Remember when TV commercial breaks were used to grab a snack from the kitchen? Now, people are using commercial breaks to look up coupons for snacks, chat with friends and check their email. It’s not enough that we multitask all day long at work, but now, thanks to tablets and smartphones, we’re doing it during our leisure hours, too.
New numbers from Nielsen show that 42% of tablet owners use the device daily while watching TV. 40% of smartphone owners reported the same with up to 24% saying they did it at least a few times a week.
What are they doing on those devices? Mostly checking email, but social networking was also popular with women. Men were more likely to check sports scores and 46% simply took their browser for a spin to see what’s what.