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Mobile Paid Search Offers Bigger Bang for the Buck

Now that more people are using their mobile devices to search and shop, more advertisers are paying for mobile ads — it’s the circle of life and it’s working out well for everyone involved.

New numbers from Performics show that smartphone CPCs are still a real bargain, coming in at around 40% less than desktop CPCs. The one mobile exception is the tablet, which, last week, rose 20% over desktop CPCs.

When compared to last year, mobile impressions and click shares are both way up. Says Performics:

“We now predict that mobile paid search will make up 25.4% of all clicks (desktop + mobile) in December 2011, up 8 percentage points from our projection a month ago.”

For those visual learners in the bunch, here’s a graph that tells it like it is.

Mobile and Retail Continue to Evolve Together

There are certain things that you just know with regard to the internet space and one of those is the link between mobile and retail. They work well together. It makes sense. Going on gut, however, usually isn’t enough to convince others as to why you feel the need to increase spending on mobile efforts if you are a retailer.

So to make the point a little clearer that mobile and retail are becoming more joined at the hip than ever, we look to an eMarketer article that first highlights data from comScore which tells us that mobile users are truly relying on their devices to help them make purchase decisions.

Black Friday Online Sales Up 24% Over Last Year

Another Black Friday is over and in the books and it looks like a good time was had by most.

IBM Coremetrics estimates a 24.3% increase in online sales over last year. As you can see from this chart, midnight was the magic hour with a nice spike over the last two years. This is likely due to the fact that many major chains made holiday prices effective at midnight online as well as in stores.

Sales peak in morning then slowly taper off, but still 2011 stayed well above the numbers from previous years with slight exceptions. (Can anyone account for that crazy early morning spike in 2009?)

Breaking it down by category, Department Store online sales were up 59%. Home Goods was up 48.8% and Apparel was up 47.2%. I like those numbers.

A Banner Day for Black Friday Retailers

This year, Black Friday began earlier than usual with many chains opening on Thanksgiving and even more starting as early as midnight instead of the usual 4 or 6 am on Friday.

Toys R Us cashiers can take comfort in knowing they’re not the only ones slogging through the holiday madness. The folks at IBM Coremetrics are at their desks, turning out data as fast as they can.

So far, they say this Thanksgiving 2011sales were up 39% over last year and that it was a “banner shopping day” for online retailers.

Mobile traffic to online retail sites was also good with 15.2% of consumers using a device to log-on. That’s up 6.45% from 2010.

11.09% represents the number of folks using their mobile device to actually buy items and that’s also up from 4.25% in 2010.

Will 2012 Be the Year of the App?

The numbers vary from day to day, and source to source, but best guess is that Apple has around 500,000 apps in the store. Android Market has approximately 300,000 active apps and the Windows Marketplace has 40,000. That’s a lot of apps.

According to the Millennial Media Mobile Mix for October, Music and Entertainment is now the number one category of apps. This is up over last year, when the category came in 4th and 5th. (They used to be counted as two separate categories.)

Last year, Games held the number one spot but have dropped to number 2, kicking Mocial down to 4th place. Holding steady at number 3 is Communications.

Millennial asked developers about their app plans for 2012 and here’s what they had to say:

New Google Search App for the iPad Arrives

As with most search updates and innovations the easiest way to see just what can be done is to watch the video. Thank you Google Inside Search Blog.

Right now I am searching for a way to quickly navigate safely to Thanksgiving. I’m ready how about you?

iPad Tops Kids’ Holiday Wish List

The electronics department of Santa’s workshop will be putting in extra hours this year as more kids are adding tech items to their holiday wish list. What’s number one? It’s not a video game player, it’s an iPad.

According to a new survey by Nielsen, 44% of kids 6 to 12 years old are interested in owning an iPad, and iPod Touch came in next at 30% and 27% want at iPhone.

Here’s how the tech items stack up:

All things considered, video game consoles are pretty low on the list, which is a good indicator of where we’re headed. Why own a player that can only handle one brand of game, when you can own a device that allows you to play multiple games, including Facebook games and connect with friends while you do it?