2013 was a big year for mobile advertising. An unprecedented number of companies and industries spent more than $3 billion in just the first half of the year versus $1.2 billion in the first half of 2012. But that’s just half the story. For the rest, we turn to the newly released “2013 Year in Review” S.M.A.R.T. report from Millennial Media.
Entertainment moved up one spot to the number one slot on the mobile ad spend chart. More than half of all mobile entertainment campaigns used video which helped push video ads overall up 18% over last year.
Retail dropped to second place followed by Telecommunications, Finance, and Consumer Goods. Here’s an interesting note – Pharmaceuticals made the chart for the first time coming in ninth for ad spending.