2011 is headed into the home stretch, so it’s time to look back at what the third quarter had to offer. Yes, it’s time for another look at a MillennialMedia SMART report.
Overall, the report shows that mobile advertising is still on an upswing which shouldn’t come as a surprise to anyone. What might surprise you are the stats themselves. Like this: Watch Video as a post-click campaign action rose 78% over last quarter. It jumped from 18% to 32% making it one of the top 3 trends of Q3.
Video is everywhere. More advertisers are using video to show off features and benefits of their products. Others use video as a source of entertainment creating a positive (and hopefully viral) experience that shoppers will learn to associate with a brand.