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Twitter’s Promoted Tweets Now Available by Platform

We are becoming an increasingly mobile online culture (for those who can afford to be) and social options like Twitter know that their own success lies in making sure marketers who will pay for advertising, will want to use their service to reach their audience. Twitter sees this more than most since they are still under fire to truly generate revenue that matches the expectations of many.

One way they can attract advertisers is to increase the level of control and they have done that with introducing the ability to choose which platforms advertisers can place Promoted Tweets. Here is a look at the choices.

US Smartphone Users and Shopping: When They Are Checking Is Critical

We are quite aware of the phenomenon of smartphone use to help the shopping process for consumers. Price comparisons, deal hunting and availability are all areas where a consumer can use their smartphone to gain advantage over retailers. Add to that the idea of “showrooming” where retail stores are used to see physical products then those items are ordered online or purchased elsewhere, and retailers have a sticky situation in the mobile shopping world.

First, just what percentage of folks are using their smartphones to shop in the US? A study by Leo J. Shapiro and Associates as reported by eMarketer shows the following

With 2/3 of the respondents saying they use smartphones to help them shop that should be enough to make retailers stand up and take notice.

Second-Screen Branding: The Future of TV Advertising

Yesterday, I went to Walgreens. It’s not my first choice for drugstores, but I figured I’d give it a try. Why? Because last Sunday, I spent three hours watching a Walgreens challenge on Celebrity Apprentice. The celebs had to make a presentation for the new Walk with Walgreens program and it was all over my second screen app.

Walgreens was drilled into my brain and I liked it because I was watching a fun show on TV and playing a game on my iPad. Yes, I’m a walking, talking example of how second-screen branding works. At least I’m not alone.

Google Offers SMB Mobile Site Free For One Year

Yesterday, I asked you what smartphone users would see when they accessed your website through their phone. Does it deliver or does it fall short?

If you chose the second answer, have I got a deal for you. Google Mobile (aka GoMo) has teamed up with DudaMobile to help small businesses set up mobile-friendly websites.

The step-by-step system automatically converts your current website to mobile. Then it allows you to add important touches such as click-to-call, mobile maps and Adsense.

Obviously, this only works with sites that are light on the bells and whistles. Flash and e-commerce won’t translate but it’s an excellent opportunity for the small business owner who needs to get the basics to customers. To add to the incentive, they’re even going to host your mobile site for free for one year.

App and Mobile Browsing Up Nearly 5% Over Last Year

Depending on your half full / half empty point of view, a 5% increase in mobile activity is good / not that great.

comScore’s latest report shows that 49.5% of mobile subscribers downloaded apps in the past ninety days. That’s an increase of 4.6% over the three month average from late last year. (Check out the chart for specifics.)

But considering the constant barrage of new apps in the market, and Google’s new push with Google Play, I would have thought the number would be higher.

Then again, given that we’re looking at only about half a year’s time, a near 5% jump isn’t that bad. And, as you can see, there was an increase in all types of mobile activity including playing games and social networking.

Wealthy More App-t to Be Serious With Their Apps

A group has released findings about the wealthy and their approach to social media and the use of apps. It appears that there might be a reason why they are more wealthy than others. Apparently they don’t play idiotic time suck games and they also aren’t very prone to tweet.

Reuters reported on the findings.

Wealthier smartphone users are less likely to play games or tweet and will opt for news, travel or finance apps, according to a new study.

The research by The Luxury Institute focused on app usage among wealthy consumers, who earn an annual income of $150,000 or more. They tend to be older, with a mean age of 52.

Xbox Proves the Power of the Multi-Function Machine

Xbox has reached a milestone that speaks volumes about how we process digital entertainment. They reached the point where people spend more time watching video or listening to music on their Xbox than actually playing games.

The LA Times says that households now spend an average of 84 hours a month on the Xbox Live online service. Of that time, a little over half is devoted to entertainment options other than games. They say the average household spends 150 hours a month watching television so Xbox still has ground to cover but the strides they’ve made are huge.

Execs say that being an all-in-one entertainment portal was always the end goal. Now,  technology advances and Hollywood’s new found interest in digital presentation has helped them make it so.