A recent study by Viacom states that tablet users are most comfortable using their tablets in their homes. In fact, the number is 74% of the time. Why do you suppose that is?
Well, most tablets are Wifi only devices so it’s portability is somewhat limited. Of course, if you want to go to any room in a home with a Wifi connection that’s no problem. Of the most common rooms the study showed we see from eMarketer
Notice how the use goes down as you reach rooms where it is less likely to have a TV. No science there just an observation.
Now, what about the 25% of the time that the tablet leaves the property? Well, no real surprises here.