Marketing Pilgrim's "Mobile" Channel

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The Daily for iPad Proves That People Will Pay for Good Content

A year ago, News Corp set out on a new adventure — the launch of a daily news magazine that could only be found on the iPad.

On the content side, it wasn’t much of a gamble. News Corp publishes The Wall Street Journal, The New York Post, the UK’s Daily Telegraph and hundreds of other papers around the globe. They also had some experience with paywalls for online versions of their newspapers, but The Daily had to be all that and more.

What they set out to build, was a news source that truly took advantage of everything the iPad had to offer; interactivity, linking, video and audio all working together to tell a story.

Mobile Super Bowl [Infographic]

I’m a Giants fan so I’ll let Pats fans win this one. It’s Sunday that matters :-).

The IAB (Interactive Advertising Bureau) put together this infographic (click through to see the full image) and a whitepaper taking a look at the mobile life of Giants v. Patriots fans. It was a close contest for sure and has no bearing on the result for this Sunday but it is fun to consider.

Sports is changing and mobile capabilities are helping to lead that charge. How do you intend to get involved in the game this weekend from an online point of view?

The Future of Cereal Packaging Includes a Digital Surprise

What did you read as you ate breakfast this morning? The newspaper or the back of the cereal box?

It’s a funny bit of pop culture behavior, reading cereal boxes, but Mark Addicks of General Mills says that on average, a person reads the text on their box 12 times. Some of those people are looking for calorie counts and nutritional information, but many are just passing the time as they eat.

I guess it’s a habit we developed as kids, since many cereal boxes came with games and fun facts on the back. Or perhaps it’s because cereal boxes are one of the few packaged items that we actually put on the table when we eat. Think about it. I’m having a frozen pizza, but the box is in the trash, not on the table.

US Mobile Ad Spend Grows Faster Than Predicted

In what seems like a rare moment these days, analysts are saying that they actually underestimated something rather than hyping it beyond recognition. Maybe there is hope after all :-).

This time it is about mobile ad spending in the US. eMarketer writes

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

The chart below offers the hope that this growth will be strong for quite some time.

Paid Apps Giving Way to In-App Purchase Model

Interested in building that killer app that will be your grand slam home run of your career? Convinced that you are absolutely certain that there are AT LEAST 5 million people out there that would give up $.99 in a heartbeat for your “awesome” app or mindless game? Well, that is great copy for someone trying to recruit developers but the reality of the app world plays out a bit differently.

That’s not to say that paid apps are dead. It’s just that they are going to be more like hitting the lottery rather than a solid business plan. According to a study by IHS Media Intelligence only about 4% of app downloads are paid for.

Internet Usage on Smartphones Continues to Climb

If you watch the commercials on TV, it’s easy to believe that the entire population of the Earth is walking around with a smartphone in their pocket. Not true, but that day is slowly approaching.

Google conducted a study of cell phone users in the US, the UK, France, Germany and Japan and found that globally, smartphones are on the rise. The UK had the highest concentration with 45%, up 15% from the first half of 2011.

The US is looking at 38% and Japan is the lowest with only 17%.

On the other hand, Japan has the highest percentage of daily internet usage on the smartphone. Germany had the biggest increase in usage from the first part of the year to the later.

 

Tablet Ownership Nearly Doubles Thanks to the Holidays

Looks like a lot of people found tablets and ebook readers under the tree this past December and that’s good news for marketers.

A new Pew Internet study shows that tablet ownership nearly doubled between the end of 2011 and the start of 2012. Take a look:

Okay, so 19% overall isn’t anything to write an article about, but look at the jump from just a year and a half ago. It’s pretty striking. What’s even more amazing is that ebook readers, which were expected to go on the decline thanks to tablets, popped up, too.

One of the biggest reasons for the jump has to be Amazon’s release of their inexpensive Kindle line. The iPad comes off as an expensive toy that only the wealthy can afford and the techy can understand. Amazon’s Kindle Fire is just the opposite. It’s not just lower in price, it feels like a product for the everyman.