Bloomberg reports that AOL is cutting back to 3 minutes of commercials per hour. If they were previously running 6 minutes per hour, it’s no wonder they had trouble keeping listeners tuned in.
AOL Radio’s General Manager Lisa Namerow says that too many ads was the most common complaint among listeners. Not surprising, as we’ve learned that consumers have very different feelings about ads in different formats.
For example, TV watchers tolerate, and sometimes even enjoy, the commercials that run during their favorite shows. But surveys have shown that people don’t like seeing ads when they watch those same shows online. Maybe it’s simply a case of not knowing how to complain when it’s a TV or radio ad. With online, it’s easy to hit that contact us button and grouse.