AdWords is upping their game with big changes in mobile design and small changes with big results for display.
Let’s begin with mobile. I just wrote a post about how people pay more attention to ads on a smaller screen but simply shrinking your desktop ads to fit a smartphone isn’t how it should be done. AdWords is rolling out Mobile lightbox Engagement Ads that dynamically resize to fit the screen.
In this example, the ad begins as a thin invitation to click. Then it expands into this intriguing visual with multiple, interactive options. You can watch the video, read more or find a store near you. What more could a customer want?
On a side note, I love the veiled sex appeal in this ad. The soft colors, the bed – it’s positively subliminal.