Marketing Pilgrim's "Mobile" Channel

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Consumers Say No to High Volume of Digital Ads

66% of consumers say they’re on the receiving end of too many digital ads and they’re not happy about it. After you file this one under, ‘not surprised,’ take a closer look at this graphic from eMarketer.

I’d like to have the email addresses for the 2% of US consumers who said they aren’t getting enough ads. Those are my kind of people.

As for those who said they were overwhelmed, they also said that they routinely ignore and / or delete messaging from frequent promoters. Even worse, 28% of US respondents said excessive marketing made them less likely to ever see the brand in a positive light.

Study Predicts the End of Cash and Card Transactions by 2020

Chase Bank has a new commercial that shows a woman at the zoo, stopping to deposit a check in the bank with her smartphone. She tells her daughter that all she has to do is take a picture of the check and it goes right into her bank account. Obviously confused by this marvel of technology, the child then freaks when mom uses her phone to take a picture of a lion. Cut to: lion prowling through the bank.

Clever and pretty cool. The way we bank is changing everyday thanks to online technology and smartphones. Most banks now allow you to transfer money and pay bills online. Some have systems that allow you to pay friends via an email address. And some allow you to swipe your phone over a reader in order to pay a cashier.

Twitter’s Promoted Tweets Now Available by Platform

We are becoming an increasingly mobile online culture (for those who can afford to be) and social options like Twitter know that their own success lies in making sure marketers who will pay for advertising, will want to use their service to reach their audience. Twitter sees this more than most since they are still under fire to truly generate revenue that matches the expectations of many.

One way they can attract advertisers is to increase the level of control and they have done that with introducing the ability to choose which platforms advertisers can place Promoted Tweets. Here is a look at the choices.

US Smartphone Users and Shopping: When They Are Checking Is Critical

We are quite aware of the phenomenon of smartphone use to help the shopping process for consumers. Price comparisons, deal hunting and availability are all areas where a consumer can use their smartphone to gain advantage over retailers. Add to that the idea of “showrooming” where retail stores are used to see physical products then those items are ordered online or purchased elsewhere, and retailers have a sticky situation in the mobile shopping world.

First, just what percentage of folks are using their smartphones to shop in the US? A study by Leo J. Shapiro and Associates as reported by eMarketer shows the following

With 2/3 of the respondents saying they use smartphones to help them shop that should be enough to make retailers stand up and take notice.

Second-Screen Branding: The Future of TV Advertising

Yesterday, I went to Walgreens. It’s not my first choice for drugstores, but I figured I’d give it a try. Why? Because last Sunday, I spent three hours watching a Walgreens challenge on Celebrity Apprentice. The celebs had to make a presentation for the new Walk with Walgreens program and it was all over my second screen app.

Walgreens was drilled into my brain and I liked it because I was watching a fun show on TV and playing a game on my iPad. Yes, I’m a walking, talking example of how second-screen branding works. At least I’m not alone.

Google Offers SMB Mobile Site Free For One Year

Yesterday, I asked you what smartphone users would see when they accessed your website through their phone. Does it deliver or does it fall short?

If you chose the second answer, have I got a deal for you. Google Mobile (aka GoMo) has teamed up with DudaMobile to help small businesses set up mobile-friendly websites.

The step-by-step system automatically converts your current website to mobile. Then it allows you to add important touches such as click-to-call, mobile maps and Adsense.

Obviously, this only works with sites that are light on the bells and whistles. Flash and e-commerce won’t translate but it’s an excellent opportunity for the small business owner who needs to get the basics to customers. To add to the incentive, they’re even going to host your mobile site for free for one year.

App and Mobile Browsing Up Nearly 5% Over Last Year

Depending on your half full / half empty point of view, a 5% increase in mobile activity is good / not that great.

comScore’s latest report shows that 49.5% of mobile subscribers downloaded apps in the past ninety days. That’s an increase of 4.6% over the three month average from late last year. (Check out the chart for specifics.)

But considering the constant barrage of new apps in the market, and Google’s new push with Google Play, I would have thought the number would be higher.

Then again, given that we’re looking at only about half a year’s time, a near 5% jump isn’t that bad. And, as you can see, there was an increase in all types of mobile activity including playing games and social networking.