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IAB Rewards Mobile Ad Unit Innovation

A smartphone is not a small computer. A tablet is not flat laptop. And yet, many advertisers and content producers think in these terms when creating mobile materials. Many, but not all.

The Interactive Advertising Bureau (IAB) recently invited developers and designers to submit new ideas for mobile ads and the winners have been selected. Here they are:

Two of these ads jump out at me, the Filmstrip and the Full Page.

The Filmstrip appeals to the movie lover in me, but that’s not the only reason I like it. It feels new and since it’s graphical, it’s eye-catching. It’s scrollable, so that means hands on (a good thing) and it doesn’t take up too much room even when activated.

Android Chief Says His Tablets Will be ‘Winning’ in 2012

From high-end iPads that do everything but make you a cappuccino to the entertainment-based Kindle Fire, tablets are popping up in homes all over the US.

In the world of smartphones, the lower priced Androids take the lead, but when it comes to tablets, it’s still all about the “i.”

Android chief Andy Rubin, says that’s going to change in 2012. Here’s his latest post on Google +:

There are over 450,000 applications in Android Market. Some of the developers who built these apps are showing their latest and greatest in the Android stand. But the ecosystem doesn’t sleep. Our partners have activated a total of 300 million Android phones! Currently they are activating over 850,000 phones and tablets per day.

After reading that, I think of this:

Ads on Your TV, Your Phone and Now Your Glasses?

Imagine you’re walking down the street and as you pass a Starbucks, an ad for their latest frothy delight appears on your glasses. On the inside of your glasses, where only you can see it.

The New York Times says that the day is nearly here thanks to secret augmented reality glasses created in a Google lab.

First  of all, let’s take a moment to digest the concept that Google has a secret lab. I imagine it to be like the Batcave, buried deep within a hillside in Mountain View, California.

Now imagine these Google scientists (I’m picturing brainy Oompa Loompas) working on all kinds of futuristic gadgets that they’ve seen in spy and scifi movies.

Mobile Mix: Android Impressions Up 504%

As Frank pointed out this morning, the war between Android and iPhone makes for good blog content. So continuing with that thought, we have data from Millennial Media’s Mobile Mix 2011 Year in Review.

Here’s the OS comparison chart from 2010 vs 2011. Look at Android just soaking up nearly half the pie.

Turning toward apps, we find that Games was the number one category for the year. In 2010, Games came in second to Social Networking apps, which is now in the number three slot below Music and Entertainment.

Says MM, “Android impressions grew 504% year-over-year.”  Non-US impressions rose 175%.

Wi-Fi impressions rose 21% to 27% of all impressions, proving that more people are cutting the cord.

Talk iPhone All You Want but Google Owns the Mobile Ad World

If you are taking mobile seriously for your business (and there is a high likelihood that you should) then you need to understand a few things.

First, the device and system wars between the Apple fanboys and Android maniacs are real but it’s a diversion. Why?

SImply because the second point, as shown by the findings from a Bytemobile study (link is for form to complete to get report) shows that while the Android v iPhone wars make for blog content, Google is laughing all the way to the bank by earning some 75% of all mobile ads through their properties.

Mobile Ad Dollars Versus Time Spent: The Great Divide

There’s a certain logic to the concept of spending the most ad dollars in places where people spend the most time. But then, bus shelter ads are effective. People don’t spend a lot of time there, but when they are there, they’re bored and probably more likely to examine the ad than an ad on a flipping magazine page.

Flurry took a look at the Time vs Dollars ratio and here’s what they found:

TV is looking nice and even. Web dollars are catching up to time spent and Radio is balancing out. But look at print and mobile. Talk about out of whack.

It’s interesting, because mobile is slowly becoming print’s replacement. Instead of buying the Wall Street Journal, people read it on their iPad. Instead of reading the TV Guide magazine, they let their smartphones remind them when their favorite shows are on.

Are You Ready for Mobile Facebook Ads? Here They Come!

Apparently, when Facebook filed its plans to go public, analysts saw nothing but “red flags” that the social network had thus far failed to monetize its 425+ million mobile users…

The disclosure sent up red flags for analysts, because the company also said it does not “currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.”

Talk about a “glass is half empty” attitude. For me, that looks like a huge opportunity for Facebook and I suspect that the dire warning was nothing more than the obligatory pessimistic statements needed when making any financial statement.

Anyway, it appears Facebook’s ready to give mobile advertising another crack with a major announcement in New York on February 29th.