I am not completely convinced of many things surrounding trending. Why? Because few things in this world have the staying power to be around long enough to establish a true trend. Of course, you can call anything for any time period a trend if you want but calling an ant a tiger doesn’t make him a tiger if you get my drift.
One thing you can see over a short period of time, though, is an impact. Trending is the longer term whereas impact is the short term change in numbers or behavior. Sometimes the impact is really obvious like that of the release of the iPhone 4S back in October of 2011. Based on some findings from a Nielsen survey there may be a new joke in the mobile space that goes something like this.
Q: How do you stop Android from gaining more and more market share?
A: Release a new iPhone.
Take a look. It may be that simple. Look at the short term impact on percentage of new acquisitions going from Android to iOS. It’s startling.