Everyone expects to see commercial breaks when they sit down to watch TV, but commercial breaks on online videos. . . that’s another thing.
When sites like YouTube began offering up short-form entertainment, people weren’t willing to watch a commercial, before, during or after. So they slapped an Adsense banner ad across the bottom of the vid and called it the cost of doing business.
But online video has experienced explosive growth in the past year and video ads have grown right along with it. Look at these numbers from FreeWheel: