyGuy?” A 1960’s pop tune? Singing nuns in Sister Act? A reality show with single women looking for Prince Charming?

How about fantasy football? Yeah, that’s what I thought.

MyGuy is what social TV app Viggle calls their fantasy sports component. It’s an amusing game that awards you points for picking the high scoring men of the season. In this case, we’re talking football. What makes their version of fantasy football unique is that it’s based on instant gratification. You tune in to the game, then choose your favorite player. If he does something good, you get points. If he does something bad, you lose points. You can change players on every play if you like, or stick with a winner and double your score.

Amazon Goes After Apple with Updated Kindles

While Apple builds the buzz over their up-coming press conference, Amazon has slipped in with some big news of their own. CEO Jeff Bezos met with the press this morning to unveil a new line of Kindle Fires and a new Kindle e-reader and what I saw made me weak in the knees. I love my iPad but Amazon’s Kindle Fire HD is calling me with one feature I’ve been craving for a long while.

For the first time, Amazon shouldered its way into Apple’s space with a high end Kindle Fire HD model that retails for $499. This is well above the price points they were hitting and seems to go against the grain of Bezos statement:

“We want to make money when people use our devices, not when they buy our devices.”