If you regularly visit SBNation, CBS Interactive’s GameSpot or a TVGuide website you may have noticed a new recommendation box at the bottom of each piece of content. It looks like this and it’s powered by Yahoo!
I hate to be a backseat ad-driver, but if it were me, I’d flip those two sponsored ads. Put the muscle builder miracle cure on the sports site and the cheap car insurance on the gamer site. . . but I digress.
The real story here is that Yahoo has taken their native ads on the road. Now, people don’t have to visit a Yahoo site to see one of the network’s native ads, they can see them on these three (with presumably more coming) sites. More exposure is great for advertisers and Yahoo can use all the clicks it can get.