Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

The Financial Times Sees Success During These Mobile Times

One aspect of the current mobile revolution is that it costs money to be mobile and to be truly active on mobile devices. From the cost of the device to the cost of monthly data plans there are many people that will not have access to the mobile web much like the concerns that were in place regarding the Internet in general during its early years.

Of course, certain groups like high finance types have no problem here. It’s this kind of clientele, in fact, that has allowed one traditional publisher, The Financial Times, to see significant increase in mobile access of their content. They produced an infographic to make this point and it is a testament to the impact of mobile on those products where price is not an issue.

Tablets To Be Used By 35% of Online Users By 2014

The internet world is becoming increasingly mobile, we all know that. The trick for marketers is to decide just how much of their customer and user base will be involved in this movement. Even further it is imperative to understand what devices in the mobile arsenal are being used by you market.

If the numbers from eMarketer are any indication the rise in tablet usage over the next few years should make certain marketers really stand up and take notice. I say certain marketers because although the numbers from a general standpoint are impressive, just what percentage of YOUR target market will be using tablets can differ greatly for any number of reasons. Here’s the general projection fo the US tablet usage through 2014:

Gmail iOS App Back, Fingers Crossed All Around Mountain View

Two weeks ago Google put out their long awaited Gmail app for the iOS. Well, let’s just say it didn’t go well. Google’s Gmail blog gives a rather clinical assessment of the mess that was the Gmail iOS app v.1

Two weeks ago, we introduced our Gmail app for iOS. Unfortunately it contained a bug which broke notifications and displayed an error message, so we removed it from the App Store. We’ve fixed the bug and notifications are now working, and the app is back in the App Store.

In the short time the app was public we received a lot of helpful feedback and feature requests. This included requests for everything from bigger features like multiple account support to customizations like improved notifications and mobile specific signatures.

Android Malware Rises Dramatically

I am an Android user but I will say one thing that I have stayed very cautious about is apps. In other words, unless the app comes from a trusted source (large company etc) I won’t touch it. There is even some trepidation on those apps but at least I can convince myself that the risk of malware is at least lower.

Well, if the current report from Juniper Networks is accurate, my concerns are merited. In fact, the rise in malware has been so rapid (up by 472% since July of this year) that Android is looking a lot like Windows when it comes to viruses and malware. It’s a growing problem for companies and individuals alike.

And what sits relatively problem free? Apple products of course. There is something to be said for the walled garden, huh?

Check out the infographic giving more details about this problem. Stuff like this makes me think, hmmmmmm, that iPhone does look pretty nice and I could get a new friend called Siri as well. When’s that contract up?

MillennialMedia Q3 Shows Rise in App Downloads and Video Ads

2011 is headed into the home stretch, so it’s time to look back at what the third quarter had to offer. Yes, it’s time for another look at a MillennialMedia SMART report.

Overall, the report shows that mobile advertising is still on an upswing which shouldn’t come as a surprise to anyone. What might surprise you are the stats themselves. Like this: Watch Video as a post-click campaign action rose 78% over last quarter. It jumped from 18% to 32% making it one of the top 3 trends of Q3.

Video is everywhere. More advertisers are using video to show off features and benefits of their products. Others use video as a source of entertainment creating a positive (and hopefully viral) experience that shoppers will learn to associate with a brand.

Mobile Users Want Incentives Before They Agree to Shop

A recent survey of 1,000 consumers returned a very nice result — 62% said they’d be willing to make a purchase on their mobile device. . . but only if they were incentivized to do so. Coupons, discounts, loyalty points and gift cards were all mentioned, but oddly, so was text alerts. So maybe it’s not so much about saving money, as it is about being given an easy link to click on.

According to the survey, which was conducted by Sybase 365 and the Mobile Marketing Association (MMA), shows that mobile interest is increasing at a rapid rate. Last year, only 32% of those surveyed said that an incentive would encourage mobile spending.

Retailers Get Creative With Recordable Codes and Snappy Apps

According to IBM, a record number of shoppers will shift their shopping from PC to mobile this holiday season. For stores with a brick and mortar component that means finding a way to tie together traditional retail shopping with a digital twist.

Come On Get Snappy

Old Navy is doing it with their Snap Appy app. Use the app to scan the Old Navy logo as you wander the store and you’ll get rewarded with games, coupons and other surprises. You can also scan special “snap marks” to get more information about that piece of clothing.

Old Navy spokesperson Deborah Yeh says the app is part shopping tool and part entertainment. It’s designed to keep the customer in the store longer as they engage more deeply with the products on the shelves.