Marketing Pilgrim's "Mobile" Channel

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Google Adds Feature for Local Search Across Devices

Google is working real hard to make sure you are logged into your Google account when you do anything with the company. Of course, that is the secret to Google getting as much data about you to use for advertising so it makes sense.

The latest entry into this is a service that allows desktop searches you conduct about local questions to be viewed on your mobile device when you are logged in and doing a search from Google.com. You will see a “Recent” tab that when used will give you the recent searches you did on another device so you don’t have to repeat the process while on the go. Here is a picture from the Inside Search blog with some visuals

Senator Calls FTC to Probe Apple and Google on Mobile Privacy

Sen. Chuck Schumer (D-NY) has never met a chance to get in the headlines that he didn’t like.

His latest effort comes in the form of a letter to the FTC chair and wants the agency to look into mobile phone privacy in general. He has “specific” concerns that he was certainly briefed on (I wonder if he has truly experienced anything himself) but in the end this is likely to bring Apple into the fray (which they usually steer clear of somehow) while just bringing Google to another hearing in DC. Here are the contents of the letter courtesy of the Times Herald-Record

Dear Chairman Leibowitz,

Do Consumers Have An Advertising Breaking Point?

This week we got the news that both Twitter and Facebook will be offering similar advertising approaches to their mobile offerings. Marketers love the idea but are we approaching a kind of breaking point where consumers might start to react negatively to the sheer volume of ads?

A recent report by Upstream and YouGov gives us a lot of data which they were nice enough to put into a neat infographic. It doesn’t paint the prettiest of pictures for advertisers especially in the mobile space.

Pictures are good for Fridays so enjoy.

Twitter’s Promoted Tweets Get Mobile

Let’s play “find the promoted Tweet in this picture.”

Congratulations! You win!

Very soon these sneaky little ads will be slipping into your iPhone and Android Twitter streams. If you happen to follow the brand who bought the ad, the Tweet may rise up to the top of your stream, because Twitter wants to “ensure that people see important Tweets from the brands they care about.”

As a matter of fact, the entire Twitter blog post announcement makes it sound like pushing promoted Tweets to mobile apps is in your best interest. If that “you” means you the marketer, well yes. If that “you” is you the Twitter user, not so much.

The Majority of People Go Mobile In Bed

I have a confession to make. I often start my day by reading my email on my iPad before getting out of bed. It gives me a chance to skim for important messages, clean out the garbage before it hits my PC and read the news before my brain gets too cluttered.

Those people who specialize in making your day more Zen would probably have a fit over the concept, but it’s working for me.

Mobile in bed is also working for 67% of the people who responded to a new study by InMobi. As for the 19% of people using mobile in the bathroom. . . we won’t discuss that.

IAB Rewards Mobile Ad Unit Innovation

A smartphone is not a small computer. A tablet is not flat laptop. And yet, many advertisers and content producers think in these terms when creating mobile materials. Many, but not all.

The Interactive Advertising Bureau (IAB) recently invited developers and designers to submit new ideas for mobile ads and the winners have been selected. Here they are:

Two of these ads jump out at me, the Filmstrip and the Full Page.

The Filmstrip appeals to the movie lover in me, but that’s not the only reason I like it. It feels new and since it’s graphical, it’s eye-catching. It’s scrollable, so that means hands on (a good thing) and it doesn’t take up too much room even when activated.

Android Chief Says His Tablets Will be ‘Winning’ in 2012

From high-end iPads that do everything but make you a cappuccino to the entertainment-based Kindle Fire, tablets are popping up in homes all over the US.

In the world of smartphones, the lower priced Androids take the lead, but when it comes to tablets, it’s still all about the “i.”

Android chief Andy Rubin, says that’s going to change in 2012. Here’s his latest post on Google +:

There are over 450,000 applications in Android Market. Some of the developers who built these apps are showing their latest and greatest in the Android stand. But the ecosystem doesn’t sleep. Our partners have activated a total of 300 million Android phones! Currently they are activating over 850,000 phones and tablets per day.

After reading that, I think of this: