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NFL Completes End Run With Text-Message Super Bowl Ad

I know very little about football. I do know that going right when the other team is going left is a good thing. It’s all about getting around the opposition, right? And that’s exactly what NFL.com did with their Super Bowl ad.

While everyone else was asking viewers to follow them on Twitter or like them on Facebook, the NFL asked people to send a short text message and it worked.

The “Live Like a Millionaire” ad shows average guys living extravagant lifestyles. It leads to a tag that says you could win a million dollars by playing the new NFL Fantasy Football game. Along the way, a short text message request appears on the screen and eventually, the voice-over asks you text for more information on the game. (Click here to see the full commercial)

Chrome for Android Beta Arrives

If you live in the right place and are running Android 4.0 (Ice Cream Sandwich) on your Android device you can now get Chrome for Android. As the Google Mobile blog promises

Today, we’re introducing Chrome for Android Beta, which brings many of the things you’ve come to love about Chrome to your Android 4.0 Ice Cream Sandwich phone or tablet. Like the desktop version, Chrome for Android Beta is focused on speed and simplicity, but it also features seamless sign-in and sync so you can take your personalized web browsing experience with you wherever you go, across devices.

Here is the video telling you more.

If you have it or have tried it, let us know what your experience has been.

Google Claims Greater Security for Android Market

Maybe 2012 will be the Year of Online Security? There seems to be some talk about it these days and that is a good thing. We like to get excited talking about all the latest ways to communicate and the gadgets that enable that communication. We are all about getting the message across and finding out who did what and why online.

As marketers that is perfectly acceptable and good. It’s our job. An increasing part of that job, however, is the responsibility of ensuring the relative safety of our businesses in the online space. That seems to be more precarious than ever especially with the extensive movement into the mobile space.

Mobile Marketing is Hot, But for Facebook it’s Not

Facebook has a dirty little secret. They don’t know how to make money with their mobile app.

That may sound like no big deal, or even a little humorous, but its actually pretty scary. Facebook has one of the biggest user pools around and if they can’t find a way to make their smartphone users convert, then what hope is there for the rest of us?

The trouble stems from the fact that Facebook’s mobile app is a highly stripped down version of the real site. It’s about giving users a quick overview of what’s happening and a way to post an update while on the go. It’s not designed to handle the interconnected series of links, likes and lookarounds that keep people on the web version for 18 to 38 minutes per visit.

The Daily for iPad Proves That People Will Pay for Good Content

A year ago, News Corp set out on a new adventure — the launch of a daily news magazine that could only be found on the iPad.

On the content side, it wasn’t much of a gamble. News Corp publishes The Wall Street Journal, The New York Post, the UK’s Daily Telegraph and hundreds of other papers around the globe. They also had some experience with paywalls for online versions of their newspapers, but The Daily had to be all that and more.

What they set out to build, was a news source that truly took advantage of everything the iPad had to offer; interactivity, linking, video and audio all working together to tell a story.

Mobile Super Bowl [Infographic]

I’m a Giants fan so I’ll let Pats fans win this one. It’s Sunday that matters :-).

The IAB (Interactive Advertising Bureau) put together this infographic (click through to see the full image) and a whitepaper taking a look at the mobile life of Giants v. Patriots fans. It was a close contest for sure and has no bearing on the result for this Sunday but it is fun to consider.

Sports is changing and mobile capabilities are helping to lead that charge. How do you intend to get involved in the game this weekend from an online point of view?

The Future of Cereal Packaging Includes a Digital Surprise

What did you read as you ate breakfast this morning? The newspaper or the back of the cereal box?

It’s a funny bit of pop culture behavior, reading cereal boxes, but Mark Addicks of General Mills says that on average, a person reads the text on their box 12 times. Some of those people are looking for calorie counts and nutritional information, but many are just passing the time as they eat.

I guess it’s a habit we developed as kids, since many cereal boxes came with games and fun facts on the back. Or perhaps it’s because cereal boxes are one of the few packaged items that we actually put on the table when we eat. Think about it. I’m having a frozen pizza, but the box is in the trash, not on the table.