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Talk iPhone All You Want but Google Owns the Mobile Ad World

If you are taking mobile seriously for your business (and there is a high likelihood that you should) then you need to understand a few things.

First, the device and system wars between the Apple fanboys and Android maniacs are real but it’s a diversion. Why?

SImply because the second point, as shown by the findings from a Bytemobile study (link is for form to complete to get report) shows that while the Android v iPhone wars make for blog content, Google is laughing all the way to the bank by earning some 75% of all mobile ads through their properties.

Mobile Ad Dollars Versus Time Spent: The Great Divide

There’s a certain logic to the concept of spending the most ad dollars in places where people spend the most time. But then, bus shelter ads are effective. People don’t spend a lot of time there, but when they are there, they’re bored and probably more likely to examine the ad than an ad on a flipping magazine page.

Flurry took a look at the Time vs Dollars ratio and here’s what they found:

TV is looking nice and even. Web dollars are catching up to time spent and Radio is balancing out. But look at print and mobile. Talk about out of whack.

It’s interesting, because mobile is slowly becoming print’s replacement. Instead of buying the Wall Street Journal, people read it on their iPad. Instead of reading the TV Guide magazine, they let their smartphones remind them when their favorite shows are on.

Are You Ready for Mobile Facebook Ads? Here They Come!

Apparently, when Facebook filed its plans to go public, analysts saw nothing but “red flags” that the social network had thus far failed to monetize its 425+ million mobile users…

The disclosure sent up red flags for analysts, because the company also said it does not “currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.”

Talk about a “glass is half empty” attitude. For me, that looks like a huge opportunity for Facebook and I suspect that the dire warning was nothing more than the obligatory pessimistic statements needed when making any financial statement.

Anyway, it appears Facebook’s ready to give mobile advertising another crack with a major announcement in New York on February 29th.

Smartphone Data Should Tell Marketers to Get Mobile Now

Smartphones are not the wave of the future. They are the wave of now. Whether you are defined as a Millenial or someone older but with a substantial income the smartphone is a part of the existence of the majority in major demographic groups.

A recent survey from Nielson did more to state the obvious, especially for marketers, that the devices are being purchased and used in great numbers. If you are hesitating on your mobile strategy you could be leaving money on the table.

The demographics should tell the story for any company. Look at your target market. If they are likely to be carrying a smartphone then your marketing efforts better make the effort to reach them. It really is that simple.

Mobile Users Asked to Pay for NCAA March Madness

When you’ve got something people want, it only makes sense to ask them to pay for it, right? But that logic doesn’t always work when it comes to mobile content.

There are plenty of studies that show people are reluctant to plunk down more than .99 for an app they’ll likely use every day. On the other hand, several newspapers have had luck with mobile, paid subscribers.

Now, CBS and Turner are putting the paywall to the test with NCAA March Madness. Though the FAQ on March Madness Live is extensive, it boils down to this:

  • Games on CBS will run live on their website, free for all.
  • Games on Turner will run free online if you’re an authenticated cable subscriber.

7 Out of 10 Children Use the Family Tablet

There’s a new TV commercial with a mom and dad having a spell-talk discussion about whether it’s okay for their child to use their Pantech Element tablet. Dad’s concerned, but mom assures him that it’s okay, because it’s w-a-t-e-rproof.

Then there’s the new Kindle commercial with the sexy woman at the beach. She’s reading on a Kindle and she gets approached by a man who tries to prove his prowess by telling her about his expensive tablet. She instantly cuts him in half stating that her Kindle makes reading easier in the sunlight, and for less than he paid, she also bought a Kindle Fire so her KIDS can watch movies at the beach. Take that, fella.

As these commercials aptly illustrate, tablets aren’t just for grownups anymore.

Elections, The Olympics and the End of the World: What’s Next for Social Video

“In February 2011, Volkswagen’s ‘The Force’ ad stormed the Superbowl to become
the most shared ad of all time in just six days, jumping from 100,000 to 1,000,000
views in just a few hours.”

That’s the first line of Unruly’s “What’s Next for Social Video Insight Report” and it really explains it all, doesn’t it?

In the past, a clever TV ad might have sparked a round of water-cooler chatter, but now ads are shared, reviewed, parodied and copied within days of release. Ad pitchmen are becoming overnight stars. And heaven forbid you make a misstep (Walking in an”orgy” wonderland) everyone will know about before you can pull the commercial off the air.

TV commercials aren’t the only ones benefiting from the world’s love affair with shareable videos. Anyone can make a splash with a clever idea and a lot of luck.