Marketing Pilgrim's "Mobile" Channel

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Want access to 4.6 million shoppers? eBay gets into the mobile ad biz

Reaching 4.6 million people is good. Reaching 4.6 million shoppers is even better and that’s what you get with eBay.

The massive online ecommerce (no longer just auction) site is about to launch a mobile ad network and the potential is huge.

Let’s look at the numbers:

  • 260 million (and counting) global app downloads
  • 3X more engagement than the competition.

 

Ebay app time spentThe average eBay app user hangs around for 150 minutes a month. And what are they doing all of that time? They’re shopping.

People visit eBay when they want to buy something. You can’t say that about Facebook.

eBay sells:

  • a car or trunk every five minutes
  • a tablet every 39 seconds
  • a purse every 11 seconds.

Apple Pay is as simple as click, swipe and — Low Battery

Apple Pay“Gone are the days of searching for your wallet. The wasted moments finding the right card. The swiping and waiting. Now payments happen with a single touch.”

Apple makes shopping the “old fashioned way” so cumbersome and time consuming. Back in my day you had to bring along an ox to trade if you wanted to buy flour at the general store. . . Let’s get real, paying for things with plastic isn’t all that hard. You don’t even have to wait for an under-educated cashier to figure out your change. Just swipe, click, click and you’re done. Okay, sometimes the buttons are confusing and sometimes cards don’t swipe, but overall it’s a pretty simple experience.

What time is it? It’s Apple time!

It’s Apple day in Cupertino and as I write this, U2 is on stage wowing the crowd with their newest tunes – tunes you’ll get for FREE thanks to Apple. That’s right, they’re giving away the brand new U2 album to every iTunes┬áStore customer in 119 countries whether you want it or not!

Booyah! Apple events get me so pumped! But U2 is just the loud icing on the digital cake. The real story of the day is this:

Apple Watch 3

The Apple Watch is here.

The Apple Watch sends text messages, plays music, monitors your vital signs, is voice activated and it even tells the time. Oh, the irony. Ask if anyone knows the time and 95% of the people in the room will reach into their pocket and pull out their phone. Watches have become obsolete thanks to the smartphone and now Apple is flipping the table upside down – again. What time is it? Let me check my watch!

Most moms watch video on their smartphone. . . but what are they watching?

special-moments-983535-mMobile and video are two of the most popular words in digital marketing these days. They’re also two words that strike fear in the hearts of many. I think it’s because they sound so technical. There’s equipment involved and sound. Why bother with all of that when you can slap a funny cat image on a Facebook post and call it a day?

Here’s why, because Facebook isn’t going to get you very far these days. Video, especially video on mobile is where it’s at and lucky for you there’s still plenty of room for newbies.

Today, we’re talking about mobile and video and moms with data from the BabyCenter U.S. Mobile Mom 2014 Report: Mobile Powers Mom’s Life.

Online marketing round-up: Verizon must pay, Enterprize gets a new name and more

Bundle of moneyFriday, Friday! Time for another round-up of interesting online marketing related articles and blog posts that didn’t make it on to Marketing Pilgrim during the week.

Bad Verizon, Bad

Verizon has agreed to pay a $7.4 million dollar fine for misuse of customer data. When you hear that, you probably think data breech or that they ignored customers’ wishes. But what they actually did was NOT give 2 million new customers a chance to opt-out of marketing offers within 5 days of signup.

Sounds kind of steep. It’s not like they used a customer’s credit card to charge a trip to the Bahamas. But the FCC is mad and that ain’t good. Going forward, Verizon will include an opt-out notice on every bill.

Mobile marketers, say hello to my medium friend

1399470_38547755This is the story of Goldilocks and Three Mobile Ads.

One day, Goldilocks was using her tablet to search for wolf repellent for her friend Little Red Riding Hood. Suddenly, a huge advertisement took over the entire screen. It was annoying and she had to stop what she was doing to make it go away. Too big, said Goldilocks and she continued to search.

Next, a tiny banner ad appeared at the very top of her tablet. She didn’t even notice it which is a shame because it was an ad for Talbot Brothers Wolf Repelling Capes. Too small.

Finally, a 300 x 250 medium rectangle ad appeared next to an article about cottage rental through Airbnb. Ah ha! It was just what she was looking for. Not too big. Not to small. That medium rectangle was just right! She clicked it and bought the gift for Little Red.

Facebook and Apple expand their global mobile advertising plans

eMarketer says worldwide revenue from business-to-consumer ecommerce sales will hit $1.500 trillion this year. That’s an increase of 20.1% over last year. A large portion of that growth is coming from China where more than 6 our of every 10 dollars is spent on ecommerce. By 2016, China is expected to beat the US in ecommerce spending and that’s just one of dozens of countries showing incredible growth in this area.

Now look at this:

ChartOfTheDay_1517_Worldwide_mobile_phone_users_n

By 2017, 5.1 billion people worldwide will be using mobile phones. Again, Asia is leading the charge but we’re also seeing growth in the Middle East and Africa.

When you combine the mobile phone usage with the rise in worldwide ecommerce, you can see why it’s important to think globally when talking about mobile advertising.