Marketing Pilgrim's "Display Advertising" Channel

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Gucci, Sony and Jack Daniels kick off Flipboard’s new video advertising program

Flipboard GucciThe biggest advantage digital magazines have over print magazines is the ability to interact with the reader. With a simple tap the reader can open a slide show, listen to a sound bite or watch a story unfold before their eyes.

Now, Flipboard is bringing that same level of interactivity to the magazine ad.

Flipboard is a personalized magazine app that runs on everything from iOS to Blackberry. You choose your content by selecting topics or specific magazines that you want to follow. Flipboard covers New York Fashion Week but they also cover Treehouses and everything in between. Each page features a stunning, artsy photo with a small amount of text. If you want to read more, you click and are redirected to the original source on the web. Not interested, scroll and watch the pages “flip” as if you were skimming through a magazine.

Want access to 4.6 million shoppers? eBay gets into the mobile ad biz

Reaching 4.6 million people is good. Reaching 4.6 million shoppers is even better and that’s what you get with eBay.

The massive online ecommerce (no longer just auction) site is about to launch a mobile ad network and the potential is huge.

Let’s look at the numbers:

  • 260 million (and counting) global app downloads
  • 3X more engagement than the competition.

 

Ebay app time spentThe average eBay app user hangs around for 150 minutes a month. And what are they doing all of that time? They’re shopping.

People visit eBay when they want to buy something. You can’t say that about Facebook.

eBay sells:

  • a car or trunk every five minutes
  • a tablet every 39 seconds
  • a purse every 11 seconds.

Are you a good ad or a bad ad? Facebook turns to crowdsourcing for the answer

All Facebook users have the ability to hide any ad that shows up in their News Feed. These hides become another factor in the great Facebook data chain that helps decide which ads to show in the future.

Now Facebook is taking that concept a step further by taking into consideration not just the hide but the reason for the hide. And that reason will help decide the fate of the ad across the entire network.

 

Facebook Ad ChoicesOn the surface, handing over the power to the people seems like a bad idea but for legit marketers, it’s actually a good thing.

Under the old system, a “hide” from an overwhelmed and overworked Facebook user could stop your ad from showing up on another potential customer’s News Feed. Under the new system, there’s a difference between “It’s not relevant to me” and “It’s offensive.”

Mobile marketers, say hello to my medium friend

1399470_38547755This is the story of Goldilocks and Three Mobile Ads.

One day, Goldilocks was using her tablet to search for wolf repellent for her friend Little Red Riding Hood. Suddenly, a huge advertisement took over the entire screen. It was annoying and she had to stop what she was doing to make it go away. Too big, said Goldilocks and she continued to search.

Next, a tiny banner ad appeared at the very top of her tablet. She didn’t even notice it which is a shame because it was an ad for Talbot Brothers Wolf Repelling Capes. Too small.

Finally, a 300 x 250 medium rectangle ad appeared next to an article about cottage rental through Airbnb. Ah ha! It was just what she was looking for. Not too big. Not to small. That medium rectangle was just right! She clicked it and bought the gift for Little Red.

The top five ad exchanges every marketer should be using

What is an ad exchange?

An ad exchange is a type of online marketplace of unsold display ad space (belonging to sites or networks) which allows publishers and advertisers to buy and sell ad inventory automatically. It improves transparency and targeting by auctioning impressions in real-time between multiple bidders- allowing for publishers to get the best price on their space and for the advertiser to target the most accurate audience. Additionally, it reduces the cost of a middleman by making this a direct buy.

So… what are the top ad exchanges YOU should be using?

Facebook rolls out Event Ads. Are you going?

Facebook eventsDo you use Facebook Events to promote your business? Facebook says 30% of all events on the site were created by Pages (ie businesses) but that’s not a lot.

I’d guess that the majority of events are party invitations between friends and family. The Event tool is an easy way to pass around all the information a person would need to attend – time, date, address and a map. You can use it to collect RSVPs and answer questions. It’s a handy tool because almost everyone you know is on Facebook. . . right.

With a Twitch and an ad tweak, Amazon muscles its way past Google

Twitch TVSometimes it seems like the tech industry is running its own little – but very lucrative – war. Apple vs Android, Windows vs Mac, Twitter vs Facebook, Amazon vs Google.

Hmm. . . that last one never occurred to me until now. A month ago, I didn’t see Amazon as a Google competitor. Walmart, yes. Every small retailer on the planet, yes. But Google?

If the rumors are true, Amazon is ready to go into battle with the search engine giant and it could be the makings of a brilliant video game.

First, there’s the rumor that Amazon is going to buy live-streaming, gaming network Twitch.TV. Earlier this year, YouTube was planning on buying the network. It couldn’t be a better fit – the world’s largest video network merging with the largest live-streaming game network – what a powerhouse.