Marketing Pilgrim's "Display Advertising" Channel

Sponsor Marketing Pilgrim's Display Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!campaigns, creatives, best performing publishers, mediators and traffic sources.

AdWords upgrades with new mobile ads and real-time creatives

Adwords Invitation AdAdWords is upping their game with big changes in mobile design and small changes with big results for display.

Let’s begin with mobile. I just wrote a post about how people pay more attention to ads on a smaller screen but Expanded adsimply shrinking your desktop ads to fit a smartphone isn’t how it should be done. AdWords is rolling out Mobile lightbox Engagement Ads that dynamically resize to fit the screen.

In this example, the ad begins as a thin invitation to click. Then it expands into this intriguing visual with multiple, interactive options. You can watch the video, read more or find a store near you. What more could a customer want?

On a side note, I love the veiled sex appeal in this ad. The soft colors, the bed – it’s positively subliminal.

Study shows consumers are most receptive when they’re out in public

YuMe receptivityIf I’m up against a deadline and I’m pounding away at the keyboard like a mad woman – don’t tell me what you want for Christmas or what we need at the grocery store. I might hear you, but I won’t HEAR you because my mind is closed off to anything but getting that article done.

If you want me to pay attention to what you have to say, you have to wait until I’m in a receptive mood.

The same goes for advertising. The potential customer has to be in a receptive mood before they can pay attention to your ad. And you know where this is going. . . YuMe and IPG Media Lab conducted a study to find out when and where and why people are most receptive to advertising.

Hey there! Pinterest’s new privacy policy allows marketers to target and track

Pinterest SampleIf you visit Pinterest today, you’ll find a notification banner at the top of the page.

“Hey there! On October 19, 2014, we’ll update our privacy policy to help make Promoted Pins more relevant. Here’s what’s new.

The link takes you to the updated policy and if you scroll up you’ll see the original policy but Pinterest doesn’t call out what’s different from one to the other. That’s not nice.

I compared the two docs and here’s what I found.

The first section of the privacy document is called “What information do we collect?”. Right now, all information is lumped together under two headings. In the new document, Pinterest gives partners and advertisers their own section.

3. Our partners and advertisers may share information with us

Gucci, Sony and Jack Daniels kick off Flipboard’s new video advertising program

Flipboard GucciThe biggest advantage digital magazines have over print magazines is the ability to interact with the reader. With a simple tap the reader can open a slide show, listen to a sound bite or watch a story unfold before their eyes.

Now, Flipboard is bringing that same level of interactivity to the magazine ad.

Flipboard is a personalized magazine app that runs on everything from iOS to Blackberry. You choose your content by selecting topics or specific magazines that you want to follow. Flipboard covers New York Fashion Week but they also cover Treehouses and everything in between. Each page features a stunning, artsy photo with a small amount of text. If you want to read more, you click and are redirected to the original source on the web. Not interested, scroll and watch the pages “flip” as if you were skimming through a magazine.

Want access to 4.6 million shoppers? eBay gets into the mobile ad biz

Reaching 4.6 million people is good. Reaching 4.6 million shoppers is even better and that’s what you get with eBay.

The massive online ecommerce (no longer just auction) site is about to launch a mobile ad network and the potential is huge.

Let’s look at the numbers:

  • 260 million (and counting) global app downloads
  • 3X more engagement than the competition.

 

Ebay app time spentThe average eBay app user hangs around for 150 minutes a month. And what are they doing all of that time? They’re shopping.

People visit eBay when they want to buy something. You can’t say that about Facebook.

eBay sells:

  • a car or trunk every five minutes
  • a tablet every 39 seconds
  • a purse every 11 seconds.

Are you a good ad or a bad ad? Facebook turns to crowdsourcing for the answer

All Facebook users have the ability to hide any ad that shows up in their News Feed. These hides become another factor in the great Facebook data chain that helps decide which ads to show in the future.

Now Facebook is taking that concept a step further by taking into consideration not just the hide but the reason for the hide. And that reason will help decide the fate of the ad across the entire network.

 

Facebook Ad ChoicesOn the surface, handing over the power to the people seems like a bad idea but for legit marketers, it’s actually a good thing.

Under the old system, a “hide” from an overwhelmed and overworked Facebook user could stop your ad from showing up on another potential customer’s News Feed. Under the new system, there’s a difference between “It’s not relevant to me” and “It’s offensive.”

Mobile marketers, say hello to my medium friend

1399470_38547755This is the story of Goldilocks and Three Mobile Ads.

One day, Goldilocks was using her tablet to search for wolf repellent for her friend Little Red Riding Hood. Suddenly, a huge advertisement took over the entire screen. It was annoying and she had to stop what she was doing to make it go away. Too big, said Goldilocks and she continued to search.

Next, a tiny banner ad appeared at the very top of her tablet. She didn’t even notice it which is a shame because it was an ad for Talbot Brothers Wolf Repelling Capes. Too small.

Finally, a 300 x 250 medium rectangle ad appeared next to an article about cottage rental through Airbnb. Ah ha! It was just what she was looking for. Not too big. Not to small. That medium rectangle was just right! She clicked it and bought the gift for Little Red.