If content is king, then context is queen — I’d like to take credit for that line but it came from Flurry and their recent report on The Who, What and When of iPhone and iPad Usage.
What I love about this report is that it breaks down mobile users into personas to see if they favor the on-the-go iPhone or the laid-back-at-home iPad. Check out the results:
The yellow lines are the iPad users, the green the iPhone lovers. There’s some crossover because some people belong in more than one category – mom could also be a Bookworm and a small business owner.