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Hallmark Jumps on the Second Screen Bandwagon

Ever since we discovered that people watch TV with their smartphones in hand, second screen technology has taken off. Some companies are using it to offer an extra layer of content to a movie, while others are strictly for ad purposes.

This past week Hallmark Channel partnered with 44Doors to deliver a holiday gift from Billy Ray Cyrus to his fans. A QR code appeared on the screen during the airing of Cyrus’ movie Christmas Comes Home to Canaan. Accessing the code, allowed fans to download the song “Home” which was written specifically for the movie.

Tim Hayden of 44Doors told MobileMarketer:

“An increased volume of viewers and sustaining that audience throughout Christmas Comes Home to Canaan was a primary objective, while the data analysis from the actual scans and downloads will help the network and advertisers to better understand audience viewing behavior, device preference and geographic location.”

Mobile Data Usage Up Across All Age Groups [Report]

Maybe now we can start talking about the Age of Mobile rather than wondering if this is simply the year of mobile. It’s here for sure and the increased use in mobile data is certainly pointing to that reality. Here is a chart from a Nielsen study that helps make the point

This is an interesting study that also points out the great mobile divide that separates the 35 and under crowd from the rest of the mobile world. They use a lot more data and will be around a lot longer that the older folks so this is only going to get more intense.

Facebook to Start Mobile Ad Program?

I have decided that whenever a “report” comes from anywhere, even a “well-respected” source, that is not based in an actual announcement but is “rumored” to be in the works by “as early as” a certain date, that the title of the post will have a question mark? Why? Because it used to be that news was about something that has actually happened and is being reported on. Now the definition that works better, especially in the Internet and social media marketing space is “something that has been maybe, kinda, sorta leaked by someone in a company looking to make an impression on a news agency OR an intended leak by a company to build buzz about something that is at least 90 days away fromreality.

Asian-Americans and Hispanics Top the Early Adopter Chart

14.4% of Asian-Americans use tablets on a regular basis. Not a huge number, but when you compare it to the only 10% of blacks and whites, it presents a different picture.

A new study from eMarketer shows that Asian-Americans are on top when it comes to the early adoption of both tablets and ereaders.

Asian-American adoption rates are expected to stay high for the next few years. Felipe Korzenny, Ph.D., stated that this is likely due to the fact that Asians are more educated than average and they have higher incomes. But what’s driving the early adoption among Hispanic users?

Hispanics come in second for tablet ownership with 12.6%. eMarketer predicts that it will be 2013 before Non-Hispanic whites catch up and 2014 before they take the lead.

Google Goggles Improvements Add to Your Search Options

Search sure has come a long way from its blue text link beginnings. While the desktop and mobile versions of Google still offer some of those options there are so many different ways to search now it’s hard for marketers to get their arms around optimizing it all.

Voice search adds a whole new dimension to the discipline and Siri has upped the ante (at least initially as it seems that its Beta tag is proving it should be just that, in beta). The other side of the “new search” has been products like Google Goggles which allows users to take a picture of what they are interested in learning more about then letting Google (hopefully) either identify the object in question and supply additional information about it. I have used the service before and found the need to frame and click an item perfectly was clunky. Now it appears that that has changed.

IAB’s Lists Top 15 Mobile Shopping Cities

Which US city has the most mobile savvy shoppers? I’ll give you a hint, it’s a big city, but not one traditionally known as a shopping mecca. Cross out New York (#2) and San Francisco (#11).

Give up? It’s Houston, with a mobile shopper savviness index of 122. Apparently, the stars at night aren’t the only thing big and bright in Texas. They have the highest percentage of consumers with mobile phones (67%). They also score the highest for retail and social media apps and they love mobile coupons. So, if you run a business in Houston, take note!

This information is part of the IAB’s Mobile Marketing Center of Excellence.

Click through to see the entire infographic which is pretty cool.

Majority of Smartphone Shoppers Do it at Home

It’s kind of ironic, but more people use their mobile phone to shop from home, than use it while on the go. If that doesn’t prove that mobile phones have become part of our daily lives, what does?

comScore studied the shopping habits of smartphone owners this past September and came up with some interesting numbers.

“In September we saw two-thirds of all smartphone owners perform shopping activities on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store”

So what are folks shopping for? Not surprisingly, the majority of the purchases (47%) are for digital goods such as apps, music and ebooks. What is a surprise is that clothing and accessories rank top for physical goods with 37%. After that, it’s back to the virtual world with daily deals, tickets and gift certificates.