The Taylor Brand Counsel Group sees digitally savvy moms as social media butterflies who flutter around the web connecting and conversing at a rate well above that of normal men.
According to the results of their recent survey, these moms are going to be a huge part of the buzz surrounding the London 2012 Olympic Games. Though they aren’t usually big sports fans, the Olympics are a whole different animal. More than half of the moms surveyed said they will be tuning in and talking up the event from the opening ceremonies on through the extinguishing of the flame.
This year will be the biggest in terms of coverage. NBC is committed to covering every single event. They’ll be live streaming over 5,000 hours of footage online and 272 hours on TV. To go along with that, they have mobile apps for the tablets and smartphones.