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Yahoo Plays Catch-Up with App Install Ad Test

Yahoo app adWe all know that the fewer clicks that stand between you and your customer, the better chance you’ll have of them completing the purchase. This is especially true for app installs.

Late last year, the number of iPhone apps in the iTunes store was somewhere between 760,000 and a million. A dedicated employee at Gigaom figured out that if you bought all of the paid apps your final bill would total $1.13 million! That’s a lot of cash up for grabs and that’s just a small portion of the total. Add in Android and Windows apps and all of the in-app moneymakers and ads on apps. . . .

Gartner says that by 2017, mobile apps will generate revenue of more than $77 billion, making apps one of the most popular computing tools for users across the globe.

Majority of Marketers Say They Don’t Have the Digital Tools They Need to Succeed

Top PrioritiesThe newly released 2014 Digital Trends report from Econsultancy and Adobe shows that both B2B and B2C marketers are making big changes in the way they reach out to their customers. Unfortunetly, only 23% of marketers believe they have the tools they need to succeed.

Marketers said they were concerned about social media curation tools that block business messages. Others worry that we’ve given customers too many ways to buy exactly what they want so competition keeps growing as customer loyalty fades. But the biggest is the speed at which digital marketing keeps changing.

Said one respondent,

“The creative use of technology coming through the generations [is a key trend]. The 40-year-old marketing director doesn’t have the understanding and natural intuitiveness of the digital natives and so can’t imagine what is coming next. The hyper-connected generation and all its baggage is fast on the horizon.”

Working with a Virtual Team? Microsoft’s Office 365 Gets Social, Gets Smarter

Office 365Microsoft’s Office 365 is a suite of programs that you can access from anywhere because the components reside in the cloud. Create a presentation on your office computer, email it to the team from your iPhone while you’re on the plane, present the presentation to a customer two states over using your iPad.

But cloud computing isn’t just for people on the go, it’s also a way of creating an office environment when your team members are scattered all over the globe. But this isn’t an advertisement for Office 365. What it is, is a look at the rise of the office graph.

Mobile Advertising: How To Outperform Your Competition

mobileIt’s an epidemic. People everywhere are addicted to their mobile devices.

On average Americans are using their desktops less and spending about 158 minutes every day on their smartphones and tablets.  That’s over 40 full days a year!

While there is definitely a drastic shift in technology usage with 64% of mobile users actually making a purchase after seeing a mobile ad, nearly 74% have yet to receive mobile ads from their favorite brands.

Are you on the mobile bandwagon?  Now is the time to hop aboard or be left in your competitor’s dust.

Let’s take a look at four key strategies to help you optimize your mobile ads and outperform your competition…

1.    Make the move from clickable to tappable ads

Tweak Round-Up: YouTube, Pinterest and Twitter

Pin It ChromeA few of our favorite social media players made tweaks to their systems this week. Nothing that’s going to change how the game is played but it’s nice to see them refining their tools for a better experience. (Better experience means more users and more users means more eyes on your ads.)

Pin It for Chrome Gets Smarter

To encouraging more pinning, Chrome users will now see a Pin It button when they mouse over an image.  If you don’t like this functionality, you can shut it off via options then use a right click to access the Pin It button.

Two things jump out at me on this. First is Pinterest’s phrasing:

This makes it easier and faster than ever to save articles, blog posts, recipes, products, and more, and then get back to browsing.

We’ve Got Smartphones and Tablets Covered: So What’s Next?

Here’s the thing about marketing and technology; as soon as you think you’ve got it all figured out, something new comes along and you have to start all over. You could let it frustrate you or you can accept it, get excited by it and make it work for you.

Look at this chart from today’s new Millennial Media Mobile Mix.

Millennial Media Device Charts Feb 2014

These charts show ad impressions by type of device. 2013 on the left compared to 2012 on the right. See the change? The smartphone portion of the pie was smaller in 2013. Not a lot, but smaller. Feature phone impressions grew slightly but most of the shift went to Non-Phone Connected Devices.

WhatsApp(ened)? Facebook Paid $19B for an Instant Messaging Company? Seriously?

WhatsApp

That typical exchange? Worth, wait for it, $19 BILLION!

That’s how much Facebook just paid for messaging service WhatsApp. Who app? Exactly!

WhatsApp is the YouTube of 2014, in that it’s the largest venture back acquisition of our time–earning Sequoia approximately $3B on its $60M investment.

Crazy stuff huh?

While I’m not personally a user of WhatsApp, apparently 400M+ are using the service. That apparently caught the eye of both Google and Facebook, despite Facebook previously turning one of the co-founders down in a job interview. As Pretty Woman once said, “big mistake, huge!”

Steve Jobs once criticized Dropbox as being a feature, not a product. And, that’s kinda how I see WhatsApp. I certainly can’t see why it would be worth $19B, especially when you consider the company has vowed to never sell ads!