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Survey Says Old School Ads Won’t Cut it on Facebook and Mobile

Ah, the lowly banner ad. It’s been sitting there in the sidebar doing its job for more than a decade and still it gets no respect.

A recent survey by Harris Interactive on behalf of MediaBrix shows that modern web surfers simply can’t get behind those ultra square boxes of static information anymore. They want something new and different.

72% of Facebook users said they prefer ads that are immersive and interactive. They want to be entertained, tickled, or rewarded for learning more about a brand. And 60% said that goes for mobile, too!

Modern consumers are saying yes to ads because they understand that it’s the best way to keep their beloved apps free of charge.

87% of Facebook app users prefer free Facebook apps versus 13% that prefer paid apps that contain no advertising.

Mac Owners Love eCommerce but Social Media is a Hard Sell

When it comes to ecommerce, Mac owners take the cake (the decorations, the plates, the party favors. . . ) with the highest average order value of $102.83. But the real surprise is what comes next. It’s not the PC owners, it’s the iPhone users with 97.49.

The numbers come from Monetate’s Ecommerce Quarterly data report for Q2 which looks at online shopping trends. And while you can’t control what device people use to shop, you can control how they access your e-store in the first place.

According to Monetate, that social media link that we all love so much, isn’t doing us any favors.

  • Social media referral traffic lags far behind email and search, with the Average Order Value (AOV) of social traffic $26.21 less than search traffic and nearly $20 less than email referral traffic

Surprised? Google-rola Mobility Cuts 20% of Workforce

It should come as a surprise to no one that Google is starting to remake Motorola Mobility into something a little leaner and possibly a little meaner.

Since the acquisition was finalized in May of this year there has been a ton of speculation as to what exactly Google will do to take the ailing mobile manufacturer out of its current state and into the future. The first step is the unfortunate elimination of about 4,000 jobs which is 20% of the workforce.

The New York Times reports

The cuts are the first step in Google’s plan to reinvent Motorola, which has fallen far behind its biggest competitors, Apple and Samsung, and to shore up its Android mobile business and expand beyond search and software into the manufacture of hardware.

Facebook Gives App Developers a Boost with Subscriptions and Mobile Ads

Facebook has announced beta tests on two new options that will help app developers raise their profit margin.

First up is Mobile Ads for Apps. Finding a way to monetize Facebook Mobile has been a problem but this sounds like the perfect solution.

This new ad unit takes advantage of the natural connection between mobile and apps. Facebook users will see an ad with a list of suggested apps. Click through and you’re taken directly to the App Store or Google Play where you can download the app instantly.

The app dashboard allows you to target users based on region, age and gender. Set your budget and go.

Currently, the ads are only available to select partners but you can sign up to be a beta tester right here.

Almost Half of All US Smartphone Owners Use Shopping Apps

Shortly after I bought my iPhone, I discovered shopping apps and after that, I never left home without it. My original favorite was Shopkick. Walk into a store, tap the bubble, get coupons and accumulate gift certificate points. Why not? I was going to shop at that store anyway, so Shopkick was a bonus. Then a weird thing happened, I let Shopkick tell me where to shop for holiday gifts. I went into stores I wouldn’t have visited otherwise and at that moment, I became the perfect user.

According to new numbers from Nielsen, 47% of American smartphone owners used a shopping app in June 2012 and they accessed these apps an average of 17 times during the month. What’s really interesting is the mix. Take a look at the top 10 shopping apps from June and I’ll meet you on the other side.

Apple Leaves YouTube App Out of iOS 6, Puts More Distance Between Themselves and Google

Apple and Google appear to be liking each other less and less these days.

It was just recently that Apple announced it was replacing Google Maps with a ‘homemade’ product in its iOS 6 product due in September.

Now The Verge reports that the YouTube app found in other version of iOS will not be there either this time around. It won’t be excluded but you’ll have to work a little to get it.

Apple obviously did away with Google Maps in iOS 6, but another of the web giant’s biggest properties won’t be available as a default option, either. 9to5Mac noticed that the latest beta version of iOS 6 no longer includes the long-standard YouTube app, and Apple just told us that its license to include YouTube in iOS had expired. If you’re a heavy YouTube user, fear not — Apple also confirmed that YouTube will work in Safari and also noted that Google is making a new YouTube app that will be available in the App Store.

SMART Report Shows Vacationers Don’t Leave Home Without a Mobile Phone

“Don’t leave home without it,” is American Express’ famous call to action, but these days it could also be applied to the mobile phone. Not only do we use our phones for work, shopping, and recreation, we also depend on them while we’re on vacation.

The July 2012 S.M.A.R.T. Report from Millennial Media takes a look at mobile advertising in the travel industry. So let’s start with how people use their mobile devices while on vacation.

A nice, fat 62% are using it to find local restaurants and attractions. The implication is, that they’re looking up places they’ve never been before, so it’s even more important that they find positive reviews and solid details on the web. A local regular may disregard a bad Yelp review, but an out-of-towner is more likely to skip to the next closest venue.