I’ve become somewhat of an iPad junkie in the past few months. I use it for reading, games, shopping, and social interaction. What I’ve noticed is an increase in video ads. Even more importantly, I’ve noticed an increase in my own click-through percentage.
While I rarely click on a video ad online, I often click them on the iPad. Often I do it because the ad comes with a reward. Also, I’m usually working on the computer, but the iPad is fun time, so the video ads don’t feel as disruptive. Whatever the reason, video ads are getting the job done and that lines up nicely with the results of a new study by Medialets.