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10 Reasons to Develop for Android First

As part of our desire to help our readers see more of the Internet and social media marketing landscape we will be bringing in guest authors who can give you a point of view that only they can bring to the table.

Today, Craig Palli of Fiksu tackles the most vexing question for mobile developers “Do I develop for iOS or Android first?” Be sure to add your voice to the comments.

There is a widely held belief in the mobile ecosystem that app developers should build for iOS first. There’s no doubt that Apple’s first mover advantage in the app space and its built-in mechanism for monetization have made it an attractive place for developers to place their resource bets.

Obama Takes Steps to Build a 21st Century Digital Government

Franklin Delano Roosevelt brought the country closer by using radio to deliver his “fireside chats.

John F. Kennedy rose to fame thanks to the proliferation of televisions in American homes.

Now, Obama is pressing forward with the new technology of his time — the mobile app.

Earlier this week, The White House released a memo about this new push.

The memo states:

For far too long, the American people have been forced to navigate a labyrinth of information across different Government programs in order to find the services they need. In addition, at a time when Americans increasingly pay bills and buy tickets on mobile devices, Government services often are not optimized for smartphones or tablets, assuming the services are even available online.

Would You Pay More for Mobile in the Sky? Survey Says No!

We’re very attached to our mobile phones. I don’t know about where you live, but here in Southern California it’s common to see people talking or texting while shopping, walking, driving, even while watching a movie (in spite of those clever ads made to make you shut it off.)

But as much as we love our phones, there’s one place where people are saying no — that’s in the sky.

A survey from flight comparisons site Skyscanner reveals that 86% of people are against mobile phones on airplanes. They say it would be ‘annoying to have to listen to other people’s conversations.’

Tablet Ownership is Up 54%. You Know Who is #1, But Who is #2?

Here we are again, folks, time to look at the facts presented in another Millennial Media Mobile Mix. This time, it’s the report for Q1 2012. And you know what I look forward to most about these reports? The covers. I mean it. These things are always amusing. Have a think on this one:

Now, down to business. Tablets are the big story this quarter. Ownership rose 54% year-over-year bringing the total to 106 million. That number is expected to keep climbing at a steady rate, hitting 198 million in 2016.

Apple iPad is number one (no surprise there) but who is number two? The Samsung Galaxy Tab. This little work horse has pushed the Amazon Kindle Fire into third place. Coming around the bend is the Motorola Xoom followed close behind by the BlackBerry Playbook!

IAB Reveals a Week in the Life of a Mobile Phone Shopper

Shopping via a mobile phone isn’t an everyday experience for most people, but already we can see patterns forming around the how, the why and the when.

Last month, IAB asked a group of mobile shoppers to keep a diary of their activity in a two week period. Here are some of the things they found out:

Home Usage

Here we see that almost half of all e-commerce interactions happened at home. They found that purchasing peaked in the late afternoon, early evening. 49% said they shopped while watching TV.

The dollar amounts aren’t too impressive, only 38% reported spending more than $21 a month. Most of the purchases were digital downloads with clothing and entertainment items coming in second.

42% of Consumers Pay for Products or Services After Trying Them

The free sample has been used to tempt grocery shoppers since the invention of the toothpick, yet many of today’s marketers are reluctant to give anything away. Apps, ebooks, access — you gotta give a little and if you do, you’ll get a lot.

iYogi just released a new study and infographic all about the power of the Freemium model. Their results show that 100% of the people they surveyed have tried a Freemium product and 42% have gone on to pay for it.

Certain categories fared better than others as you can see from this slice of the full infographic:

Online security and movie services such as Netflix and Hulu were voted most likely to succeed. Music services, not so much. Only 26% said they were willing to fork out money for games after trying them. I think those people are kidding themselves.

Three-Quarters of Smartphone Owners Say Yes to Geolocation

An app would like to use your current location — is that okay?

74% of smartphone owners said “yes” to that question, up from 55% just a year ago. Seems like the tool that gave many people the willies at the start, is now becoming part of their everyday routine. Need directions? Want to find the bank branch closest to you or find the most popular coffee house in a new city? You can do it all, as long as you say yes.

Now don’t confuse the use of location-based services with location check-in services like Foursquare. A new report from Pew shows that only 18% of smartphone users participate in geosocial activities. That’s up from 12% last year, but it’s hardly a boom.