If you didn’t know there’s power in marketing to moms, you haven’t been paying attention. But today’s message is about the mobile mom. Take a look at this graphic from eMarketer.
Not only are moms more likely to own a smartphone than the general public, they’re using it to go online in much greater numbers.
The reason they’ve become so attached to their phones is obvious, it’s a time and sanity saver.
The mobile phone allows mom to check her email, order Pizza Hut for dinner and buy shoes for the kids (at a discount) all while she’s waiting to pick up Johnny from soccer practice.