The biggest advantage digital magazines have over print magazines is the ability to interact with the reader. With a simple tap the reader can open a slide show, listen to a sound bite or watch a story unfold before their eyes.
Now, Flipboard is bringing that same level of interactivity to the magazine ad.
Flipboard is a personalized magazine app that runs on everything from iOS to Blackberry. You choose your content by selecting topics or specific magazines that you want to follow. Flipboard covers New York Fashion Week but they also cover Treehouses and everything in between. Each page features a stunning, artsy photo with a small amount of text. If you want to read more, you click and are redirected to the original source on the web. Not interested, scroll and watch the pages “flip” as if you were skimming through a magazine.