Snapchat launched their first in-app ad today and with it came the all-to-familiar, we hope this will save us, apology.
This one might be my all-time favorite:
This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge.
The app caters to young users and it has a reputation for naughty behavior, so I get the thinly veiled, double entendres but still. . . .
An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories.