Marketing Pilgrim's "Mobile" Channel

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Mobile App Users Are Willing to Pay to Play

Apparently girls aren’t the only ones who just want to have fun. According to a new report by Nielsen, games are not only the most popular category of apps, but 93% of downloaders are willing to pay for the privilege.

As you can see, entertainment of all kinds came in on top, with news at the low end of this scale. Still, 76% represents a nice chunk of change so things are looking pretty sweet for paid app owners.

Nielsen also found that iPhone users spent almost double the amount of time playing games as any other smartphone user. A full 14.7 hours a month for iPhone users, while the rest of the pack averages 7.8. Those are hours spent concentrating on a single screen and though people do multitask while playing mobile games, it’s usually only to listen to music or communicate on Facebook.

YeeHaw! Bing Makes Searching Easier with Lasso

The joy of reading digitally is that you can easily drill down deeper into any idea simply by cutting, pasting and searching as you go. Reading a review of a summer movie might have you searching for other films by the same director. An article about the health benefits of blueberries could trigger a search for recipes or even a local grower so you can pick you own.

On a computer, the mouse makes it easy to grab these phrases and go, but that same action is cumbersome on mobile devices. According to Bing, your average cut and paste search takes nine steps, but with their new app upgrade, you can do it in two (sort of).

ExactTarget Prepares for Mobile Dependence Day

It’s coming soon, that day where we throw off the corded shackles and declare our independence from all things hard-wired. No longer will we have to sit at our desk to get email, be at home to get our phone calls or lounge in front of the TV just to watch American Idol. Mobile Dependence Day is fast approaching and ExactTarget is here to tell us all about it.

Subscribers, Fans and Followers #9, gives you the inside look at all things mobile and it does it with a sense of humor rarely seen in statistical works. Hey, they make their pie-charts out of actual pies. They also made the nifty graphic you see here (I’m just borrowing it.) Their point, is that the mobile phone is a modern-day Swiss Army knife. An easily pocketed tool that can get you out of almost any jam. Though, I don’t think you can use it to open a bottle top, but you can us it to pretend drink a glass of beer.

Strong Growth Expected in Location-Based Services

In real estate, location is everything and it’s pretty important when it comes to marketing, too.  According to a study by Pyramid Research, location-based revenue in the US is expected to climb from $2.8 billion in 2010 to $10.3 billion in 2015.

A big chunk of that change will go out to location-based advertising, which, according to Pyramid, is the fastest growing segment. They expect it to be responsible for 60% of the location-based service revenue by 2015. Within that, local search is key.

“Not only are navigation applications moving to a search-funded model, but there are also a wide range of other companies looking to capitalize on the growth of local search, including start-ups (such as Poynt and Yelp), local business advertising specialists (such as Yellow Pages) and vertical aggregators (such as toptable and HotelBooker).”

Shopzilla Says iPads Are the New It Bag

We know that iPads are becoming increasingly popular here in the US, but now they’re taking over in Europe, too.

According to shopping search engine Shopzilla, the iPad is the new “it bag.” In other words, it’s the trendy, fashionable item that every shopper wants to own.

In their recent survey, they found that 6% of shoppers already had a table and 20% were thinking about buying one this year. Here in the US, 12% of consumers already have a device and 25% plan on buying this year. (Count me in that 25%!)

When it comes to online shopping with a tablet, 61% said it was as easy to use as their personal computer. That ease of use and the portability is the reason 53% of respondents said they use the device to shop and browse with a friend. Only 27% report co-shopping with a smartphone.

Newegg Leverages the Power of Now

If you need a RAIDMAX Blackstorm ATX-615WU Black Steel / Plastic ATX Mid Tower Computer Case, have I got a deal for you. Here’s the thing though, you have to buy it now and I mean now. Once they’re sold out, it’s over. I’m not talking 24 hours, I’m talking about in the next hour and you don’t want to miss out, so buy now.

Now — is a powerful thing and electronics retailer Newegg is leveraging that power by pushing their “Shell Shocker” deals as mobile alerts. Responsys is the company behind the mechanics of it and their Chief Marketing and Sales Officer had this to say:

An International Look at Mobile Advertising

The Microsoft Mobile Advertising Consumer & Insight Study is a new series of reports that compares mobile ad insights and responses across three different countries, US, UK and France.

The study notes that people in all three countries spend around 10 hours a week using their mobile phones for something other than calling or texting. They then looked at pre-purchase behavior and here’s what they got:

After reviewing the information, 40% of those in France used their mobile phone to purchase an item, as did 39% of US users and 34% in the UK.

After purchase, the US was slightly ahead in using their mobile phone to check order status and to share product info with others. France came in lowest on the sharing poll, so apparently they like to shop but prefer to keep their treasures to themselves.