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2 Out of 3 Moms Use Mobile to Access the Web

If you didn’t know there’s power in marketing to moms, you haven’t been paying attention. But today’s message is about the mobile mom. Take a look at this graphic from eMarketer.

Not only are moms more likely to own a smartphone than the general public, they’re using it to go online in much greater numbers.

The reason they’ve become so attached to their phones is obvious, it’s a time and sanity saver.

The mobile phone allows mom to check her email, order Pizza Hut for dinner and buy shoes for the kids (at a discount) all while she’s waiting to pick up Johnny from soccer practice.

So What If Facebook Bought Gowalla?

The rate of rumors being truth in this industry is increasing at an alarming rate.

Just take the recent “Facebook Has Purchased Gowalla……Maybe……We Think…..Well, There Are Plenty Of Signs Pointing to It…..Actually Since Mars and Jupiter Are Aligned It Looks Like A Go”. Now Kara Swisher has posted an e-mail that she transcribed from a Gowalla “leaker” saying that the ink on the deal isn’t dry blah, blah, blah.

Who cares?!

I mean really. If Gowalla was bought at a nice price the only people that benefit are the investors. That is not likely to be you or me. If Gowalla was purchased by Facebook it means nothing other than maybe Facebook will be looking at a location based service again but let’s remember that their past efforts in this area ended in a resounding thud.

The Impact of Mobile on Thanksgiving Shopping [Infographic]

When it comes to online shopping, the desktop still rules over any mobile device, but the tide is shifting at a pretty nifty rate.

E-Commerce company Monetate put together an infographic that looks at the impact of mobile and tablets versus desktops. The data represents only online shopping from Thanksgiving through Cyber Monday.

Right off the bat, you can see that the desktop lost a little ground this year when compared to last year. Mobile rose from 3.1% to 7.36%, a nice little bump, but I expected it to be higher. And the conversion rates are not so good, but that’s to be expected given the difficulty of processing a shopping cart on a tiny screen.

Tablets are a surprise, rising from almost nothing (1.06%) in 2010, to 4.68% in 2011.

Carrier IQ: It Must Be A Big Deal If Sen. Franken Speaks Up!

There is a lot of privacy and mobile phone these days as it relates to the software that exists on many (if not most) smartphones call Carrier IQ.

It’s to be used, in its purest sense, to help carriers ID network issues. Ah but as with so many other things in the Internet space, it can do so much more and most of it is what no one should be doing which is watching everything you do on your phone including claims of tracking keystrokes. If you want the complete and gory details you can find articles here, here and here. Apparently, the software is used by AT&T and Sprint but not Verizon and Google claims no affiliation with the software and Apple stopped with iOS5.

Video Ad Are Increasing and So Are the Views

Everyone expects to see commercial breaks when they sit down to watch TV, but commercial breaks on online videos. . . that’s another thing.

When sites like YouTube began offering up short-form entertainment, people weren’t willing to watch a commercial, before, during or after. So they slapped an Adsense banner ad across the bottom of the vid and called it the cost of doing business.

But online video has experienced explosive growth in the past year and video ads have grown right along with it. Look at these numbers from FreeWheel:

Foursquare Launches Improved ‘To Do List’ Save Button

You’re reading New York magazine online when you spot a review of a new sushi restaurant. It’s in a part of the city you go to a few times a month, and you’d like to check it out. If only you had an easy way to remember all the details. . .

Introducing, the new and improved Save to Foursquare button! When a reader clicks the button, they get a pop-up that allows them to add the location to their Foursquare To Do list.

If the user has Radar enabled on their new iPhone, they’ll receive a notification when they are in the area, reminding them to stop by. Without Radar, notifications will only pop after check-in, which is rather pointless.

33% of Shoppers Use Apps or Websites to Help Them Grocery Shop

With grocery prices on the rise and incomes on the decline, consumers are looking for new ways to make ends meet. For 33% of them, it’s all about using digital resources to plan their weekly shopping trip.

Acosta Sales and Marketing has released a new report called “The Why Behind the Buy.” The report is all about trends in grocery shopping and what retailers and marketers can do to stay ahead of the game.

In general, Acosta found that consumers are more conservative than they’ve been in the past and that this behavior is the “new normal.” It’s happening because shoppers are spending 3% more on an average grocery run but they’re getting a lot less. As the main grocery shopper in my house, I can say for sure that that fact is true.