comScore has just posted the results of their June 2011 survey regarding the funky, black and white squares and here’s what they found.
14 million mobile users in the US have scanned a QR code. That sound like a nice number until you put it in perspective. It represents only 6.2% of all mobile users.
60.5% of the code scanners were men, mostly between 18-34 with an income of over $100k.
Where did they find these codes? Nearly half said a print magazine or newspaper. A close second with 35.3% was product packaging. Posters, business cards, flyers and storefronts also made the list. The two strange choices were websites (27.4%) and TV (11.7%).