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Nearly 75% of Tablet Use Occurs in the Home

A recent study by Viacom states that tablet users are most comfortable using their tablets in their homes. In fact, the number is 74% of the time. Why do you suppose that is?

Well, most tablets are Wifi only devices so it’s portability is somewhat limited. Of course, if you want to go to any room in a home with a Wifi connection that’s no problem. Of the most common rooms the study showed we see from eMarketer

Notice how the use goes down as you reach rooms where it is less likely to have a TV. No science there just an observation.

Now, what about the 25% of the time that the tablet leaves the property? Well, no real surprises here.

SMB’s Who Embrace Mobile See Success

Did you know that May was Small Business Month? Neither did I. In honor of the group of businesses that make up the majority of jobs in the US (some reports say as high as 95%) Web.com has taken a look at one increasingly important aspect of these businesses: mobile.

The social / local / mobile mantra is most important to the SMB’s in many cases (if they are retail or have a walk-in type business) simply because people are using their mobile devices for discovery and simply to decide which option they might take in a situation. Restaurants (especially in urban areas where there is ease of movement between different areas and a higher density of competitors) are looking for an edge to catch people who are on the go. How do these people stay in touch with mobile devices.

Check out the infographic Web.com put together explaining this trend.

New Theater Policy: Please Do Not Silence Your Cell Phone

Second-screen usage while watching TV is a growing trend. Thanks to smartphones and tablets, more people than ever are chatting with friends, playing games and syncing up for points while they watch their favorite shows. It’s great publicity for the series and it’s an excellent way to get viewers to engage with advertising content. So why not extend this idea to the movie theater?

Movie theater execs discussed this very topic at their recent industry convention in Las Vegas. According to the LA Times, the Chief Exec for Regal Entertainment suggested that allowing people to text during some movies could be good for business.

An exec from a Texas based chain replied, “Over my dead body.”

Google Looks to Make Search Ads Move Mobile Apps for Advertisers

Today Google announced several improvements to existing services like click-to-download for mobile advertisers. Using language that is starting to sound very familiar to those who follow the search giant the new systems are meant to create a “holistic solution” for businesses looking to take advantage of the rapidly expanding mobile app world.

From the Google Mobile Ads blog

Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new features that will make it even easier for AdWords advertisers to promote, track and monetize their mobile app. For the first time, businesses can use AdWords mobile search ads as a holistic solution to promote, monetize and track their app downloads.

Google’s Latest on Mobile and More

While Google scrambles to put together all of its disparate pieces into a cohesive product set it is still busy showing off the other areas where it feels it needs to be. Two of those areas that received attention in the past day or so are mobile and Google Translate.

First with mobile. Google released its “The Mobile Playbook: The Busy Executive’s Guide to Winning With Mobile“. You may think that all Google does well is search (and even that is hotly debated in many camps) but they are getting better at the content marketing game. This offering is pretty cool. Here is the table of contents to give you an idea if you want to look a little deeper

Here is a sample page from the Playbook looking at the definition of the local mobile user according to research

Mobile Spending on the Rise: There are 32 Billion Apps for That

How much do you spend on mobile in a year? Figure in the cost of data plans, apps and app upgrades, downloaded music and videos, maybe you even coughed up a buck for a ring tone?

All together, and combined with the rest of the world, you’re looking at a final bill of around $138.2 billion in 2012. That’s up 13.4% from last year.

The data comes from Strategy Analytics’ Global Mobile Media Forecast and the numbers are pretty startling.

Along with the rise in consumer spend, is the rise in advertiser spend. That’s expected to double this year hitting around $11.6 billion.

Apps are a huge part of the growth. They come in second behind data plans with 18.9% of the total mobile spend globally. 18.9% doesn’t sound like much, but it represents $26.1 billion dollars in sales.

Apple Takes a Bigger Bite Out of Mobile Impressions – Maybe

InMobi just released their Mobile Insights Report for Q1 2012 and they declared Apple the winner!

Now, before you get on me about my obvious bias (yes, I’ve seen the comments and emails), let’s set this data straight.

The report shows that iOS picked up 37% of all impressions coming in on InMobi’s network. Android’s no slacker though, as they pulled 34%. It’s RIM who was left in the dust with only 7%.

The chart to the right is a part of their Feb, 2012 infographic and shows a comparison to Nov 2011. There, you can plainly see Apple’s rise to the top, but there’s a little more to the story.

Anne Frisbie, Vice President and Managing Director, North America, InMobi, says: