Marketing Pilgrim's "Mobile" Channel

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New Google Search App for the iPad Arrives

As with most search updates and innovations the easiest way to see just what can be done is to watch the video. Thank you Google Inside Search Blog.

Right now I am searching for a way to quickly navigate safely to Thanksgiving. I’m ready how about you?

iPad Tops Kids’ Holiday Wish List

The electronics department of Santa’s workshop will be putting in extra hours this year as more kids are adding tech items to their holiday wish list. What’s number one? It’s not a video game player, it’s an iPad.

According to a new survey by Nielsen, 44% of kids 6 to 12 years old are interested in owning an iPad, and iPod Touch came in next at 30% and 27% want at iPhone.

Here’s how the tech items stack up:

All things considered, video game consoles are pretty low on the list, which is a good indicator of where we’re headed. Why own a player that can only handle one brand of game, when you can own a device that allows you to play multiple games, including Facebook games and connect with friends while you do it?

Sports and Smartphones: Perfect Together [Infographic]

We often talk in general terms about the impact of mobile on marketing in very broad terms. That’s important and has its place but in order to really understand the impact of mobile you have to look at its reach in individual areas of people’s lives. If you can find where there is a higher than usual density of mobile phone use (beyond the usual 35-40% of all mobile phones are smartphones stat generally accepted today) you may be on to something.

Pat Coyle of Coyle Media LLC, a sports marketing consultancy, has conducted research with some 3,000 fans about smartphone use and put together a pretty cool infographic. The comparison between leagues, types of phones preferred and which social networks are the home of which types of users makes for interesting reading and thought for marketers looking to make their mark in mobile.

As for me? I am an Android user (for now) and a fan of ABN (anything but the NBA). What about you?

The Financial Times Sees Success During These Mobile Times

One aspect of the current mobile revolution is that it costs money to be mobile and to be truly active on mobile devices. From the cost of the device to the cost of monthly data plans there are many people that will not have access to the mobile web much like the concerns that were in place regarding the Internet in general during its early years.

Of course, certain groups like high finance types have no problem here. It’s this kind of clientele, in fact, that has allowed one traditional publisher, The Financial Times, to see significant increase in mobile access of their content. They produced an infographic to make this point and it is a testament to the impact of mobile on those products where price is not an issue.

Tablets To Be Used By 35% of Online Users By 2014

The internet world is becoming increasingly mobile, we all know that. The trick for marketers is to decide just how much of their customer and user base will be involved in this movement. Even further it is imperative to understand what devices in the mobile arsenal are being used by you market.

If the numbers from eMarketer are any indication the rise in tablet usage over the next few years should make certain marketers really stand up and take notice. I say certain marketers because although the numbers from a general standpoint are impressive, just what percentage of YOUR target market will be using tablets can differ greatly for any number of reasons. Here’s the general projection fo the US tablet usage through 2014:

Gmail iOS App Back, Fingers Crossed All Around Mountain View

Two weeks ago Google put out their long awaited Gmail app for the iOS. Well, let’s just say it didn’t go well. Google’s Gmail blog gives a rather clinical assessment of the mess that was the Gmail iOS app v.1

Two weeks ago, we introduced our Gmail app for iOS. Unfortunately it contained a bug which broke notifications and displayed an error message, so we removed it from the App Store. We’ve fixed the bug and notifications are now working, and the app is back in the App Store.

In the short time the app was public we received a lot of helpful feedback and feature requests. This included requests for everything from bigger features like multiple account support to customizations like improved notifications and mobile specific signatures.

Android Malware Rises Dramatically

I am an Android user but I will say one thing that I have stayed very cautious about is apps. In other words, unless the app comes from a trusted source (large company etc) I won’t touch it. There is even some trepidation on those apps but at least I can convince myself that the risk of malware is at least lower.

Well, if the current report from Juniper Networks is accurate, my concerns are merited. In fact, the rise in malware has been so rapid (up by 472% since July of this year) that Android is looking a lot like Windows when it comes to viruses and malware. It’s a growing problem for companies and individuals alike.

And what sits relatively problem free? Apple products of course. There is something to be said for the walled garden, huh?

Check out the infographic giving more details about this problem. Stuff like this makes me think, hmmmmmm, that iPhone does look pretty nice and I could get a new friend called Siri as well. When’s that contract up?