Remember QR codes? We haven’t talked about them in awhile because. . . well. . . the only people that seem to care about them are the corporations who stick them on everything.
Publisher Simon & Schuster is one of those corporations. They’re putting QR codes on the back cover of their new releases. Why? They figure people will scan them, visit their website, and maybe sign up for a newsletter which they’ll get by email.
Yeah, good luck with that.
S&S does get props for their attempts to mix offline and online readers. They have a number of excellent, book related mobile apps and according to PaidContent, 26% of their sales are now digital. Nice, but I still don’t see how the QR code fits into the mix.