Google Think Insights just posted the results of a new study called “Understanding Consumers’ Local Search Behavior” which is all about understanding consumers’ local search behavior. There’s nothing terribly groundbreaking or earthshaking in the report but it’s great for validation if you’re not sure you’re going the right way. It’s also very authoritative if you’re in need of some data to sway a boss or client.
We’ll talk highlights then you can download the full report right here.
4 out of 5 consumers conduct local searches using either a smartphone (88%) or computer / tablet (84%)
These aren’t just browsers looking for a way to waste time while they wait for their lunch. These are people with a specific goal in mind. They want a fast, relevant answer. If you’re the first one to the party, you’re going to be their first choice . . . provided you’re close by (5 mile radius is best) and you have what they need at a decent price.