Google has turned another experiment into a full tie feature this time in their Maps environment and much to the chagrin of URL shortening services it cuts into their business much like Twitter’s t.co shortener announcement did recently.
Now if you have a link in Google Maps that you want to share or whatever you can shorten it within maps without having any add-ons to get you there. Here is a picture of the newly full-time option as incorporated in Google Maps (this comes from the Google LatLong blog).
What this really means is that Google is making sure that they get the attribution credit for traffic coming from maps through ‘standardizing’ this feature. It has worked well for Titter thus far so why not in this instance. Also, when it comes to mobile, less is more. The blog tells us