Marketing Pilgrim's "Mobile" Channel

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Facebook Comments Goes Mobile

Facebook is bringing its Facebook Comments option to mobile sites. Facebook announced yesterday

Today we’re launching the Comments Box plugin for mobile to make it easier for media sites to engage people across the web and mobile devices, and for people to comment on news regardless of where they’re reading it.

The Comments Box for mobile is the latest update to the plugin to make commenting more social and authentic, improve the quality of conversations online, and drive traffic and engagement to media sites. For example, in December we added a Subscribe link in the plugin next to the names of people who’ve turned on Subscribe to help them grow their Subscriber base.

Store Locator Makes a Big Splash in the Latest S.M.A.R.T. Report

It’s Millennial Media S.M.A.R.T. report time again. In this round, we’re looking at mobile advertising reach and targeting in November 2011.

Let’s start with the Post-Click Campaign Action Mix. Here we find that Store Locator is up 47% month-over-month. Not surprising, given that November was the big push to get shoppers into stores for holiday sales. Going along with this was an 64% rise in m-commerce, still, m-commerce as the final action is on the low side.

Biggest click actions? Enroll/subscribe, application downloads and store locator shared the top three slots.

When it comes to advertiser goals, there was a shift toward lead generation, making it the second most mentioned campaign goal (25%, an increase of 63% month-over-month). Sustained in-market presence was still number one, but only with 28%. Millennial Media says the shift was due mostly to financial and educational verticals aggressively tracking down leads for their products.

Report Says In-Game Purchases Will Rise to $4.8 Billion in 2016

I swore I would never do it. My friend swore she’d never do it. And still, after months of fighting the urge, we both did it. We both spent money in-game in order to advance play. A mighty eagle, here, an extra life there. The question now is, where will it end?

If Juniper Research is right, it may not end until we’re both out on the street begging for change in order to buy Words with Friends tokens.

Juniper says we (all of us, not just my friend and I) spent $2.1 billion on in-game purchases in 2011. They expect that number to rise to $4.8 billion in 2016.

Mobile Commerce Dollars Nearly Double But Not Everyone is Buying

Statistics are a funny thing. 118% growth and 6.7 billion sound like great numbers. But let’s take a look at how things really add up.

This chart from eMarketer shows some amazing growth in the mobile commerce market. Look at that 118.8% increase in 2010. Sounds great, until you realize that prior to 2010, mobile commerce didn’t really exist. It was just people using the internet access on their phones in order to buy something.

The dollar hop from $3.5 billion to $6.7 billion in 2011 is very nice. But folks spent $37.2 billion online just this past holiday season alone. So, it’s still a very small part of overall spending.

I’m not knocking mobile, or the rise in m-commerce. I just want to look at it with glasses that aren’t tinted a rose color.

Consumers Still Don’t Know What to Do with QR Codes

QR codes are popping up everywhere. Not long ago, these mysterious patterned squares could be found in an occasional magazine or on a mailer. Now you can find them on grocery displays, packaging, even on bus shelters.

More QR codes must mean more people are using them! Right? Sort of. A new study from Chadwick Martin Bailey shows that people are scanning, but they don’t know what do with the results.

Here’s a visual from Marketing Charts:

I’m part of that top line, too. When QR codes were new, I scanned them all the time. Now, I rarely bother. I find that most codes just lead me to a website that I could have arrived at more easily by typing in the URL. Other than that, I’ve been led to a few recipes and some behind the scenes videos for movies. Nothing thrilling and certainly nothing worth sharing.

Android Market Passes 400,000 Apps. Should We Care?

I am torn on passing along information like this. It seems to be important for a split second to me but the data is quickly followed by a “So what?” moment that is just as strong. Maybe hearing your comments on this kind of “news” would be helpful but let’s get back to the original intent.

According to Distimo, a Netherlands company who claims expertise in app stores (whatever that actually means you can figure out on your own), reports that the Android app market has reached a milestone of 400,000 apps. They made a picture to “prove” it.

iPad 2: How Low Will Apple Go?

There are lots of rumors flying this morning about a potential, hefty price drop in iPad 2 when the iPad 3 comes to market. On the surface, this doesn’t seem like news at all. It makes sense to discount older versions of technology in order to make way for the new, but how low will Apple go? That’s the big question.

It all stems from a report that claims Apple is going to release two versions of iPad 3, one with more bells and whistles than any human being could actually ever need, and a more basic upgrade. The idea is to give them a range of price points from $499 to $399 and then the assumed $299 for the old iPad 2.