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The Future of Location-Based Marketing is Cool. . . or Scary

Yesterday, I wrote about a stat that said more men than women remember and enjoy mobile ads. I stated that I never remember the ads I’ve seen and now I know why. The ads I’ve seen aren’t cool.

Westin Hotels and the Weather Channel had an ad campaign last year called “Wipe Away Your Weather.” You check the app for the current weather. If it’s snowing at your location, snow slowly fills your screen. You then wipe it away with your finger to reveal a sunny location courtesy of Westin Hotels. Relevant, location-based information served up with a relevant ad. Smart and cool.

Real Men Like Mobile Ads

File this one under, I’m not sure what to make of it, but here goes.

eMarketer reports that 69% of men, aged 18-29, remember seeing an ad on their mobile phone. This is compared to only 42% of women.

Now, here’s where it gets really wacky. 40% of men said they actually enjoyed the ads. Women? Only 15%.

Here’s the proof:

How crazy is that? The whole male side of the pie is interesting. “Dislike Very Much” got the least votes, but otherwise, you’re in the 20% range for somewhat, like, dislike and couldn’t care one way or the other.

Modiv Makes Mobile Coupons More Social

My name is Cynthia and I’m a couponer. I began redeeming coupons found in the Sunday paper, but soon graduated to buying multiple papers in order to increase my savings. Then I discovered printables – online coupons that I could download right from my computer, and digital coupons that applied directly to my store card!

It’s a coupon lollapalooza out there and one person can’t keep up with all the deals. That’s why I depend on the kindness of strangers who are willing to share their finds and that’s why I love what Modiv is doing to make coupons more social.

Modiv works with the technology that allows people to scan their groceries as they shop, then check out with their mobile phone. Now, they’ve added a mobile coupon wallet that is designed to reward couponers for sharing their booty.

NFL Completes End Run With Text-Message Super Bowl Ad

I know very little about football. I do know that going right when the other team is going left is a good thing. It’s all about getting around the opposition, right? And that’s exactly what NFL.com did with their Super Bowl ad.

While everyone else was asking viewers to follow them on Twitter or like them on Facebook, the NFL asked people to send a short text message and it worked.

The “Live Like a Millionaire” ad shows average guys living extravagant lifestyles. It leads to a tag that says you could win a million dollars by playing the new NFL Fantasy Football game. Along the way, a short text message request appears on the screen and eventually, the voice-over asks you text for more information on the game. (Click here to see the full commercial)

Chrome for Android Beta Arrives

If you live in the right place and are running Android 4.0 (Ice Cream Sandwich) on your Android device you can now get Chrome for Android. As the Google Mobile blog promises

Today, we’re introducing Chrome for Android Beta, which brings many of the things you’ve come to love about Chrome to your Android 4.0 Ice Cream Sandwich phone or tablet. Like the desktop version, Chrome for Android Beta is focused on speed and simplicity, but it also features seamless sign-in and sync so you can take your personalized web browsing experience with you wherever you go, across devices.

Here is the video telling you more.

If you have it or have tried it, let us know what your experience has been.

Google Claims Greater Security for Android Market

Maybe 2012 will be the Year of Online Security? There seems to be some talk about it these days and that is a good thing. We like to get excited talking about all the latest ways to communicate and the gadgets that enable that communication. We are all about getting the message across and finding out who did what and why online.

As marketers that is perfectly acceptable and good. It’s our job. An increasing part of that job, however, is the responsibility of ensuring the relative safety of our businesses in the online space. That seems to be more precarious than ever especially with the extensive movement into the mobile space.

Mobile Marketing is Hot, But for Facebook it’s Not

Facebook has a dirty little secret. They don’t know how to make money with their mobile app.

That may sound like no big deal, or even a little humorous, but its actually pretty scary. Facebook has one of the biggest user pools around and if they can’t find a way to make their smartphone users convert, then what hope is there for the rest of us?

The trouble stems from the fact that Facebook’s mobile app is a highly stripped down version of the real site. It’s about giving users a quick overview of what’s happening and a way to post an update while on the go. It’s not designed to handle the interconnected series of links, likes and lookarounds that keep people on the web version for 18 to 38 minutes per visit.