Mobile is rising faster than anyone anticipated and that’s good news for all kinds of marketers. The recently released “State of Mobile Search Advertising in the US” report by Marin, shows the click growth over the past year.
Most of the reason for the growth is the corresponding growth in smart phone ownership. It’s estimated that when you combine Android and iOS, there will be one billion phones in play sometime before the summer of 2013.
But it’s not just smart phones. It looks like tablets will be delivering almost half of all the mobile paid-search clicks by the end of this year. That’s really something, given that tablets are not yet common, household devices.