A new Yahoo! study states that there has been a 54% increase in the time spent on the mobile web and a 29% increase in time spent watching video on a mobile device.
Are you tired of hearing it yet? Your customers are going mobile — sort of. The study, called “Mobile Modes: How to Connect with Mobile Consumers,” also found that one third of the total time spent on mobile devices is spent at home. That’s right. Mobile, isn’t always mobile and we often forget that. Mobile is taking the place of the home PC. For many people, it’s become the primary way they connect with the world as you can see in this chart from the report.