Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Will Tablets Eventually Make Computers Obsolete?

Ten years ago, TV commercials were all about food, cars and deodorant. Now you can’t get through an episode of MasterChef without seeing at least one ad for a mobile phone and more recently, a tablet.

As connected devices become more popular and accessible, what will become of our old friend the desktop computer? For the June edition of the Millennial Media Mobile Mix, tablet owners were asked to quantify the shifts in their digital behavior and here’s what they got:

The numbers aren’t huge, but given that tablets are only just becoming something an average person would own, it’s a hefty shift.

So What Is It Developers? Android or iPhone?

The other day we reported on a “trend” that some developers are targeting Android as their first platform option because the process is less stringent than Apple’s. These days, however, the word ‘trend’ has about as much relevance as the word friend.

Some evidence is the chart below via SAI that shows developers are really most interested in the iOS platform more than the Android and that this is indeed increasing.

So what is it developers? What’s your preference and why? Please make up our mind.

Majority of Working Folks Can’t Resist Sneaking a Peek

Think about the last time you were in a business meeting. Did you sneak a peek? Be honest? Did you hide your mobile phone under the table or go to the restroom for a quick look?

According to a recent Harris Poll, 63% of American’s surveyed believe that people sneak-a-peek at their cell phones during work meetings. The most popular methods of sneakery are:

  • 47% – Hiding their mobile device under the table
  • 42% – Excusing themselves to go to the restroom
  • 35% – Hiding their mobile device in their folders/notebooks/papers
  • 9% – Pretending to tie their shoes
  • 8% – Creating a distraction

Creating a distraction! What an image. “Look, Carmen Electra in a helicopter!”

Are Developers Starting to Think Android First for Apps?

Today the WhitePages will be launching its latest app, Localicious. Considering the rate of apps appearing in the marketplace these days that’s not news.

What is interesting, however, is where the app will appear first. Rather than going the ‘traditional’ route of iPhone then Android, the WhitePages have reversed the order and the reason is pretty simple: it’s easier to plan a launch around Android launches versus trying to manage the Apple app approval process.

All Things Digital reports

Apple’s approval process is just too difficult to time a launch around. As evidence, the Seattle company notes that one of its apps, a reverse phone lookup directory, has been in Apple’s hands for the past two months awaiting approval. So, this time around, the company decided to go Android first.

Much Needed Android Market Upgrade Coming

While everyone is busy talking about the level of penetration that Android devices are making in the smartphone world (not so much in the tablet world, huh?) the 800 lb. gorilla in the room is where Android has fallen way short: the Android Market.

Well, if you are to believe the hype from the Google Mobile blog this will be a welcome change:

The Android Market has been a bit of a joke until now and Android users (like myself) have simply tolerated it. Some (myself included) have turned to the cleaner and supposedly safer Amazon Android AppStore (much to the chagrin of Apple but who cares really).

The blog continues to hype tell us:

Deloitte Offers Insights on Killer Apps

So you built it, but they didn’t come. It’s not surprising. Mobile apps may be growing in popularity, but they’re also growing in number and the latter far outweighs the former.

According to Deloitte’s new strategy insights called Killer Apps, creating a popular mobile app can be harder than it looks.

Just take a look at this chart showing the number of available apps over the past few years.

In order to stand out in this crowd, you have to have two things; a killer app and a great marketing plan. Common sense, right? Maybe not. In Deloitte’s study, they found that people often develop an app when all they really need is a mobile version of their website. Rule number one, don’t make an app just for the sake of making an app. Same goes for mobile games. They are the number one selling category of app, but simply slapping your brand on a repetitive or knock-off game won’t do.

Syfy Gets Social With Shazam, Get Glue and Alphas

Last night, Syfy premiered their new super hero series Alphas, along with a set of super social apps.

In the week leading up to the series, GetGlue offered a Coming Soon badge which is now “out of print.’ As a reward for checking in weekly, gluers can now earn up to 14 additional badges including one for each character and one for each of their Alpha powers.

Syfy is running an even higher profile promotion with Shazam, the music identification app that now works for TV shows, too. During the show, viewers were prompted to point their iPhones at the TV screen, then activate the Shazam button. The app listens to make sure you’re really watching Alphas, then returns a lists of additional goodies. In this case, it was behind the scenes videos, wallpaper downloads and a sweepstakes link. It also returns an Alphas playlist that lists the songs from the episode along with iTunes download links so you can own them only seconds after exclaiming, “hey, I love that song.”