Yahoo has launched two new ad services designed to engage consumers in a more meaningful and fun way.
First is the Social Sentiment Slider. The slider is a sponsored poll that is attached to a piece of content on Yahoo’s site.
Here’s what it looks like:
We can’t see the article, but presumably it’s a news feature about the rise in luxury item sales, or something along those lines. People move the slider to express their opinion, the percentages change and then they can post that opinion directly to Facebook.
There’s no doubt that social engagement will help brand awareness, but there’s also a potential pitfall. The ad sponsor doesn’t get to choose the slider question, Yahoo does. In the above case, it can be disconcerting to see a high percentage to the negative side (Status) when you’re promoting a luxury car right underneath.