Marketing Pilgrim's "Mobile" Channel

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One Third of Mobile Users Aren’t Mobile At All

A new Yahoo! study states that there has been a 54% increase in the time spent on the mobile web and a 29% increase in time spent watching video on a mobile device.

Are you tired of hearing it yet? Your customers are going mobile — sort of. The study, called “Mobile Modes: How to Connect with Mobile Consumers,” also found that one third of the total time spent on mobile devices is spent at home. That’s right. Mobile, isn’t always mobile and we often forget that. Mobile is taking the place of the home PC. For many people, it’s become the primary way they connect with the world as you can see in this chart from the report.

Laptops, Cell Phones: This Baby Got Tech!

Do you remember your first laptop computer? Your first smartphone? Are you still waiting to experience the joy of the tablet? Most of us have been around long enough to see this massive change in portable technology but there’s a new generation that has never known anything else. They’re the iGeneration and they were born, almost literally, with a mobile phone in their hands.

According to a new survey by BlogHer and Parenting, one in four moms said that they’ve let their two-year-old use their mobile phone. You’ll be comforted to know that the average age to have their own mobile phone is 13, with smartphone scaling slightly older at 15.

Quixey: There’s a Search App for That

When Apple created the slogan, “there’s an app for that,” they weren’t kidding. When you look at all the mobile phone options then add in apps for Twitter and Facebook and browsers like Firefox and Chrome, you’re talking millions of options. The downside of that many options is that it can be hard to find what you’re looking for if you don’t know the name of the app. Enter Quixey, the all app search engine backed by Eric Schmidt’s Innovations Endeavors.

The wonder of Quixey is that it searches based on the way people think. If I want an app to help me with my grocery list, I can type in groceries. Stressed? I can type in “help me relax.” Here’s an example of a search page:

Foursquare Pages for Business Now Self-Serve But Will Anyone Notice?

I will warn you on this one. I have tried to be a location based services user but I lose interest real quickly. My erratic check-ins at restaurants or sporting events are more a result of me saying “I guess I could check in” or my wife checking in thus making me get competitive and making sure I am not one-upped by her. Not exactly the stuff of location based legend, I know.

That’s why when Foursquare announced that their business pages were becoming self-serve I had to actually educate myself as to what this meant. Since January of 2010 these pages have existed but the foursquare blog tells of the new option:

Mobile Marketing Mashup

Mobile is hot. We get that. What makes something hot in the Internet marketing space is the amount of information that is flying around about it and if that’s one of the main barometers of success mobile has hit the big time for sure.

Here is some of the latest mobile information that you may find interesting.

Android v iPhone – So What’s the Real Story?

If you want to support the dominance or preeminence or whatever-it-is-inence of your favorite mobile platform there is data out there for you to do just that.

Foursquare Ups the Ante with Followable Fan Pages

Friends. Followers. Fans. These three words have taken on all new meanings since the advent of social media. We like to think that friends are people we actually know, while we follow entities and brands that interest us. On Foursquare, this wasn’t an option, but it will be in the near future.

According to AdAge, Foursquare is working on user pages which will trump profile pages in that they’ll be open to the public. Currently, when a user posts a tip on a venue, only his friends see that tip. If he’s a popular fellow, he may have a large number of friend requests, which, if he accepts them, turns his personal account into an open book for the world to see.

Yawn! Deals and Location “Giants” Pair Up

It feels like every time something happens in the deal space, especially something that involves Groupon, it’s important to tell our readers about it. Then when the post goes up there is literally little to no response from our readers and I honestly don’t know why. Maybe today you can help us out here at Marketing Pilgrim to figure this out.

Last week, Groupon and Foursquare joined forces. This in and of itself is not that earth shattering because Foursquare has proven itself to be a deals slut by partnering with LivingSocial, AT&T Interactive and anyone else that comes along with a deal, so to speak.

The difference here is that the godfather of deal sites, Groupon, has let Foursquare kiss its ring and is allowing the location based service provider to associate it with the don of deals.