If you’re collecting data through any kind of mobile advertising, The Digital Advertising Alliance (DAA) would like you to abide by a set of new rules. Okay, not new exactly – more like tightened up rules for the sake of consistency.
The newly released “Ad Marker Implementation Guidelines for Mobile” explains exactly when and where you should use the symbol you see here.
The Ad Marker Guidelines define minimum dimensions for the icon on mobile screens, as well as establishing dimensions for the touch area that should activate the icon. When users touch the icon on a mobile screen, the Guidelines also set forth what information and options may be displayed. This practical guidance, formed with input from a wide variety of companies and organizations, was created to present a consistent privacy experience to consumers.