It’s time for another Millennial Media MobileMix report. This time it’s all about Q3 of 2011 and again, I give thumbs up to the cover art. They slay me every time.
It all begins with the smartphone. Ownership is up 7% over last quarter, 37% year-over-year. And since every other commercial on TV is about the iPhone, you probably think they’re leading the way for impressions, but they’re not.
Android still takes the top spot with 56% of all smartphone impressions. The MobileMix says this is due to largely to the fact that Android technology is being used by a variety of manufacturers, and more importantly, being offered at a wider variety of price points.