Looks like a lot of people found tablets and ebook readers under the tree this past December and that’s good news for marketers.
A new Pew Internet study shows that tablet ownership nearly doubled between the end of 2011 and the start of 2012. Take a look:
Okay, so 19% overall isn’t anything to write an article about, but look at the jump from just a year and a half ago. It’s pretty striking. What’s even more amazing is that ebook readers, which were expected to go on the decline thanks to tablets, popped up, too.
One of the biggest reasons for the jump has to be Amazon’s release of their inexpensive Kindle line. The iPad comes off as an expensive toy that only the wealthy can afford and the techy can understand. Amazon’s Kindle Fire is just the opposite. It’s not just lower in price, it feels like a product for the everyman.