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Tablet Loyalty and WiFi Rules in This Month’s Mobile Mix

Archeologists have recently uncovered an incredible painting on the walls of an ancient Egyptian tomb. The painting shows technological leader Im Ho App-le II examining the wares of a visiting tablet vendor.

Incredible, isn’t it? It’s such an amazing find, Millennial Media decided to use it as the cover of their September Mobile Mix report which is devoted to the subject of tablets!

The top tablets (ranked by ad impressions) shouldn’t come as a surprise. Apple’s iPad is number one, followed by Samsung Galaxy Tab, Amazon Kindle Fire, Acer Iconia (the only one I don’t recognize), and the Motorola Xoom.

Now that Amazon is flooding the market with several new Kindle Fires, it will be interesting to see if they can jump up to second place. On the other hand, Kindle Fires are more entertainment than work oriented so I imagine that has a negative effect on ad impressions.

New YouTube Apps for iPhone and iPod Touch Arrive

YouTube has rolled out its new apps for both the iPhone and the iPod Touch as it gets ahead of iOS 6 where the app will not be native to the operating system as it was in previous iOS versions.

This is all part of the escalating ‘hostilities’ between Google and Apple as the companies move further away from any reliance on each other and set up camps which will leave the consumer to decide which side of the fence he/she is going to invest their money, time and effort.

The You Tube blog says

For all you diehard YouTube fans out there who can’t get enough YouTube on your mobile, we’ve got some great news: starting today, you can download the official YouTube app for iPhone and iPod touch from the App Store, bringing you more of the videos you love and more ways to share them with the people you care about.

Product Information is Key for the Showrooming Shoppers

If you ever had any doubt about how attached we’ve become to our mobile phones, take a look at this graph from Vibes.com.

After you get past the 11% of smartphone owners who keep their phones on hand while showering, take a look at the “While Shopping” column. 82% of smartphone users have their phone with them when they shop, and they’re using them to make sure they get the best deal.

Showrooming is when a shopper uses a brick and mortar store to touch and try a product only to buy it online. It may seem like a concept that is new to the mobile era, but it actually goes way back to the days when stores knew the meaning of customer service. By putting out only one display model of a product, retailers saved space and lowered instances of theft and breakage. Consumers would choose the item they liked, then “order” it on a form, which was then taken into the warehouse to be filled or they could order it to be delivered through a catalog service.

Viggle Launches MyGuy, But it’s Not What You Think

What do you think of when I say “MyGuy?” A 1960’s pop tune? Singing nuns in Sister Act? A reality show with single women looking for Prince Charming?

How about fantasy football? Yeah, that’s what I thought.

MyGuy is what social TV app Viggle calls their fantasy sports component. It’s an amusing game that awards you points for picking the high scoring men of the season. In this case, we’re talking football. What makes their version of fantasy football unique is that it’s based on instant gratification. You tune in to the game, then choose your favorite player. If he does something good, you get points. If he does something bad, you lose points. You can change players on every play if you like, or stick with a winner and double your score.

Amazon Goes After Apple with Updated Kindles

While Apple builds the buzz over their up-coming press conference, Amazon has slipped in with some big news of their own. CEO Jeff Bezos met with the press this morning to unveil a new line of Kindle Fires and a new Kindle e-reader and what I saw made me weak in the knees. I love my iPad but Amazon’s Kindle Fire HD is calling me with one feature I’ve been craving for a long while.

For the first time, Amazon shouldered its way into Apple’s space with a high end Kindle Fire HD model that retails for $499. This is well above the price points they were hitting and seems to go against the grain of Bezos statement:

“We want to make money when people use our devices, not when they buy our devices.”

Google Maps Shows Off As Apple Prepares for iOS 6 Without It

With the imminent release of the iPhone 5 and iOS 6 looming Google is working to remind everyone of just how powerful Google Maps is. It will need to since it will no longer be powering the Maps app when Apple’s iOS 6 is finally rolled out next week with the iPhone 5 (at least that’s the rumor).

From the Google Lat Long blog we get

Maps keep our spirit of adventure alive by making it easier for us to explore the world around us. That’s why today, we’re making Google Maps even better with new turn-by-turn navigation with traffic conditions, biking directions, Map Maker and new Street View imagery in more locations globally. These improvements are part of our ongoing effort to build the best map we can — one that’s comprehensive, accurate and easy for you to use.

The Written Word Stumbles as Photo Sharing Tops Link List on Twitter

Now that the whole world is walking around with a digital camera in their pocket, photo sharing is booming. According to Diffbot, photos are the most commonly shared item on Twitter.

Just look at this graph from eMarketer. There’s nothing coming close to images, including articles. Think about it. Twitter already reduces our thoughts to 140 characters, now bit by bit, images are replacing all the words. As a writer, I find that frightening, but I’ll bet the photographers are shouting, it’s about time!

Twitter usage is around 27.7 million right now but eMarketer thinks it will cross 30 million next next year. A nice number, but that’s still only 13% of the population and 16% of all internet users.