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Apple iOS6: What’s in it for Marketers

Yesterday, Apple execs took the stage at the 2012 Apple Worldwide Developer’s Conference (WWDC) with a huge announcement about upcoming products and services. They dazzled the audience with a powerful laptop that is thinner than your finger. They’ve added PowerNap which allows your computer to update while it’s asleep and they’ve updated Safari and iCloud so you get a more seamless experience across all of your Apple devices.

The biggest news? The coming of iOS6 with more than 200 new features.

For those who don’t speak geek, iOS5 is an operating system that runs your iPhone and iPad. When Apple switches over to iOS6, probably this fall, current users will be able to upgrade for free by simply accepting the download. The new system will work on iPhone 4S, iPhone 4, iPhone 3GS, the new iPad, iPad 2 and iPod touch (fourth generation). But be aware that not all features work on all products, so don’t get too excited if you’re working with older equipment.

Need to Go Mobile? IAB Has a New Online App That Can Help

“By 2013, more people will use mobile phones than PCs to get online.”

Think that fact is freaky? How about this?

“19% of kids aged two-to-five know how to play with a smartphone application…but only 9% can tie their shoes.”

Mobile’s not going away. It’s rapidly becoming as common as the TV and the microwave.

And here’s one last truly wild fact, in India, more people have cell phones than toilets.

The IAB (Interactive Advertising Bureau) knows that going mobile is vital to the success of any small business and they have a new web app that can help you get started. ‘

The project is called “Tap into Mobile.” Get it? Tap, like the action you use to trigger a smartphone response, but also like when you tap into something. . . . clever, huh?

Tablets and Video Are A Good Fit

The latest findings from comScore’s TabLens service (press release can be found here)are likely to confirm what many already suspect or can say that they know. Tablet users really like video. What we may not have known is just how willing they are to pay for video content.

First, a quick glance at the results. Tablet usage is certainly gaining momentum. No surprise there but when you see numbers it becomes that much more real.

While it’s important to know that tablets are becoming a ‘go to’ for many (and that many appear to be older and wealthier according to comScore’s findings), it’s just as important to know just how they use it. It looks like video gets a pretty strong amount of play with these folks (pun intended if you so desire).

Foursquare Reinvents Itself as a Discovery Engine

I suppose if I spent much of my life traveling to new places, I’d be excited by an app that easily allows me to tell people where I am. But I don’t, so I wasn’t and after a brief dalliance, I cut Foursquare out of my life.

Today, I’m reconsidering renewing our relationship because Foursquare says it’s changed and this time it’s not just playing games, it’s going to be helpful.

The new Foursquare, to use their own words, is prettier and includes a snazzy new Explore. Check-ins are still encouraged but the emphasis is now on discovering new places to visit relative to where you are right now.

Since it is first and foremost, a social app, it opens to your friends page with a quick look at the latest activity.

Study Shows Video Adds Significant Boost to Mobile Ad Engagement

I’ve become somewhat of an iPad junkie in the past few months. I use it for reading, games, shopping, and social interaction. What I’ve noticed is an increase in video ads. Even more importantly, I’ve noticed an increase in my own click-through percentage.

While I rarely click on a video ad online, I often click them on the iPad. Often I do it because the ad comes with a reward. Also, I’m usually working on the computer, but the iPad is fun time, so the video ads don’t feel as disruptive. Whatever the reason, video ads are getting the job done and that lines up nicely with the results of a new study by Medialets.

Survey Says Social Media Butterflies Will Rule During the London Olympic Games

The Taylor Brand Counsel Group sees digitally savvy moms as social media butterflies who flutter around the web connecting and conversing at a rate well above that of normal men.

According to the results of their recent survey, these moms are going to be a huge part of the buzz surrounding the London 2012 Olympic Games. Though they aren’t usually big sports fans, the Olympics are a whole different animal. More than half of the moms surveyed said they will be tuning in and talking up the event from the opening ceremonies on through the extinguishing of the flame.

This year will be the biggest in terms of coverage. NBC is committed to covering every single event. They’ll be live streaming over 5,000 hours of footage online and 272 hours on TV.  To go along with that, they have mobile apps for the tablets and smartphones.

10 Reasons to Develop for Android First

As part of our desire to help our readers see more of the Internet and social media marketing landscape we will be bringing in guest authors who can give you a point of view that only they can bring to the table.

Today, Craig Palli of Fiksu tackles the most vexing question for mobile developers “Do I develop for iOS or Android first?” Be sure to add your voice to the comments.

There is a widely held belief in the mobile ecosystem that app developers should build for iOS first. There’s no doubt that Apple’s first mover advantage in the app space and its built-in mechanism for monetization have made it an attractive place for developers to place their resource bets.