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Google’s Latest on Mobile and More

While Google scrambles to put together all of its disparate pieces into a cohesive product set it is still busy showing off the other areas where it feels it needs to be. Two of those areas that received attention in the past day or so are mobile and Google Translate.

First with mobile. Google released its “The Mobile Playbook: The Busy Executive’s Guide to Winning With Mobile“. You may think that all Google does well is search (and even that is hotly debated in many camps) but they are getting better at the content marketing game. This offering is pretty cool. Here is the table of contents to give you an idea if you want to look a little deeper

Here is a sample page from the Playbook looking at the definition of the local mobile user according to research

Mobile Spending on the Rise: There are 32 Billion Apps for That

How much do you spend on mobile in a year? Figure in the cost of data plans, apps and app upgrades, downloaded music and videos, maybe you even coughed up a buck for a ring tone?

All together, and combined with the rest of the world, you’re looking at a final bill of around $138.2 billion in 2012. That’s up 13.4% from last year.

The data comes from Strategy Analytics’ Global Mobile Media Forecast and the numbers are pretty startling.

Along with the rise in consumer spend, is the rise in advertiser spend. That’s expected to double this year hitting around $11.6 billion.

Apps are a huge part of the growth. They come in second behind data plans with 18.9% of the total mobile spend globally. 18.9% doesn’t sound like much, but it represents $26.1 billion dollars in sales.

Apple Takes a Bigger Bite Out of Mobile Impressions – Maybe

InMobi just released their Mobile Insights Report for Q1 2012 and they declared Apple the winner!

Now, before you get on me about my obvious bias (yes, I’ve seen the comments and emails), let’s set this data straight.

The report shows that iOS picked up 37% of all impressions coming in on InMobi’s network. Android’s no slacker though, as they pulled 34%. It’s RIM who was left in the dust with only 7%.

The chart to the right is a part of their Feb, 2012 infographic and shows a comparison to Nov 2011. There, you can plainly see Apple’s rise to the top, but there’s a little more to the story.

Anne Frisbie, Vice President and Managing Director, North America, InMobi, says:

Consumers Say No to High Volume of Digital Ads

66% of consumers say they’re on the receiving end of too many digital ads and they’re not happy about it. After you file this one under, ‘not surprised,’ take a closer look at this graphic from eMarketer.

I’d like to have the email addresses for the 2% of US consumers who said they aren’t getting enough ads. Those are my kind of people.

As for those who said they were overwhelmed, they also said that they routinely ignore and / or delete messaging from frequent promoters. Even worse, 28% of US respondents said excessive marketing made them less likely to ever see the brand in a positive light.

Study Predicts the End of Cash and Card Transactions by 2020

Chase Bank has a new commercial that shows a woman at the zoo, stopping to deposit a check in the bank with her smartphone. She tells her daughter that all she has to do is take a picture of the check and it goes right into her bank account. Obviously confused by this marvel of technology, the child then freaks when mom uses her phone to take a picture of a lion. Cut to: lion prowling through the bank.

Clever and pretty cool. The way we bank is changing everyday thanks to online technology and smartphones. Most banks now allow you to transfer money and pay bills online. Some have systems that allow you to pay friends via an email address. And some allow you to swipe your phone over a reader in order to pay a cashier.

Twitter’s Promoted Tweets Now Available by Platform

We are becoming an increasingly mobile online culture (for those who can afford to be) and social options like Twitter know that their own success lies in making sure marketers who will pay for advertising, will want to use their service to reach their audience. Twitter sees this more than most since they are still under fire to truly generate revenue that matches the expectations of many.

One way they can attract advertisers is to increase the level of control and they have done that with introducing the ability to choose which platforms advertisers can place Promoted Tweets. Here is a look at the choices.

US Smartphone Users and Shopping: When They Are Checking Is Critical

We are quite aware of the phenomenon of smartphone use to help the shopping process for consumers. Price comparisons, deal hunting and availability are all areas where a consumer can use their smartphone to gain advantage over retailers. Add to that the idea of “showrooming” where retail stores are used to see physical products then those items are ordered online or purchased elsewhere, and retailers have a sticky situation in the mobile shopping world.

First, just what percentage of folks are using their smartphones to shop in the US? A study by Leo J. Shapiro and Associates as reported by eMarketer shows the following

With 2/3 of the respondents saying they use smartphones to help them shop that should be enough to make retailers stand up and take notice.