So you built it, but they didn’t come. It’s not surprising. Mobile apps may be growing in popularity, but they’re also growing in number and the latter far outweighs the former.
According to Deloitte’s new strategy insights called Killer Apps, creating a popular mobile app can be harder than it looks.
Just take a look at this chart showing the number of available apps over the past few years.
In order to stand out in this crowd, you have to have two things; a killer app and a great marketing plan. Common sense, right? Maybe not. In Deloitte’s study, they found that people often develop an app when all they really need is a mobile version of their website. Rule number one, don’t make an app just for the sake of making an app. Same goes for mobile games. They are the number one selling category of app, but simply slapping your brand on a repetitive or knock-off game won’t do.