Marketing Pilgrim's "Display Advertising" Channel

Marketing Pilgrim's Display Advertising Channel is sponsored by AdClarity. AdClarity helps online media buyers and planners uncover their competitors’ media plans, campaigns, creatives, best performing publishers, mediators and traffic sources.

Facebook gives users the tools to remove ads based on topic

FB Ad ChoicesFacebook is about to launch a new ad preferences tool that will allow users to block ads by excluding specific topics. They say this will makes ads “better” because the viewer will have control over what they see and what they don’t. They say they’re making this option available because “soon” they won’t just be monitoring what you do on Facebook, they’ll also be including data from “some of the websites and apps you use.”

In case you didn’t know that your movements on the web turn into marketing fodder, Facebook has a detailed explanation of how this works:

New AdSense magazine ads turns text into display automatically

As a blogger, I’d rather have display ads than text ads on my site. Display ads don’t just look nicer, they actually add a certain. . . je ne sais quoi to my site that text ads simply don’t have. But, I’m reluctant to check the “display” only box in AdSense because I don’t want to limit my ad money-making opportunities.

Thank heavens, there’s a solution. Introducing the handy, dandy Magazine style ad from AdSense.

This magic tool turns any text ad into a display ad instantly! No buffing. No waxing. No waiting for the paint to dry.

Adsense magazine ads

Here’s how it works:

Yahoo goes all in on mobile ads while Instagram and Pinterest take a slow but steady approach

Yahoo adsYahoo is rushing headlong into the advertising fray with a bold, new look on mobile. Instead of trying for unobtrusive ads that won’t disrupt the viewing experience, Yahoo is going with large, image-rich ads that lead to great content. In a funny way, these native ads are hiding in plain sight because they blend in to their surroundings in a good way. They look like content and though they’re clearly marked as sponsored ads, many people won’t notice or care.

Good content is good content, after all, so does it really matter if Netflix sponsored the behind the scenes look at Orange is the New Black? No!

Here’s where I was going to say that this format is great for entertainment stories but won’t work for. . . . (fill in blank) stories – but honestly, I couldn’t think of a good argument against.

New Facebook Audience Insights gives you a look into the lives of your customers

facebook audience insights“Know thy enemy and know yourself; in a hundred battles, you will never be defeated.”

I’m sure Sun Tzu didn’t have social media marketing in mind when he said that but it sure is true . . . well, it’s true if you substitute the word “customer” for enemy.

Do you know your customer as well as you know yourself? Facebook has a new tool that can help you if you don’t and might surprise you if you think you do.

The new Audience Insights tool will show you what your target customer loves to do, watch, buy and how they spend their free time. It’s an intriguing look at not only your customer pool but how that pool stacks up against Facebook users as a whole.

Search still driving ecommerce, social and affiliate on the decline

Maybe it’s my naturally pessimistic state of mind, but when I see a comparison report, I’m more interested in what stopped working than what’s still working.

A good example is this chart from the Q1 2014 US ecommerce report from The Custora Pulse.

Cutora Pulse April 2014

Comparing 2013 to 2014, we see that search marketing is still going strong. Organic and paid combined are responsible for 44% of ecommerce orders. It worked last year and it still works today. Google is responsible for almost three-quarters of that traffic which is both good news and bad news. On the good side, you know where to go if you want results. On the downside, there’s only one place to go if you want results and that’s scary.

Facebook ads, off Facebook: The mobile ad network is here

“This is really the first time we’re going to help you monetize on mobile,” says Zuckerberg and it’s big news.

Facebook is now officially in the mobile ad network biz. They call it Facebook’s Audience Network and it’s all about putting third party ads on mobile apps.

Facebook Audience Network

The Audience Network uses the same targeting as regular Facebook ads. Actually, it uses the same everything as regular Facebook ads, all you have to do to include the new mobile option is check another box.  You can create a banner ad, an interstitial, even a native ad if you want to blend in with the scenery.

Rather watch than read? Here’s a nifty video that shows you how it works:

Twitter breaks the character limit with promoted Website Cards

Twitter is rolling out a new ad unit that will allow you to pack more information into a small space. It’s called a Website Card and it looks. . . okay, you know what I’m going to say here. . . it looks like a Facebook post.

website-card-screenshots

Instead of just showing a link to your website post like a traditional Tweet, Website Cards show an “engaging photo” and additional information about your site.

The announcement post says you can use a Website Card to drive traffic to any page on your website – a blog post, a product page,  a special sale page. . . nice. Twitter says that in tests they saw higher engagement and lower CPC. Makes sense. Anytime you give a person a large preview they’re more likely to click. It’s why photos and videos do better than straight text, especially on a highly skimable newsfeed.