This morning, Google execs stood up in front of 170 search market experts to unveil the all new, sleek, shiny, fully-connected, app-driven Adwords program.
Jerry Dischler, Vice President of Product Management, AdWords says this is an exciting time to be a marketer because there are so many ways to reach the consumer – Google Search, Google Maps, YouTube, mobile, messaging, in-app, over-app, underdog and around the corner. More options doesn’t mean easier and it doesn’t automatically mean more effective. For that, you have to, as Dischler says, “turn signals into stories” and AdWords has some new tools to help you do that.
The new AdWords features fall under three categories; innovative ad formats, insightful reporting and intelligent tools.