Mobile usage is on the rise. We got that. But I was still surprised to see this fact from BrightEdge: “Mobile internet usage now accounts for one out of every three digital media consumption minutes.”
In terms of growth, mobile visits are up 125% over last year. Compare that to the only 12% growth in desktop usage and you can see where this is going.
Software/technology, financial services and real estate were the big winners with more than 15 times the growth of desktop visits in those categories. Tech is an obvious hit. Real Estate works well with mobile because of the very mobile nature of the business. If you’re searching for a new home, having access to local information right on your phone is invaluable.