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Facebook ads, off Facebook: The mobile ad network is here

“This is really the first time we’re going to help you monetize on mobile,” says Zuckerberg and it’s big news.

Facebook is now officially in the mobile ad network biz. They call it Facebook’s Audience Network and it’s all about putting third party ads on mobile apps.

Facebook Audience Network

The Audience Network uses the same targeting as regular Facebook ads. Actually, it uses the same everything as regular Facebook ads, all you have to do to include the new mobile option is check another box.  You can create a banner ad, an interstitial, even a native ad if you want to blend in with the scenery.

Rather watch than read? Here’s a nifty video that shows you how it works:

Facebook takes a step back with anonymous login options for apps at F8 conference

F8 2014If you felt a shift in the Force today, it’s because all of the developers in the world are at Facebook’s F8 Conference in San Francisco.

What’s interesting is that the conference isn’t just about building a better virtual mousetrap. It’s also about how to monetize and grow apps as a business because you can’t just build it and hope people will come – today’s developer has to be a good marketer, too.

Even if you’re not in the app biz, keep reading because Facebook just made some interesting changes to how things work.

First off, Facebook is proud to announce  a new “two-year stability guarantee for our core products and API versioning to simplify development.” So exciting!

I’m joking, I have no idea what that means.

8 out of 10 shoppers prefer digital help over human interaction

mWk3yeW - android - rgbstockI’m not one of those people that worries about robots taking over the world or that our increasing reliance on digital has made us skittish about human interaction. Wait. . . maybe that last part. . . you have to admit, customer service isn’t what it used to be.

In the 1950′s, a man wearing a suit and tie would greet you at the door of the appliance store then walk you through the features of every model on the floor. He’d find out how many kids you have and how many loads of laundry you do in a week and an hour later he’d write up a bill of sale for the perfect washing machine.

Twitter gets serious about mobile with app install ad option

Twitter app installsI don’t know who’s been driving the Twitter bus lately but this guy is determined. Twitter’s come up with more positive tweaks and twists in the last year than we’ve seen since the first Tweet took flight.

Today, it’s all about mobile advertising. A year ago, I thought of Twitter advertising as something only the big brands could afford. Sponsored Trends and Promoted Tweets were not only expensive but there were a limited number of slots and the campaigns were hard to control.

Fast forward to 2013 and Twitter began adding more targeting options to the self-serve platform and then they added new options like Promoted Accounts in search.

Now, they’re moving fully into the mobile app ad business with help from MoPub Marketplace.

Got Glass? Google gets beta testers to pay handsomely for the experience

I am so bummed. I really, really wanted one of these sky blue Google Glass units but they’re sold out!

Google GlassPlus, I didn’t have $1,500 to spend on one but Google’s making it seem like I’m alone in that. Yesterday, Google Glass units (Or is it a pair of Google Glass-es?) went on sale to public for the first time. By noon, they had sold out of the Cotton (aka white) units. By 9:30 pm, they were sold out in every color. . . I think. Because Google’s not being really clear about the numbers.

First of all, they referred to the whole process as the path to joining the “Explorer Program.” Any other company would call it what it is – beta testing.

It’s the year of mobile but not the mobile ad

How often use a smartphoneA mobile device used to be a luxury, an item that only the geeky few would own let alone use on a daily basis. But now you’re the odd man out if you don’t have a mobile phone in your pocket. Check out these stats from Forrester Research:

  • More than 2 billion smartphones installed worldwide
  • They’re in the hands of 31.3% of the world’s population
  • Massive usage in three countries: More than 64% in the UK, 64% in the US, and 66% in Hong Kong.
  • Three-quarters use their smartphone to access the internet at least once a day.

This is great news for marketers, right? Well, it would be if we weren’t going backward through the history of online marketing.

Read this before handing Google $1500 for Google Glass today

Google GlassToday is the day that Google allows anyone to purchase its wearable Google Glass tech. Based on the price tag and low specs (pardon the pun) I expect literally dozens of you to stampede the Google servers.

If you do plan to hand over $1500 for something that could lead to ridicule–and even a mugging–Reuters published a piece that has absolutely nothing to do with Google Glass, yet everything to do with Google Glass.

Google’s updated terms of service added a paragraph stating that “our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored.