In 2012, we saw a huge spike in app downloads and usage on Christmas Day. 328 million downloaded happened on December 25, as compared to the monthly average of 155 per day.
This makes sense, because many people get new mobile devices or iTunes cards as gifts, so they rush to try them out. But what about other holidays? Tapjoy asked that very question and they came up with their own answer. They tracked app usage and engagement on three holidays then compared the data to an average day from the same month.
Who knew Chinese New Year was such a killer day for mobile! As for Valentine’s Day, clearly it was all those guys rushing to buy a last minute gift for their sweetie.