With grocery prices on the rise and incomes on the decline, consumers are looking for new ways to make ends meet. For 33% of them, it’s all about using digital resources to plan their weekly shopping trip.
Acosta Sales and Marketing has released a new report called “The Why Behind the Buy.” The report is all about trends in grocery shopping and what retailers and marketers can do to stay ahead of the game.
In general, Acosta found that consumers are more conservative than they’ve been in the past and that this behavior is the “new normal.” It’s happening because shoppers are spending 3% more on an average grocery run but they’re getting a lot less. As the main grocery shopper in my house, I can say for sure that that fact is true.