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Google Maps Update for iPhone Released

posted on March 5, 2013

Maps Blog iPhone App UpdateRemember back in the day when Google Maps wasn’t even available on iOS and the new Apple Maps was received with such vigor (-ous contempt)? All those long months ago in the Ice Age of the Internet (October 2012 or thereabouts) people from around the world were singing the praises of Apple Maps……not.

Oh how times have changed. Here we are now in the future, some 4 Internet months or so and now all is well with the world again. Google Maps, the app, is allowed in the walled garden that is the Kingdom of Apple and today even announced some upgrades for its iPhone apps. Oh joy.

The Google Maps blog (formerly the LatLong blog) reports

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Google Releases New Click to Download App Ad

posted on March 4, 2013

google app promotionIt’s hard to stand out in a crowd, especially if you’re a brand new mobile app from a small company but Google is here to help. They’ve just released a new AdWords add that lets users download an app directly from iTunes or the Google Play store.

Seriously, Google, you’re not going to leave a dollar on the table are you?

Google’s been using Click-to-Download ads since 2010 (can you believe it), but this new version makes the process easier and smarter.

The biggest change is in the delivery. The new system is designed to show the ad only to the right type of mobile user. Promoting an iPhone app, it won’t show up on an Android phone. Not iPad friendly, the app ad will only show up on an iPhone.

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Batter Up! MLB Ticketing Via Passbook Grows This Season

posted on February 27, 2013

MLB At Bat App on iPhonePeople love to put baseball out to pasture with quaint old activities of yesteryear like rocking the summer night away on the front porch with family and regularly sitting at the same table for dinner.

Of course, those folks aren’t paying attention since baseball is likely the leading major sport when it comes to its digital presence. As a purchaser of the MLB.TV Premium service just yesterday I can now experience first hand what it means to get baseball on every device at any time for not a lot of money. It’s pretty cool (although bandwidth issues are a concern, are you listening MLB?).

Another way that baseball is proving its digital chops is the expanded use of Apple’s Passbook for ticketing. GigaOm reports

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Year-End Report Shows Spikes in Holiday, iPhone and Live Video Viewing

posted on February 27, 2013

ooyala live videoOnline video management service Ooyala just released their 2012 Year-End Video Index Report, which summarizes the video viewing behavior of 200 million unique viewers in 130 countries. I’d say that’s a pretty good sampling, wouldn’t you?

Many of their conclusions are one’s we’ve heard before; more people are watching digital video, more people are watching on their mobile devices. But they also found a few behavioral quirks such as this one:

In Q4 2012, viewers watched live video content 18 times longer on desktops, five times longer on tablets, and four times longer on mobile devices versus VOD content on those same devices.

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New Google+ Sign-In System Makes Sharing More Interactive and Precise

posted on February 26, 2013

signin with googleGoogle+ just launched a brand new sign-in system for third party sites that sounds a whole lot like. . . . okay, I won’t say it, but we’re all going to think it anyway. This new sign-in system allows anyone with a Google account (so. . . all but five people on the internet) to login to a third party site with one click (several clicks the first time, but one after that). But it’s more than just an easy button, the new Google+ sign-in system is the next step in social sharing.

The first time you use the sign-in on a site, you’ll be asked to login to your Google account, then choose your permissions.

google permissions

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Warning: Using a Mobile Phone While Shopping Leads to Unplanned Purchases

posted on February 26, 2013

ipsos reason cloudA new IAB study offers more proof that offline retailers needn’t fear the mobile shopper. Sure, they may be using their phone to see if they can find a better price online, but one third of those showroomers made an in-store purchase anyway.

The new report, which was compiled by IpsosMediaCT, doesn’t deny the fact that mobile encourages online shopping, it does reveal a few bright spots for offline retailers.

First off, let’s be clear about the numbers. Only 31% of consumers use a mobile device while shopping in a store. I say “only” because that means that the majority of consumers who walk through your door are going to follow traditional shopping behaviors.

That doesn’t mean you should ignore the wants and needs of the mobile shopper, but it’s good to have perspective.

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Is Foursquare’s Credit Card Deal Too Little Too Late?

posted on February 26, 2013

Foursquare Burger King Offer VISABe honest, how many of you REALLY use Foursquare?

Yesterday, AdAge reported on a new program being rolled out by the company with Visa and MasterCard that mirrors a program they have had in place for a while with American Express.

Looking to unlock a new revenue stream, Foursquare is announcing new partnerships with Visa and MasterCard that will let credit and debit card holders claim discounts at participating retailers.

The deal is essentially replicating what the company has had in place for going on two years with American Express, a program that enables people to “sync” their credit cards with Foursquare to claim discounts that appear as credits on their statements simply by checking in to a participating location.