Mobile marketing is one of the hottest topics of any marketing conversation at the moment. Oftentimes though the focus is where it is missing the mark. One of the favorite subject matters regarding mobile’s ‘unrealized potential’ is the use of QR codes. Complaints from consumers about these mythical beasts range from useless to “What’s that again?”. Of course they are not all bad but thus far, the QR code has been a bit of a disappointment.
So what works in mobile marketing? Anything that will create more trust in customers and prospects alike is good place to start. A recent study from About.com (our own Cynthia Boris covered another aspect of this study recently) lays out just what consumers feel works in the mobile space to increase trust. Here is eMarketer’s repackaging of that data
It looks like the elements for making mobile marketing effective is pretty simple and not far off the mark of objectives of all other marketing efforts.