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Most moms watch video on their smartphone. . . but what are they watching?

special-moments-983535-mMobile and video are two of the most popular words in digital marketing these days. They’re also two words that strike fear in the hearts of many. I think it’s because they sound so technical. There’s equipment involved and sound. Why bother with all of that when you can slap a funny cat image on a Facebook post and call it a day?

Here’s why, because Facebook isn’t going to get you very far these days. Video, especially video on mobile is where it’s at and lucky for you there’s still plenty of room for newbies.

Today, we’re talking about mobile and video and moms with data from the BabyCenter U.S. Mobile Mom 2014 Report: Mobile Powers Mom’s Life.

Online marketing round-up: Verizon must pay, Enterprize gets a new name and more

Bundle of moneyFriday, Friday! Time for another round-up of interesting online marketing related articles and blog posts that didn’t make it on to Marketing Pilgrim during the week.

Bad Verizon, Bad

Verizon has agreed to pay a $7.4 million dollar fine for misuse of customer data. When you hear that, you probably think data breech or that they ignored customers’ wishes. But what they actually did was NOT give 2 million new customers a chance to opt-out of marketing offers within 5 days of signup.

Sounds kind of steep. It’s not like they used a customer’s credit card to charge a trip to the Bahamas. But the FCC is mad and that ain’t good. Going forward, Verizon will include an opt-out notice on every bill.

Mobile marketers, say hello to my medium friend

1399470_38547755This is the story of Goldilocks and Three Mobile Ads.

One day, Goldilocks was using her tablet to search for wolf repellent for her friend Little Red Riding Hood. Suddenly, a huge advertisement took over the entire screen. It was annoying and she had to stop what she was doing to make it go away. Too big, said Goldilocks and she continued to search.

Next, a tiny banner ad appeared at the very top of her tablet. She didn’t even notice it which is a shame because it was an ad for Talbot Brothers Wolf Repelling Capes. Too small.

Finally, a 300 x 250 medium rectangle ad appeared next to an article about cottage rental through Airbnb. Ah ha! It was just what she was looking for. Not too big. Not to small. That medium rectangle was just right! She clicked it and bought the gift for Little Red.

Facebook and Apple expand their global mobile advertising plans

eMarketer says worldwide revenue from business-to-consumer ecommerce sales will hit $1.500 trillion this year. That’s an increase of 20.1% over last year. A large portion of that growth is coming from China where more than 6 our of every 10 dollars is spent on ecommerce. By 2016, China is expected to beat the US in ecommerce spending and that’s just one of dozens of countries showing incredible growth in this area.

Now look at this:

ChartOfTheDay_1517_Worldwide_mobile_phone_users_n

By 2017, 5.1 billion people worldwide will be using mobile phones. Again, Asia is leading the charge but we’re also seeing growth in the Middle East and Africa.

When you combine the mobile phone usage with the rise in worldwide ecommerce, you can see why it’s important to think globally when talking about mobile advertising.

Do the locomotion with me: Instagram launches time-lapse video app

HyperlapseImagine a 45-minute walking tour of your farm compacted into 5 minutes. Or a 20-minute fashion show compacted into 2. Imagine what you could show your customers if you could do it quickly, without the dreaded shakes and without complicated editing.

The folks as Instagram not only imagined it, they made it so in a new app called Hyperlapse. Even the name is cool. And what makes it so special is an epic stabilization tool that allows you to record a ride down a hill on a skateboard as smoothly as if you were standing still. (Click here to see a comparison video.)

But is it easy to use? Of course it is.

Friday round-up: New tricks for Vine, SoundCloud makes money and more

August 22 RoundupIt’s Friday and I’m back with another round-up of stories that didn’t make it on to Marketing Pilgrim this week. Today we’re talking about new tools on Vine, SoundCloud gets into the money-making business and Tumblr takes a closer look at your photos.

Vine

Oh Vine. There was a time when my Twitter feed was filled to overflowing with quirky, mini videos of dogs sneezing and people falling off of things over and over again. Now, I see a couple a week. . . amazing how quickly we tire of these things.

App engagement is up but it’s still a game for the fortunate few

What time is it? It’s digital time. (Insert snappy dance music here.)

Here in the US we do love our internet connection. Between desktop, laptops, tablets and smartphones, digital time spent rose 24% in just the past year. The real star of the show is Mr. Mobile App. He’s so popular, comScore wrote a whole report about him.

Look at his meteoric rise over the past year. He basically swapped places with the desktop and is now responsible for 52% of digital time spent.

Comscore Digital Time 2014That means the app business must be booming, right? Well, yes and no.

The Chosen Few