Marketing Pilgrim's "Mobile" Channel

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Google Claims Greater Security for Android Market

Maybe 2012 will be the Year of Online Security? There seems to be some talk about it these days and that is a good thing. We like to get excited talking about all the latest ways to communicate and the gadgets that enable that communication. We are all about getting the message across and finding out who did what and why online.

As marketers that is perfectly acceptable and good. It’s our job. An increasing part of that job, however, is the responsibility of ensuring the relative safety of our businesses in the online space. That seems to be more precarious than ever especially with the extensive movement into the mobile space.

Mobile Marketing is Hot, But for Facebook it’s Not

Facebook has a dirty little secret. They don’t know how to make money with their mobile app.

That may sound like no big deal, or even a little humorous, but its actually pretty scary. Facebook has one of the biggest user pools around and if they can’t find a way to make their smartphone users convert, then what hope is there for the rest of us?

The trouble stems from the fact that Facebook’s mobile app is a highly stripped down version of the real site. It’s about giving users a quick overview of what’s happening and a way to post an update while on the go. It’s not designed to handle the interconnected series of links, likes and lookarounds that keep people on the web version for 18 to 38 minutes per visit.

The Daily for iPad Proves That People Will Pay for Good Content

A year ago, News Corp set out on a new adventure — the launch of a daily news magazine that could only be found on the iPad.

On the content side, it wasn’t much of a gamble. News Corp publishes The Wall Street Journal, The New York Post, the UK’s Daily Telegraph and hundreds of other papers around the globe. They also had some experience with paywalls for online versions of their newspapers, but The Daily had to be all that and more.

What they set out to build, was a news source that truly took advantage of everything the iPad had to offer; interactivity, linking, video and audio all working together to tell a story.

Mobile Super Bowl [Infographic]

I’m a Giants fan so I’ll let Pats fans win this one. It’s Sunday that matters :-).

The IAB (Interactive Advertising Bureau) put together this infographic (click through to see the full image) and a whitepaper taking a look at the mobile life of Giants v. Patriots fans. It was a close contest for sure and has no bearing on the result for this Sunday but it is fun to consider.

Sports is changing and mobile capabilities are helping to lead that charge. How do you intend to get involved in the game this weekend from an online point of view?

The Future of Cereal Packaging Includes a Digital Surprise

What did you read as you ate breakfast this morning? The newspaper or the back of the cereal box?

It’s a funny bit of pop culture behavior, reading cereal boxes, but Mark Addicks of General Mills says that on average, a person reads the text on their box 12 times. Some of those people are looking for calorie counts and nutritional information, but many are just passing the time as they eat.

I guess it’s a habit we developed as kids, since many cereal boxes came with games and fun facts on the back. Or perhaps it’s because cereal boxes are one of the few packaged items that we actually put on the table when we eat. Think about it. I’m having a frozen pizza, but the box is in the trash, not on the table.

US Mobile Ad Spend Grows Faster Than Predicted

In what seems like a rare moment these days, analysts are saying that they actually underestimated something rather than hyping it beyond recognition. Maybe there is hope after all :-).

This time it is about mobile ad spending in the US. eMarketer writes

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

The chart below offers the hope that this growth will be strong for quite some time.

Paid Apps Giving Way to In-App Purchase Model

Interested in building that killer app that will be your grand slam home run of your career? Convinced that you are absolutely certain that there are AT LEAST 5 million people out there that would give up $.99 in a heartbeat for your “awesome” app or mindless game? Well, that is great copy for someone trying to recruit developers but the reality of the app world plays out a bit differently.

That’s not to say that paid apps are dead. It’s just that they are going to be more like hitting the lottery rather than a solid business plan. According to a study by IHS Media Intelligence only about 4% of app downloads are paid for.