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Mobile Clickthrough Rates Stay Strong

As quickly as the age of mobile has cemented itself in our midst (after years of false starts and claims that ‘this is finally the year of mobile!’) people want to knock it down a size already.

The findings around clickthrough rates in the mobile space say that they are are quite good. A recent study by MediaMind confirms that (as reported by eMarketer) idea. Take a look.

While the numbers tell a story of greater performance for these ads there are those that are not buying.

Facebook Mobile Has the Need for Speed

Awesome and wow aren’t words you usually see associated with a Facebook update, but mobile users are rejoicing over the new and improved iOS app.

Visually, the iPhone update is pretty much the same, but the iPad app looks spectacular. I’m not a big fan of Facebook, but when I saw my Timeline presented on the iPad I actually felt compelled to flip through and see what people were posting.

Unlike the online experience, the mobile app is clean and free of annoying sidebars full of junk. It’s just you and your peeps, sharing and caring.

Photos play a big part in the experience. Tap one and it opens up to the full screen with options to like, read comments or leave your own. Facebook also included its own Camera App in the navigation bar so you can take photos and upload them without having to leave the page. Nice.

Website Traffic From Smartphones Up 100 Percent in One Year

If you still haven’t optimized your ecommerce site for mobile, get a load of this slice from a new infographic from Monetate.

The numbers represent only a small portion of web traffic, true, but look at the growth. Smartphone traffic related to ecommerce has doubled in only a few months. And according to “The Battle for Smartphone Supremacy” traffic from mobile has increased 103% over last year.

Android still has the biggest market share with the most accessible products at a lower price point, but iPhone users are the ones using their phones to shop more often. Monetate estimates the average order value for iPhone users to be $97.49 which is right in line with the numbers from Apple desktop shoppers.

Video and Entertainment Top the Smartphone Paid Content Chart

107 million people own smartphones and it’s estimated that over 50% of the population will own one by Q2 of 2013. That’s not just a lot of phones, that’s a lot of content in the form of apps, videos, music, and ebooks.

According to the new report,  “A Portrait of Today’s Smartphone User,” from The Online Publishers Association, over half of all smartphone owners are using their phones to access content on a daily basis. The majority said they use it to check the weather, 31% use it to watch video, news, sports, and entertainment content follow after that.

Unfortunately for content creators, only 24% of users paid for the content on their phone. Here’s a look at what people are willing to pay for:

Email Clickthrough Rates Slip as Mobile Opens Rise

Most mornings, I begin my day by reading my email on my iPad. I give it a general perusal, delete the trash before it hits my Outlook inbox and formulate a plan for the day based on what I find there. It’s a relaxed way to ease into the day and for some reason 50 emails don’t look as daunting on the iPad as they do flooding into my computer.

For many others, mobile is a way of dealing with email on the go. Whether traveling for business or killing time between errands, mobile has made emailing an even bigger part of our daily lives. So much so that this past April, mobile eclipsed both web and computer as the top means of accessing email.

Does Where You Are Tell Us Who You Are?

Make a list of the last ten places you visited over the past week. Give that list to JiWire and they can tell you if you’re a man, a woman, a parent and maybe even where you’re going to go next. Spooky, huh?

JiWire is a mobile audience media company. They connect advertisers to potential customers on the go through the use of more than 30,000 public WiFi locations. They’ve amassed an enormous amount of data, which they’ve now turned into one of the more unique trend reports I’ve ever seen.

The concept: where you are tell us who you are. Look at this graphic:

Survey Says Old School Ads Won’t Cut it on Facebook and Mobile

Ah, the lowly banner ad. It’s been sitting there in the sidebar doing its job for more than a decade and still it gets no respect.

A recent survey by Harris Interactive on behalf of MediaBrix shows that modern web surfers simply can’t get behind those ultra square boxes of static information anymore. They want something new and different.

72% of Facebook users said they prefer ads that are immersive and interactive. They want to be entertained, tickled, or rewarded for learning more about a brand. And 60% said that goes for mobile, too!

Modern consumers are saying yes to ads because they understand that it’s the best way to keep their beloved apps free of charge.

87% of Facebook app users prefer free Facebook apps versus 13% that prefer paid apps that contain no advertising.