Every marketer knows that the fewer boundaries you can put between the initial interest and conversion the better. So Twitter and Comcast have teamed up to turn your mobile phone into a remote control for your TV.
It’s called See It and it begins with a promoted Tweet for a TV series. The card starts with the usual hashtag lovin’ Tweet. Beneath that there’s room for a photo and a short description of the event or specific episode. Below that is the magic “See It” button. Tap that and a set of choices appear depending on when you tap.
If the show is airing at that moment, the “Watch” button will tune your TV to the right channel. (Presumably, you’ll have to login with your cable credentials but hopefully that’s a one time pre-set.)