A mobile device used to be a luxury, an item that only the geeky few would own let alone use on a daily basis. But now you’re the odd man out if you don’t have a mobile phone in your pocket. Check out these stats from Forrester Research:
- More than 2 billion smartphones installed worldwide
- They’re in the hands of 31.3% of the world’s population
- Massive usage in three countries: More than 64% in the UK, 64% in the US, and 66% in Hong Kong.
- Three-quarters use their smartphone to access the internet at least once a day.
This is great news for marketers, right? Well, it would be if we weren’t going backward through the history of online marketing.