Marketing Pilgrim's "Mobile" Channel

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Apple Loosens the Reins on Digital Subscription Sales

Earlier this year, Apple launched a program that allowed digital magazine publishers to easily sell subscriptions through iTunes. Unfortunately, the deal came with some hefty restrictions that made it hard for small publishers to make a profit. Now, Apple has decided to relax the rules and in turn, will probably make more money than ever.

The original rule required publishers who used iPad or iPhone apps to sell their subscriptions through the app, giving Apple a 30% cut. Under the new rules, this is no longer a requirement.

Even harsher was a requirement stating that publishers who did sell through iTunes, couldn’t offer a cheaper alternative anywhere else, including their own websites. The new rules allow publishers to set the price points any way they see fit.

MTV Study Says 83% of Users Are Addicted to Apps

What would you give up in order to keep your favorite phone apps? Coffee? Chocolate? Lunch? That’s one of the questions MTV asked as part of their new study, “Love ‘Em or Leave ‘Em: Adoption, Abandonment and the App-Addled Consumer.”

They began with 1,300 self-reported daily mobile app users and added in a bunch of interviews with app consumers and found that people were pretty hardcore in their belief that apps have changed their lives.

83% of people in the study said they were addicted to apps and one (someone who is my kindred spirit) said “apps are like Xanax in a phone.”

Meebo Launches New Web Check-In Service

You can check-in to your favorite restaurant, retail store and even your friend’s house. Now, Meebo wants you to check-in to your favorite websites in return for VIP status, discounts and more.

Meebo is the company that makes that sharing bar you see at the bottom of many sites. The bar can be customized to show recent activity, offer chat options and present promotional campaigns.  The new bar, which launches later this week, has the ability to reward users who visit a site multiple times.

The new widget uses a “super secret algorithm” to determine if a person is a VIP visitor. If so, the widget pops up in the bottom corner with a discount or link to special content.

Application Downloads Continue to Rise

Have you built a mobile app to promote your business yet? If not, add that to the To Do list for June, because according to the latest MilennialMedia S.M.A.R.T. report, application downloads are still on the rise.

Application downloads popped up 26% month-over-month with entertainment, retail and travel being the major users. Mobile Social Media (aka Mocial) is also on the rise with marketers looking to up their Facebook and Twitter followers.

Looking only at mobile retail, the report says that mCommerce doubled month-over-month, and Mocial grew 115% in that same time period.

Need some mobile app inspiration? Check out 5 Crazy Things You Can Do With Your iPhone and before the next full moon, download the Werewolf Locator app. You’ll be glad you did.

ROI on Mobile Marketing? 63% Say “I Don’t Know”

In the online space we are enamored with numbers. We can measure everything and everything can be quantified. That’s why the Internet is the place for marketers to be.

OK, at least that’s how the industry pitches the online space. As that momentum moves to the mobile front that same mantra is being droned out over and over again just so there is an understanding that ROI in the online world is something that can be quantified.

Well, I would like to introduce hype to reality. They don’t get a lot of time together because reality doesn’t sell. But if the report by eMarketer regarding return on mobile marketing is any indication, then “Houston, we have a problem.”

More Than Half of Smartphone Users Say ‘It’s My Life’

Prosper Mobile Insights asked 100 smartphone users to describe their relationship with their phone. More than half of them said it was their life and that’s both cool and scary at the same time.

The survey was conducted in May and it involved slightly more men than women. When asked which features they couldn’t live without 21.6% said texting, 16.7% said internet and 15.7% said email.

Surfing with the Smartphone

One of the most surprising data points in this survey is that 55.9% of users prefer using their smartphone over their computer when accessing the web. What exactly are they using it for? Here’s the breakdown.

Interactive Catalogs and iPhone Apps Top Digital Marketing To Do List

Adobe asked nearly 2,000 digital marketers what was on their To Do list for the near future and interactive catalogs tied with iPhone apps for the number one spot.

According to “The Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade” report, interactive catalogs was number one both online and for mobile and it came in number 4 on the list of “very effective” digital marketing tactics.


Looking at the “deployed” side of the chart, there really are no surprises. Website analytics is something we’ve been doing since the internet began. Social media and blogging can both be done with no budget and just a little time. (I’m not saying done right, I’m just saying done.) When you move to the “planned” side, thing get more technical. Your average small business owner can put up a Facebook page, but building an interactive catalog or an app is probably not in their skill set. That means hiring out and that means money.