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US Mobile Ad Spend Grows Faster Than Predicted

In what seems like a rare moment these days, analysts are saying that they actually underestimated something rather than hyping it beyond recognition. Maybe there is hope after all :-).

This time it is about mobile ad spending in the US. eMarketer writes

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

The chart below offers the hope that this growth will be strong for quite some time.

Paid Apps Giving Way to In-App Purchase Model

Interested in building that killer app that will be your grand slam home run of your career? Convinced that you are absolutely certain that there are AT LEAST 5 million people out there that would give up $.99 in a heartbeat for your “awesome” app or mindless game? Well, that is great copy for someone trying to recruit developers but the reality of the app world plays out a bit differently.

That’s not to say that paid apps are dead. It’s just that they are going to be more like hitting the lottery rather than a solid business plan. According to a study by IHS Media Intelligence only about 4% of app downloads are paid for.

Internet Usage on Smartphones Continues to Climb

If you watch the commercials on TV, it’s easy to believe that the entire population of the Earth is walking around with a smartphone in their pocket. Not true, but that day is slowly approaching.

Google conducted a study of cell phone users in the US, the UK, France, Germany and Japan and found that globally, smartphones are on the rise. The UK had the highest concentration with 45%, up 15% from the first half of 2011.

The US is looking at 38% and Japan is the lowest with only 17%.

On the other hand, Japan has the highest percentage of daily internet usage on the smartphone. Germany had the biggest increase in usage from the first part of the year to the later.

 

Tablet Ownership Nearly Doubles Thanks to the Holidays

Looks like a lot of people found tablets and ebook readers under the tree this past December and that’s good news for marketers.

A new Pew Internet study shows that tablet ownership nearly doubled between the end of 2011 and the start of 2012. Take a look:

Okay, so 19% overall isn’t anything to write an article about, but look at the jump from just a year and a half ago. It’s pretty striking. What’s even more amazing is that ebook readers, which were expected to go on the decline thanks to tablets, popped up, too.

One of the biggest reasons for the jump has to be Amazon’s release of their inexpensive Kindle line. The iPad comes off as an expensive toy that only the wealthy can afford and the techy can understand. Amazon’s Kindle Fire is just the opposite. It’s not just lower in price, it feels like a product for the everyman.

Apple 4S Release Seriously Dinged Android Purchases in Q4

I am not completely convinced of many things surrounding trending. Why? Because few things in this world have the staying power to be around long enough to establish a true trend. Of course, you can call anything for any time period a trend if you want but calling an ant a tiger doesn’t make him a tiger if you get my drift.

One thing you can see over a short period of time, though, is an impact. Trending is the longer term whereas impact is the short term change in numbers or behavior. Sometimes the impact is really obvious like that of the release of the iPhone 4S back in October of 2011. Based on some findings from a Nielsen survey there may be a new joke in the mobile space that goes something like this.

Q: How do you stop Android from gaining more and more market share?
A: Release a new iPhone.

Take a look. It may be that simple. Look at the short term impact on percentage of new acquisitions going from Android to iOS. It’s startling.

So You Think You Know the Connected Consumer [Infographic]

So you think you know the connected consumer, do you? Well Zmags challenges your notions with this sweet infographic that puts it all in perspective.

If you imagine that connected shoppers are young people who can’t survive without their mobile phone, think again. Their survey showed that more than half of connected shoppers surveyed where women with a mean age of 40.

She owns multiple internet-connection devices and not surprisingly, she enjoys Facebook and shopping excites her. Can’t get a better customer than that.

Google Maps Ready for 2012

Sometimes you need to just sit back and be entertained regarding all of the options available in the Internet space.

Whether you are on or off the Google bandwagon you can’t deny that they have at least figured out how to make some good videos about their services. This one about maps is pretty neat.

Google is busy doing a lot more than just upsetting everyone. I like to concentrate on the good work and very useful products that I can use. I’ll leave the pissing and moaning to the “experts”.

Your thoughts?