Thanks to the invention of the smartphone, we can now keep on top of everything our friends are doing, all the time. Oh, and we can even call and speak to them, too! But why bother when you have Facebook, Twitter, LinkedIn and the like?
This past August, Prosper asked 294 smartphone and tablet users about their mocial usage, and though I’m not sure less than 300 is a good sampling, I’m pretty sure these numbers are in the ballpark.
Here’s the big one. 69.4% of users say they regularly read status updates from others and 65.6% look at photos on their phone. Updating their own social media status was slightly less important (53.4%)
For marketers, 26.5% said they use their device to “go to retailers’ pages to find deals while shopping.” Not bad.