Over the past few months, Foursquare has completely reinvented itself as a discovery engine. Check-ins are still a huge part of the app, but now they’re not just for fun and bragging, now Foursquare is a useful tool for both customers and business.
The newest feature is Local Updates. It’s a system that allows businesses to send in-app messages to their most loyal customers. On the user side, these messages show up in the friends feed and there’s an option to shut them off (so don’t get heavy handed with your postings.)
On the business side, Foursquare has upgraded their merchant dashboard so it’s easier to read and use.