Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Deloitte Offers Insights on Killer Apps

So you built it, but they didn’t come. It’s not surprising. Mobile apps may be growing in popularity, but they’re also growing in number and the latter far outweighs the former.

According to Deloitte’s new strategy insights called Killer Apps, creating a popular mobile app can be harder than it looks.

Just take a look at this chart showing the number of available apps over the past few years.

In order to stand out in this crowd, you have to have two things; a killer app and a great marketing plan. Common sense, right? Maybe not. In Deloitte’s study, they found that people often develop an app when all they really need is a mobile version of their website. Rule number one, don’t make an app just for the sake of making an app. Same goes for mobile games. They are the number one selling category of app, but simply slapping your brand on a repetitive or knock-off game won’t do.

Syfy Gets Social With Shazam, Get Glue and Alphas

Last night, Syfy premiered their new super hero series Alphas, along with a set of super social apps.

In the week leading up to the series, GetGlue offered a Coming Soon badge which is now “out of print.’ As a reward for checking in weekly, gluers can now earn up to 14 additional badges including one for each character and one for each of their Alpha powers.

Syfy is running an even higher profile promotion with Shazam, the music identification app that now works for TV shows, too. During the show, viewers were prompted to point their iPhones at the TV screen, then activate the Shazam button. The app listens to make sure you’re really watching Alphas, then returns a lists of additional goodies. In this case, it was behind the scenes videos, wallpaper downloads and a sweepstakes link. It also returns an Alphas playlist that lists the songs from the episode along with iTunes download links so you can own them only seconds after exclaiming, “hey, I love that song.”

Young Canadians Spend a Month Per Year on Social Networks

Today we’re crossing the border into the lovely country of Canada. Newad conducted a survey of 2943 Canadians age 18-to-34 with the goal of finding out about social, web and mobile usage. Here’s what they found out.

“Nearly one month a year spent on social networks… But not on Foursquare.”

88% of the survey group had a Facebook account which was 19% higher than the general Canadian population. They spend most of their time Like-ing, commenting and sharing photos, videos and other content. 56% follow at least one brand, with Nike, Coke and Apple listed as some of their favorites.


(light blue is Young & Affluent, darker line is 18-49)

Google Maps Keeps Experimenting in Labs

With all the hubbub surrounding Google+ and all the other cool kid toys, Google keeps right on announcing cool additions to truly useful tools like Google Maps.

The latest comes from the Maps Labs section for Android users (sorry iPhoners, this one’s not for you just yet). While it seems simple we must remember that some of the best ideas are just that: simple.

What Google allows users to do now is simply download a map area to their device. You see, even the Goog is rendered helpless when you find yourself in a foreign land with no data coverage. So from the “prior planning prevents poor performance department” you can download a map area to your Android device before you take off so you will have the map even if you have outkicked your data coverage.

Mobile App Users Are Willing to Pay to Play

Apparently girls aren’t the only ones who just want to have fun. According to a new report by Nielsen, games are not only the most popular category of apps, but 93% of downloaders are willing to pay for the privilege.

As you can see, entertainment of all kinds came in on top, with news at the low end of this scale. Still, 76% represents a nice chunk of change so things are looking pretty sweet for paid app owners.

Nielsen also found that iPhone users spent almost double the amount of time playing games as any other smartphone user. A full 14.7 hours a month for iPhone users, while the rest of the pack averages 7.8. Those are hours spent concentrating on a single screen and though people do multitask while playing mobile games, it’s usually only to listen to music or communicate on Facebook.

YeeHaw! Bing Makes Searching Easier with Lasso

The joy of reading digitally is that you can easily drill down deeper into any idea simply by cutting, pasting and searching as you go. Reading a review of a summer movie might have you searching for other films by the same director. An article about the health benefits of blueberries could trigger a search for recipes or even a local grower so you can pick you own.

On a computer, the mouse makes it easy to grab these phrases and go, but that same action is cumbersome on mobile devices. According to Bing, your average cut and paste search takes nine steps, but with their new app upgrade, you can do it in two (sort of).

ExactTarget Prepares for Mobile Dependence Day

It’s coming soon, that day where we throw off the corded shackles and declare our independence from all things hard-wired. No longer will we have to sit at our desk to get email, be at home to get our phone calls or lounge in front of the TV just to watch American Idol. Mobile Dependence Day is fast approaching and ExactTarget is here to tell us all about it.

Subscribers, Fans and Followers #9, gives you the inside look at all things mobile and it does it with a sense of humor rarely seen in statistical works. Hey, they make their pie-charts out of actual pies. They also made the nifty graphic you see here (I’m just borrowing it.) Their point, is that the mobile phone is a modern-day Swiss Army knife. An easily pocketed tool that can get you out of almost any jam. Though, I don’t think you can use it to open a bottle top, but you can us it to pretend drink a glass of beer.