QR codes are popping up everywhere. Not long ago, these mysterious patterned squares could be found in an occasional magazine or on a mailer. Now you can find them on grocery displays, packaging, even on bus shelters.
More QR codes must mean more people are using them! Right? Sort of. A new study from Chadwick Martin Bailey shows that people are scanning, but they don’t know what do with the results.
Here’s a visual from Marketing Charts:
I’m part of that top line, too. When QR codes were new, I scanned them all the time. Now, I rarely bother. I find that most codes just lead me to a website that I could have arrived at more easily by typing in the URL. Other than that, I’ve been led to a few recipes and some behind the scenes videos for movies. Nothing thrilling and certainly nothing worth sharing.