Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!
by
1 Comment

Majority of DVR Users Record Shows Just to Skip the Commercials

posted on March 19, 2013

tablet viewing

We the people, watch a lot of TV, video and movies.

If you don’t believe me, I have the results from Motorola Mobility’s Fourth Annual Media Engagement Barometer to back me up. They studied the video viewing habits of 9,500 consumers in 17 countries and found out that people spend a lot of time watching and they do it all over the house.

I wouldn’t say any of these results are startling, but their are plenty of fun tidbits you can use to amuse your friends.

For example:

Consumers around the world are watching nine more hours of TV than they did in 2011. (19 hours vs 10 hours). When you add in films, the average person is now watching 25 hours of TV and movie content a week.

by
2 Comments

Will A Watch or Glasses Be The Norm for Internet Users?

posted on March 19, 2013

Dick Tracy WristwatchGoogle’s Glass project has caused a stir. Heck, the talk has already gone SO mainstream that Rush Limbaugh has talked about it (not sure if that is good, bad, interesting, sad, scary or all of the above …. you make the call). There is even pessimism out there in tech world to offset the unbridled ‘this is the future!’ speak.

Since no one wants to be ‘one-upped’ in the ‘we have the future of personal Internet interactivity right here for you!’ category lots of focus is being centered on the wrist. I don’t wear a watch so the only time I consider my wrist is if I have injured it but that’s not what Apple and Samsung are betting on for the future. They are working to make your wrist the focus of your Internet activity.

by
5 Comments

Samsung’s ‘Smart Pause’ Forces Consumers to Keep Their Eye on the Ad

posted on March 18, 2013

samsung galaxyLast week, Samsung unveiled their brand new, highly-hyped, mobile phone at SXSW. The unit is called Galaxy S4, so  I expected the ad campaign to be spacy and zippy and full of science and tech. But the graphic you see here is what Samsung is using to promote their new phone — softly muted, retro-looking children, happily cavorting in the park on a summer day.

Sweet. But really? Is this what I want from my mobile phone? Samsung says their new phone will make my life simpler, richer and more fun. Okay, I’m on board with that.

Here are a few of the new features:

S Voice Drive: put your phone in Drive Mode and buttons get bigger and voice activation takes over.

by
1 Comment

A Poor Mobile Email Experience Leads 30 Percent of Consumers to Unsubscribe

posted on March 18, 2013

More people are picking up their mobile phones and tablets to check their email inbox and that could be either good news or bad news for marketers.

On the upside, it means people are getting the message throughout the day. They can pick up their email while they’re out having lunch or waiting in line at the bank. The downside is that they have little patience for emails that don’t display properly on a mobile screen.

bh-consumer_survey-graph_1_(3)

 

According to a new report from BlueHornet, a poorly displayed email would send 30.2% rushing to click the unsubscribe button. This is up from 18% last year which goes to show that are patience is waning. A year ago, mobile email wasn’t that common, so it was easy to forgive a company for not getting on board. Now, though, there’s no excuse for a poorly executed email.

by
0 Comments

With Mobile Advertising, Forget Size — It’s Holidays That Matter

posted on March 15, 2013

In 2012, we saw a huge spike in app downloads and usage on Christmas Day. 328 million downloaded happened on December 25, as compared to the monthly average of 155 per day.

This makes sense, because many people get new mobile devices or iTunes cards as gifts, so they rush to try them out. But what about other holidays? Tapjoy asked that very question and they came up with their own answer. They tracked app usage and engagement on three holidays then compared the data to an average day from the same month.

graph-bar_holiday-sales_v21

Who knew Chinese New Year was such a killer day for mobile! As for Valentine’s Day, clearly it was all those guys rushing to buy a last minute gift for their sweetie.

by
2 Comments

Mobile Searchers Do It At Night

posted on March 14, 2013

From multiple screens, we move to one screen and how people use their mobile devices to search. The numbers come from a new report called “Mobile Search Moments: Understanding How Mobile Drives Conversions.” It was put together by Google with the help of Nielsen and it involves data from over 6000 mobile searches.

There’s a lot of data in this report, so I’m just going to touch on a few of the more interesting slides — like this one:

mobile search

Most mobile searches are conducted in the evening. I suppose this has to do with the fact that most mobile searches are personal, not work related. (Those are happening on a PC.) You’re going out for lunch, so you search for a coupon. You’re rushing home late, so you search for pizza delivery. Once you’re settled in for the night, you search for a plumber to fix the leaky faucet, tickets to the movies, and stuff you need to buy.

by
2 Comments

68 Percent of Consumers Engage in Content Grazing — Is That Good or Bad?

posted on March 14, 2013

I’ve been multitasking since I was old enough to ride a bike and read at the same time. That’s why I fell in love with the iPad. It allowed me to do a multitudinous mountain of other things while I watched TV at night. Recently, I picked up a new habit. When I’m working in the wee hours of the morning, I set my iPad up next to my computer so I can watch Netflix while I work on my PC.

This is Content Grazing, and according to a new study by Microsoft Advertising’s Consumer Insights (in partnership with Flamingo Research and Ipsos OTX), 68% of consumers engage in this type of behavior.

This 2013 Cross-Screen Engagement Study, states that when you look at multi-device use, there are four pathways to engagement.