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Video and Entertainment Top the Smartphone Paid Content Chart

107 million people own smartphones and it’s estimated that over 50% of the population will own one by Q2 of 2013. That’s not just a lot of phones, that’s a lot of content in the form of apps, videos, music, and ebooks.

According to the new report,  “A Portrait of Today’s Smartphone User,” from The Online Publishers Association, over half of all smartphone owners are using their phones to access content on a daily basis. The majority said they use it to check the weather, 31% use it to watch video, news, sports, and entertainment content follow after that.

Unfortunately for content creators, only 24% of users paid for the content on their phone. Here’s a look at what people are willing to pay for:

Email Clickthrough Rates Slip as Mobile Opens Rise

Most mornings, I begin my day by reading my email on my iPad. I give it a general perusal, delete the trash before it hits my Outlook inbox and formulate a plan for the day based on what I find there. It’s a relaxed way to ease into the day and for some reason 50 emails don’t look as daunting on the iPad as they do flooding into my computer.

For many others, mobile is a way of dealing with email on the go. Whether traveling for business or killing time between errands, mobile has made emailing an even bigger part of our daily lives. So much so that this past April, mobile eclipsed both web and computer as the top means of accessing email.

Does Where You Are Tell Us Who You Are?

Make a list of the last ten places you visited over the past week. Give that list to JiWire and they can tell you if you’re a man, a woman, a parent and maybe even where you’re going to go next. Spooky, huh?

JiWire is a mobile audience media company. They connect advertisers to potential customers on the go through the use of more than 30,000 public WiFi locations. They’ve amassed an enormous amount of data, which they’ve now turned into one of the more unique trend reports I’ve ever seen.

The concept: where you are tell us who you are. Look at this graphic:

Survey Says Old School Ads Won’t Cut it on Facebook and Mobile

Ah, the lowly banner ad. It’s been sitting there in the sidebar doing its job for more than a decade and still it gets no respect.

A recent survey by Harris Interactive on behalf of MediaBrix shows that modern web surfers simply can’t get behind those ultra square boxes of static information anymore. They want something new and different.

72% of Facebook users said they prefer ads that are immersive and interactive. They want to be entertained, tickled, or rewarded for learning more about a brand. And 60% said that goes for mobile, too!

Modern consumers are saying yes to ads because they understand that it’s the best way to keep their beloved apps free of charge.

87% of Facebook app users prefer free Facebook apps versus 13% that prefer paid apps that contain no advertising.

Mac Owners Love eCommerce but Social Media is a Hard Sell

When it comes to ecommerce, Mac owners take the cake (the decorations, the plates, the party favors. . . ) with the highest average order value of $102.83. But the real surprise is what comes next. It’s not the PC owners, it’s the iPhone users with 97.49.

The numbers come from Monetate’s Ecommerce Quarterly data report for Q2 which looks at online shopping trends. And while you can’t control what device people use to shop, you can control how they access your e-store in the first place.

According to Monetate, that social media link that we all love so much, isn’t doing us any favors.

  • Social media referral traffic lags far behind email and search, with the Average Order Value (AOV) of social traffic $26.21 less than search traffic and nearly $20 less than email referral traffic

Surprised? Google-rola Mobility Cuts 20% of Workforce

It should come as a surprise to no one that Google is starting to remake Motorola Mobility into something a little leaner and possibly a little meaner.

Since the acquisition was finalized in May of this year there has been a ton of speculation as to what exactly Google will do to take the ailing mobile manufacturer out of its current state and into the future. The first step is the unfortunate elimination of about 4,000 jobs which is 20% of the workforce.

The New York Times reports

The cuts are the first step in Google’s plan to reinvent Motorola, which has fallen far behind its biggest competitors, Apple and Samsung, and to shore up its Android mobile business and expand beyond search and software into the manufacture of hardware.

Facebook Gives App Developers a Boost with Subscriptions and Mobile Ads

Facebook has announced beta tests on two new options that will help app developers raise their profit margin.

First up is Mobile Ads for Apps. Finding a way to monetize Facebook Mobile has been a problem but this sounds like the perfect solution.

This new ad unit takes advantage of the natural connection between mobile and apps. Facebook users will see an ad with a list of suggested apps. Click through and you’re taken directly to the App Store or Google Play where you can download the app instantly.

The app dashboard allows you to target users based on region, age and gender. Set your budget and go.

Currently, the ads are only available to select partners but you can sign up to be a beta tester right here.