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Strong Growth Expected in Location-Based Services

In real estate, location is everything and it’s pretty important when it comes to marketing, too.  According to a study by Pyramid Research, location-based revenue in the US is expected to climb from $2.8 billion in 2010 to $10.3 billion in 2015.

A big chunk of that change will go out to location-based advertising, which, according to Pyramid, is the fastest growing segment. They expect it to be responsible for 60% of the location-based service revenue by 2015. Within that, local search is key.

“Not only are navigation applications moving to a search-funded model, but there are also a wide range of other companies looking to capitalize on the growth of local search, including start-ups (such as Poynt and Yelp), local business advertising specialists (such as Yellow Pages) and vertical aggregators (such as toptable and HotelBooker).”

Shopzilla Says iPads Are the New It Bag

We know that iPads are becoming increasingly popular here in the US, but now they’re taking over in Europe, too.

According to shopping search engine Shopzilla, the iPad is the new “it bag.” In other words, it’s the trendy, fashionable item that every shopper wants to own.

In their recent survey, they found that 6% of shoppers already had a table and 20% were thinking about buying one this year. Here in the US, 12% of consumers already have a device and 25% plan on buying this year. (Count me in that 25%!)

When it comes to online shopping with a tablet, 61% said it was as easy to use as their personal computer. That ease of use and the portability is the reason 53% of respondents said they use the device to shop and browse with a friend. Only 27% report co-shopping with a smartphone.

Newegg Leverages the Power of Now

If you need a RAIDMAX Blackstorm ATX-615WU Black Steel / Plastic ATX Mid Tower Computer Case, have I got a deal for you. Here’s the thing though, you have to buy it now and I mean now. Once they’re sold out, it’s over. I’m not talking 24 hours, I’m talking about in the next hour and you don’t want to miss out, so buy now.

Now — is a powerful thing and electronics retailer Newegg is leveraging that power by pushing their “Shell Shocker” deals as mobile alerts. Responsys is the company behind the mechanics of it and their Chief Marketing and Sales Officer had this to say:

An International Look at Mobile Advertising

The Microsoft Mobile Advertising Consumer & Insight Study is a new series of reports that compares mobile ad insights and responses across three different countries, US, UK and France.

The study notes that people in all three countries spend around 10 hours a week using their mobile phones for something other than calling or texting. They then looked at pre-purchase behavior and here’s what they got:

After reviewing the information, 40% of those in France used their mobile phone to purchase an item, as did 39% of US users and 34% in the UK.

After purchase, the US was slightly ahead in using their mobile phone to check order status and to share product info with others. France came in lowest on the sharing poll, so apparently they like to shop but prefer to keep their treasures to themselves.

Connected Device, iPad Impressions Continue to Rise

It’s time for the Millennial Media MobileMix for May. Say that three times fast.

This month, they added connected devices to the mix and found out that 70% of all impressions are coming from portable video gaming devices and MP3 players. Tablets got 29% of the pie, items such as ebook readers and connected TVs ate up the rest.

Music also helped push “Entertainment & Music” into the number one spot on the chart for Top 10 Mobile Application Categories. That category showed growth of 14%. Games came in second, followed by Mocial, Communications and our old friend Weather. Travel moved up 33% thanks to folks planning their summer vacations.

Apple is responsible for 45% of the applications in the atmosphere, but Android is running a close second with 43%.

Mobile Social Media Up Nearly Fifty Percent in Past Year

Mobile social networking, or mocial, is when you use your phone to access Twitter, Facebook, Foursquare or any other social networking site. People have been doing it for a couple of years, but now that smartphones and social media apps are so prevalent, it’s become one of the most popular categories in mobile usage.

The chart comes from a webinar delivered by comScore titled ‘The State of the U.S. Mobile Advertising Industry and What Lies Ahead” The bars show usage comparisons between March 2010 and March 2011. At a quick glance, you can see that every category showed growth, with social networking and map usage on mobile up nearly 50%. Weather and news of all kinds grew in the 30% – 40% range. Even IMing got a double digit boost.

Apple Loosens the Reins on Digital Subscription Sales

Earlier this year, Apple launched a program that allowed digital magazine publishers to easily sell subscriptions through iTunes. Unfortunately, the deal came with some hefty restrictions that made it hard for small publishers to make a profit. Now, Apple has decided to relax the rules and in turn, will probably make more money than ever.

The original rule required publishers who used iPad or iPhone apps to sell their subscriptions through the app, giving Apple a 30% cut. Under the new rules, this is no longer a requirement.

Even harsher was a requirement stating that publishers who did sell through iTunes, couldn’t offer a cheaper alternative anywhere else, including their own websites. The new rules allow publishers to set the price points any way they see fit.