Yesterday, I wrote about a stat that said more men than women remember and enjoy mobile ads. I stated that I never remember the ads I’ve seen and now I know why. The ads I’ve seen aren’t cool.
Westin Hotels and the Weather Channel had an ad campaign last year called “Wipe Away Your Weather.” You check the app for the current weather. If it’s snowing at your location, snow slowly fills your screen. You then wipe it away with your finger to reveal a sunny location courtesy of Westin Hotels. Relevant, location-based information served up with a relevant ad. Smart and cool.