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Snapchat to users ‘this is going to feel a little weird’

OuijaSnapchat launched their first in-app ad today and with it came the all-to-familiar, we hope this will save us, apology.

This one might be my all-time favorite:

This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge.

The app caters to young users and it has a reputation for naughty behavior, so I get the thinly veiled, double entendres but still. . . .

 An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories.

Study shows one third of Google ad conversions happen on mobile

 

When discussing mobile and commerce, we usually think of the phone as a tool showroomers use to find the best price on whatever it is they’re shopping for. But a new study from Marin Software shows that consumers are slowly but surely turning to their mobile devices to complete the deal as well.

 

Marin 2014 Ad Conversions

Desktop is still the clear choice across the board but those other two bars are closing in fast. Here are a few more facts from Q3 2014:

  • Mobile devices comprised 31% of paid search impressions and 38% of search ad clicks on Google.
  • Mobile accounted for 30% of ad conversions with mobile conversions increasing 2.4% quarter-over-quarter and nearly 11% year-over-year.

Facebook:

Ads coming to Snapchat? They’re already here.

SnapchatDigital clutter is a real thing. All those text messages and photos and videos piling up on your phone. . . if only they could simply disappear when you were done with them. . . .

That’s the concept behind Snapchat. Send photos and videos to your friends, they mark the ones they want to keep, everything else self-destructs seconds after it’s viewed. No more digital clutter and it’s also a super way to make sure mom never sees that sexy photo you sent to your new boyfriend.

Snapchat may have a bad reputation among those over 30 but for girls under 25, it’s magic.

The app has more than 100 million users. Business Insider adds on these facts:

Facebook’s Audience Network is now offically open for business

Facebook ad on ShazamHear that? It’s the sound of Google worrying. . . just a little bit.

Facebook has officially launched the Audience Network: The power of Facebook ads, off Facebook. That’s what you see here, in this image, a Facebook ad on Shazam. It uses the same targeting you find on Facebook including Custom Audiences, core audiences and lookalike audience. And you can use the same measurement tools to see if the ad is working for you or not.

When Facebook first announced the network, back in April, it was for app installs and engagement only. Now, the network handles link ads, so pretty much anything you can run through Google, you can now run through Facebook.

Engagement over display: Video leads the way in online ad growth

October-2019-PDF-Calendar-Style-6-PNG“Static display ads are so 2014!”

That’s what they’re going to be saying in 2019, when video ads rule the internet airwaves.

Forrester just released their latest North American Online Display Advertising Forecast and the numbers are incredible.

They predict that US online display advertising will grow from $19.8 billion this year to $37.6 billion in 2019. That’s a compound annual growth rate of 13.7%.

By comparison, the offline market is expected to grow at an average annual rate of only 1%. Dollar wise, offline is still way ahead of online with a whopping $239 billion in revenue but it’s a continuation of a shift that started a few years ago.

Fueling the online fire is the move from static (or bouncing) banner ads to truly interactive, engaging forms of advertising.

IAB takes a global look at what works and why

Live Tweeting BadgerStuck in a marketing rut? The Interactive Advertising Bureau (IAB) just released their first ever “What Works & Why: IAB Global Insights Report” which includes highlights of award-winning digital campaigns from around the world.

Last year, the IAB released a similar report but only included winners from the US. This year they included works from 14 countries such as Australia, Chile, Germany, Italy, South Africa, Sweden and the UK.

And since we’re talking digital content, the “report” is actually a website where you can click through to read case studies, watch videos, view the images and get insight from a team of global experts. It’s worth exploring and it could help you hone in on your next big campaign.

Here are a few of my favorites:

AdWords upgrades with new mobile ads and real-time creatives

Adwords Invitation AdAdWords is upping their game with big changes in mobile design and small changes with big results for display.

Let’s begin with mobile. I just wrote a post about how people pay more attention to ads on a smaller screen but Expanded adsimply shrinking your desktop ads to fit a smartphone isn’t how it should be done. AdWords is rolling out Mobile lightbox Engagement Ads that dynamically resize to fit the screen.

In this example, the ad begins as a thin invitation to click. Then it expands into this intriguing visual with multiple, interactive options. You can watch the video, read more or find a store near you. What more could a customer want?

On a side note, I love the veiled sex appeal in this ad. The soft colors, the bed – it’s positively subliminal.